Phillip Parisis - Digital Strategist. The internet is now the first place loved ones search when looking for a provider and with over 1.8 billion people currently active on social media, it’s a communication channel Aged Care providers must start leveraging.

1. The Future
of Marketing
for Aged Care

2. Welcome
Laila Hage-Ali
Senior Manager,
Marketing Consulting

3. Follow us!
Laila Hage-Ali
Senior Manager,
Marketing Consulting
/marketingsuccessau
Search for Marketing Success

4. About Us
Laila Hage-Ali
Senior Manager,
Marketing Consulting

7. • Phillip Parisis – The Future of Digital
• Mark Carter – Superior Sales Skills
• Panel Discussions
• Networking
Session Overview

8. The Future
of Digital
In Aged Care
Phillip Parisis, Digital Strategist

9. About me
15 years’ experience in strategising, creating, developing web
solutions, lead funnels and optimising conversions for ASX200
listed companies, large and small online retailers and small
businesses.
Lectured on web design principles and digital marketing strategy,
as well as workplace experience from both client side and agency
perspective.
phillipparisis

10. TOPICS COVERED TODAY
1. Why Aged Care Needs Digital
2. What the Future Holds
3. Case Studies
4. Inbound Strategies
5. Automation

11. TRUTH
This is the top of Google today
Why Aged Care Needs Digital

14. Are you there?
This is the top of Google today

15. What about Facebook?

16. What about Instagram?

17. Social Media For Aged Care
What can social media do for you?

18. Don’t Just Promote - Engage
Brand Recognition & Engagement

19. Receive Quantitative and Qualitative data
Learn About Your Audience

20. Increased Traffic and SEO

21. • What resources do you
have?
• Tools to help
• Can you outsource?
• Choose and set your
service level to your
customers
Who Will Manage Social

22. How much content will your resources allow you to create?
How Often Will You Participate?

23. Which Networks Will I Use?

24. Facebook
• For all different audiences
• Video, Pictures, Links
• Create a company page
• See what content is
most liked
• Learn about your audience
• Participate in Groups
• Advertise

25. Facebook

26. • Niche groups
• Share links, photos and
short messages
• Check your competition
• Follow trends
• See what your audience
is talking about
Twitter

27. • For people who like
visual communication
• Post photos
• Engage with others
• Recruit influencers
Instagram

28. Instagram

29. • For demonstrating and engagement
• Education
• Storytelling
YouTube

30. And Many More…

31. The future is closer than you think

33. Live broadcasting

35. CASE STUDIES

43. Inbound Strategies

44. Easily create social media graphics using
CANVA.com
Strategy 1

45. CANVA.com

46. Social Media Automation
Strategy 2

47. Social Media Automation

48. Social Media Schedule

49. Social Media Suggestions

50. Strategy 3
Curate other people’s content

51. Fix the leaking
bucket on your
website.
Strategy 4

52. Forms leak
the most

54. What can you do about it?

55. Live chat

56. Form Recovery Software
Inflowliveapp.com

57. Q&A

58. The Scope Access
- Story

59. The Scope Access
“One of the biggest challenges we faced, especially with the changing market
place, is how to transform our business operation so that it operates in a more
commercial manner. We chose to work with Australian Business Consulting &
Solutions (ABCS) as we were impressed with their knowledge of the industry, their
marketing expertise and their practical approach.
The team assisted us in all areas of marketing. They worked with us to create a
marketing strategy that was suitable for our business and our target audience;
they invigorated our brand and redesigned our logo and have developed a
website that is engaging and user friendly.
Most importantly, ABCS took the time to understand our individual requirements
and worked tirelessly to ensure that we were happy and getting what we needed
at each stage of the project.”

60. Take Action Now
Book a One-on-One
consultation with one of our
experts today.

61. THANK YOU
Contact Details:
Phillip Parisis 0403 055 859
Phillip.Parisis@australianbusiness.com.au
www.marketingsuccess.com.au www.australianbusiness.com.au