4. The long tail
"our culture and economy is increasingly shifting away from a focus on a
relatively small number of "hits" (mainstream products and markets) at the head
of the demand curve and toward a huge number of niches in the tail."
Chris Anderson
CC BY-SA
5. from CONSUMER to
PROSUMER
"Prosumer is a portmanteau formed by contracting either the word
professional or, less often, producer with the word consumer
[...] economists see the prosumer (producer–consumer) as having greater
independence from the mainstream economy"
CC BY-SA
6. DIY
Commons-based peer production
VS
market-based production
"It describes a new model of socio-economic production in which the creative
energy of large numbers of people is coordinated (usually with the aid of
the Internet) into large, meaningful projects mostly without traditional
hierarchical organization. These projects are often, but not always,
conceived without financial compensation for contributors."
CC BY-SA