7. Common Approach to Video Marketing
Decide you
want to
Have idea
create a
for a Video
video
Pay for
“optimise”
loads of
video
advertising
and seeing
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Pay a
creative
agency to
make it
Put the
video
everywhere
Pay for some
seeding/
advertising
Count how
many views
it’s got
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13. Apparently my son insisted on watching this
about 10 times consecutively yesterday.
He hates pre-roll adverts interrupting his videos,
but loved this bit of creative marketing.
Conclusion: the attitudes of a one year old are a
good proxy for the average internet user.
Rob Ousbey (my boss), 2013
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69. Minimal requirements for a video studio
•
•
•
•
DSLR with 50mm lens
Any Tripod
Lavalier microphone set
Three Lights
http://wistia.com/blog/your-first-lighting-kit
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71. Video News Releases –
get journalists to notice you
http://www.bbc.co.uk/guidelines/editorialguidelines/page/
guidance-video-news-releases
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95. Interview authorities in your niche
http://www.landlordlawblog.co.uk/2013/01/15/tessa-hasa-bad-hair-day-and-gives-out-some-advice-on-camera/
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96. Interview your friends & competitors
http://seogadget.com/awsome-excel-skills-for-linkbuilding-and-more-at-linklove/
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149. Make sure your Facebook Open Graph
tags are implemented correctly
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150. Make use of Twitter Cards
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151. How can I work out
whether my pages will
benefit from having video
rich snippets?
Someone in the audience
152. Split Test SERPs with Mechanical Turk
http://www.tomanthony.co.uk/tools/serp-turkey/
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153.
154. Create transcriptions and put them in the HTML
•
Valuable for users
•
Provides unique and relevant text for
product pages
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174. I want rich snippets, links
and my video on YouTube.
Can I target every goal
with the same video?
Several people in the audience
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