Invited paper: A Trust Behavior based Recommender System for Software Usage by Zheng Yan

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A TRUST BEHAVIOR BASED RECOMMENDER SYSTEM FOR SOFTWARE USAGE (INVITED) Zheng Yan XiDian University, China/Aalto University, Finland

OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEASURE TRUST VIA TRUST BEHAVIORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OUR PAPER WORK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RELATED WORK AND CURRENT CHALLENGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TRUST BEHAVIOR CONSTRUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Z. Yan, Y. Dong, V. Niemi, G.L. Yu. Exploring Trust of Mobile Applications Based on User Behaviors: An Empirical Study, Journal of Applied Social Psychology, 2011. (in press)

A COMPUTATIONAL TRUST MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Z. Yan, R. Yan, “Formalizing Trust Based on Usage Behaviours for Mobile Applications”, ATC09, LNCS 5586, pp. 194-208, Brisbane, Australia, July, 2009.

TRUST BEHAVIOR METRIC ,[object Object],(2) (3)

EXAMPLE BASED EVALUATION: ACCURACY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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