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@pieroleo
A  cognitive  business  is a  business  that thinks
Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  Watson
IBM  Academy  of  Technology  Leadership  Team
Elsa
Tanmay Bakshi
Toothbrush
Leukemia
In  2015  63%  
of  CEOs    
will  increase  
investment  
in  digital,  it  
is  a  matter  
of  survive
Investment  
in  private    
Fintech
companies  
increase  10x  
in  past  5  
years:  19B
The  biggest  
taxi  company  
do  not  own  
cars
The  largest  
accommodati
on  company  
owns  no  real  
estates
The  largest  
media  
company  
owns  not  
content
Artificial  
Intelligence  
patents  have  
more  than  
tripled  in  10  
years
Venture  Scanner  
are  tracking 957  
Artificial
Intelligence  
companies  with  a  
combined
funding amount
of  $4.8  Billion
78%  of  
executives  say  
business    will  
manage  people  
along  side  
machines
12
What is the behind?
Digital Business + Digital Intelligence
13
You  shared  
your  position  
with  me  and  
can  guess  your  
mobility  need.  
I  can  take  you  
where  you  need  
to  be
Just  enjoy  
your  new  
experience.  
Stay  safe  
as  in  your  
home
I  know  what  
is  needed  
for  you,  
even  before  
you  order  it
Please,  come  
with  me  and  
stay  by  me.
I  know  your  
content  I  can  
take  care  of  all  
your  digital  life
Automating
the
World
Understanding
the
World
Main Technology Shift
H-Factor
Program Train
Knowledge Workers Learning Workers
BIG  DATA
DATA
WISDOM
Knowledge
Information
Technology is
not only
supporting every
kind of private
and public
organizations, it
is becoming part
of them
Analytics
Cloud  Computing
Data  Science
Mobile
Social
Digitalization
Technology
16
Is wisdoma pure
computing or math problem?
2011
2015
2016 -­ AlphaGO=4        Lee  Se-­Dol=1
1997 -­ IBM=2.5        Kasparov=2.5
1997
AlphaGO uses  self-­trained net  to  evaluate
positions  and  moves on  30M  historical
games
DeepBlue uses  a  hard-­coded  objective  function  
written  by  a  human  coupled  with  High  
Performance  Computing
2016
10
10170
10
40
Applying or having wisdom in real world is
not only an AI game
COMPUTING & MATH WISDOM
IBM Watson – Jeopardy!
SEMANTICS
18
We need wisdom to be
helped to cope with
Cognitive
Overload
19with WISDOM
Observe
InterpretDecide
Evaluate
The making
of an expert.
Cognitive Computing and IBM Watson
scales expertise to expand what’s possible.
Main IT challenge is now about the possibility to
expand our Wisdom options
Watson
IBM  State-­of-­the-­Art:  Today  Cognitive  Computing  &  Watson  is  in  
multiple  industries  across  6  continents
36
Countries
100+
Applications
already in market
3.000
Researchers
& Specialists in IBM
Watson Core Technology
9
Languages
Learned by Watson, natively (*)
160
Universities
offering Watson courses
500+
Partners
Powered by Watson
28
API
already available
29
Industries
90.000
Developers
building with Watson &
its services
5.000
Doctors, Researchers
&Specialists
IBM Watson Health
1.000
Researchers &Engeneers
IBM Watson Internet of
Things
(*)  English,   Spanish,  Brazilian  Portuguese,  French,  Italian,  German,  Arabic,  Japanese,  and  Korean
22
Why we need an help as
professionals and as individuals to cope
with cognitive overload?
Elsa
Tanmay Bakshi
Toothbrush
Leukemia
http://www.grushgamer.com/
25Source:  https://www.ibm.com/blogs/watson/2016/08/campfire-­uses-­watson-­bring-­physical-­books-­life/
26
http://www.ndtv.com/health/artificial-­intelligence-­used-­to-­detect-­rare-­leukemia-­type-­in-­
japan-­1440789
Japanese  doctors  
have  for  the  first  
time  used  artificial  
intelligence  (AI)  to  
detect  a  type  of  
leukemia,  which  
helped  to  save  a  
patient's  life  as  the  
disease  had  gone  
undetected  using  
conventional  
methods.
27
http://www.ndtv.com/health/artificial-­intelligence-­used-­to-­detect-­rare-­leukemia-­
type-­in-­japan-­1440789
28
Accessing
to Watson technologies
& Build
Anaphoric  Co-­referencing
Colloquialism  Processing
Content  Management  -­-­ Versioning
Convolutional  Neural  Networks
Curation
Deep  Learning
Dialog  Framing
Ellipses
Embedded  Table  Processing
Ensembles  and  Fusion
Entity  Resolution
Factoid  Answering
Feature  Engineering
Feature  Normalization
Focus  and  Spurious  Phrase  
Resolution
HTML  Page  Analysis
Image  Management
Information  Retrieval
Knowledge  (Property)  Graphs
Knowledge  Answering
Knowledge  Extraction  Annotators
Knowledge  Validation  and  
Extrapolation
Language  Modeling
Latent  Semantic  Analysis
Learn  To  Rank
Linguistic  Analysis
Logical  Reasoning  Analysis
Logistical  Regression
Machine  Learning
Multi-­Dimensional  Clustering
Multilingual  training
n-­Gram  Analysis  (word  
combinations  and  distance)
Ontology  Analysis
Pareto  Analysis
Passage  Answering
PDF  Conversion
Phoneme  Aggregation
Question  Analysis
Question-­answering  Reasoning  
Strategies
Recursive  Neural  Networks
Rules  Processing
Scalable  Search
Similarity  Analytics
Statistical  Language  Parsing
Support  Vector  Machines
Syllable  Analysis
Table  Answering
Visual  Analysis
Visual  Rendering
Voice  Synthesis
These  APIs  are  underpinned  by  
50  technologies:
IBM  Watson  Services
2011
2015Source:  http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services-­catalog.html
30https://www.youtube.com/watch?v=FYZld6SSCnY
@pieroleo
Grazie!
Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  Watson
IBM  Academy  of  Technology  Leadership  Team
32
6 Terabytes
60%
Exogenous Factors
1100 Terabytes
Volume,  Variety,  Velocity,  Veracity:
Educational  records,  Employment  Status,  
Social  Security  Accounts,  Mental  Health  
Records,  Caseworker  Files,  Fitbits,  Home  
Monitoring  Systems,  and  more…
0.4 Terabytes
Electronic  Medical  /  Health  Records,  
Physician  Management  Systems,  Claims  
Systems  and  more…
30%
Genomics  Factors
10%
Clinical  Factors
IBM  Watson  Health //  SOURCE:  ©2015  J.M.  McGinnis  et  al.,  “The  Case  for  More  Active  
Policy  Attention  to  Health  Promotion,”  Health  Affairs  21,  no.  2  (2002):78–93
A  vast  amount  of  untapped  data  could  have  a  great  impact  on  our  health  
-­ yet  it  exists  outside  medical  systems.
Data  Generated  per  Life
33
Cognitive  Overload:  Leveraging  the  Explosion  of  Data  for  an  Oncologist  
– It  will  be  more  and  more  an  impossible  Task  Without  Wisdom
33
1000
Facts  per  Decision
10
100
1990 2000 2010 2020
Human  Cognitive  Capacity
Electronic  Health  Records  (Clinical  
Data)
Internet  of  Things  
(Exogenous  Data)
The  Human  Genome  (Genomic  
Data)
Capturing  the  Value  of  Data

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A cognitive business is a business that thinks

  • 1. @pieroleo A  cognitive  business  is a  business  that thinks Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  Watson IBM  Academy  of  Technology  Leadership  Team
  • 3. In  2015  63%   of  CEOs     will  increase   investment   in  digital,  it   is  a  matter   of  survive
  • 4. Investment   in  private     Fintech companies   increase  10x   in  past  5   years:  19B
  • 5. The  biggest   taxi  company   do  not  own   cars
  • 6. The  largest   accommodati on  company   owns  no  real   estates
  • 7. The  largest   media   company   owns  not   content
  • 8. Artificial   Intelligence   patents  have   more  than   tripled  in  10   years
  • 9. Venture  Scanner   are  tracking 957   Artificial Intelligence   companies  with  a   combined funding amount of  $4.8  Billion
  • 10. 78%  of   executives  say   business    will   manage  people   along  side   machines
  • 11.
  • 12. 12 What is the behind? Digital Business + Digital Intelligence
  • 13. 13 You  shared   your  position   with  me  and   can  guess  your   mobility  need.   I  can  take  you   where  you  need   to  be Just  enjoy   your  new   experience.   Stay  safe   as  in  your   home I  know  what   is  needed   for  you,   even  before   you  order  it Please,  come   with  me  and   stay  by  me. I  know  your   content  I  can   take  care  of  all   your  digital  life
  • 15. BIG  DATA DATA WISDOM Knowledge Information Technology is not only supporting every kind of private and public organizations, it is becoming part of them Analytics Cloud  Computing Data  Science Mobile Social Digitalization Technology
  • 16. 16 Is wisdoma pure computing or math problem?
  • 17. 2011 2015 2016 -­ AlphaGO=4        Lee  Se-­Dol=1 1997 -­ IBM=2.5        Kasparov=2.5 1997 AlphaGO uses  self-­trained net  to  evaluate positions  and  moves on  30M  historical games DeepBlue uses  a  hard-­coded  objective  function   written  by  a  human  coupled  with  High   Performance  Computing 2016 10 10170 10 40 Applying or having wisdom in real world is not only an AI game COMPUTING & MATH WISDOM IBM Watson – Jeopardy! SEMANTICS
  • 18. 18 We need wisdom to be helped to cope with Cognitive Overload
  • 20. Cognitive Computing and IBM Watson scales expertise to expand what’s possible. Main IT challenge is now about the possibility to expand our Wisdom options Watson
  • 21. IBM  State-­of-­the-­Art:  Today  Cognitive  Computing  &  Watson  is  in   multiple  industries  across  6  continents 36 Countries 100+ Applications already in market 3.000 Researchers & Specialists in IBM Watson Core Technology 9 Languages Learned by Watson, natively (*) 160 Universities offering Watson courses 500+ Partners Powered by Watson 28 API already available 29 Industries 90.000 Developers building with Watson & its services 5.000 Doctors, Researchers &Specialists IBM Watson Health 1.000 Researchers &Engeneers IBM Watson Internet of Things (*)  English,   Spanish,  Brazilian  Portuguese,  French,  Italian,  German,  Arabic,  Japanese,  and  Korean
  • 22. 22 Why we need an help as professionals and as individuals to cope with cognitive overload?
  • 26. 26 http://www.ndtv.com/health/artificial-­intelligence-­used-­to-­detect-­rare-­leukemia-­type-­in-­ japan-­1440789 Japanese  doctors   have  for  the  first   time  used  artificial   intelligence  (AI)  to   detect  a  type  of   leukemia,  which   helped  to  save  a   patient's  life  as  the   disease  had  gone   undetected  using   conventional   methods.
  • 29. Anaphoric  Co-­referencing Colloquialism  Processing Content  Management  -­-­ Versioning Convolutional  Neural  Networks Curation Deep  Learning Dialog  Framing Ellipses Embedded  Table  Processing Ensembles  and  Fusion Entity  Resolution Factoid  Answering Feature  Engineering Feature  Normalization Focus  and  Spurious  Phrase   Resolution HTML  Page  Analysis Image  Management Information  Retrieval Knowledge  (Property)  Graphs Knowledge  Answering Knowledge  Extraction  Annotators Knowledge  Validation  and   Extrapolation Language  Modeling Latent  Semantic  Analysis Learn  To  Rank Linguistic  Analysis Logical  Reasoning  Analysis Logistical  Regression Machine  Learning Multi-­Dimensional  Clustering Multilingual  training n-­Gram  Analysis  (word   combinations  and  distance) Ontology  Analysis Pareto  Analysis Passage  Answering PDF  Conversion Phoneme  Aggregation Question  Analysis Question-­answering  Reasoning   Strategies Recursive  Neural  Networks Rules  Processing Scalable  Search Similarity  Analytics Statistical  Language  Parsing Support  Vector  Machines Syllable  Analysis Table  Answering Visual  Analysis Visual  Rendering Voice  Synthesis These  APIs  are  underpinned  by   50  technologies: IBM  Watson  Services 2011 2015Source:  http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services-­catalog.html
  • 31. @pieroleo Grazie! Pietro  Leo  – Executive  Architect  -­ IBM  Italy  CTO  for  Big  Data  Analytics  &  Watson IBM  Academy  of  Technology  Leadership  Team
  • 32. 32 6 Terabytes 60% Exogenous Factors 1100 Terabytes Volume,  Variety,  Velocity,  Veracity: Educational  records,  Employment  Status,   Social  Security  Accounts,  Mental  Health   Records,  Caseworker  Files,  Fitbits,  Home   Monitoring  Systems,  and  more… 0.4 Terabytes Electronic  Medical  /  Health  Records,   Physician  Management  Systems,  Claims   Systems  and  more… 30% Genomics  Factors 10% Clinical  Factors IBM  Watson  Health //  SOURCE:  ©2015  J.M.  McGinnis  et  al.,  “The  Case  for  More  Active   Policy  Attention  to  Health  Promotion,”  Health  Affairs  21,  no.  2  (2002):78–93 A  vast  amount  of  untapped  data  could  have  a  great  impact  on  our  health   -­ yet  it  exists  outside  medical  systems. Data  Generated  per  Life
  • 33. 33 Cognitive  Overload:  Leveraging  the  Explosion  of  Data  for  an  Oncologist   – It  will  be  more  and  more  an  impossible  Task  Without  Wisdom 33 1000 Facts  per  Decision 10 100 1990 2000 2010 2020 Human  Cognitive  Capacity Electronic  Health  Records  (Clinical   Data) Internet  of  Things   (Exogenous  Data) The  Human  Genome  (Genomic   Data) Capturing  the  Value  of  Data