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How to Pick a Color Scheme for Your Infographic

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Having trouble picking a color scheme for your infographic? We totally understand—with so many possible color combinations to pick from, it can get tricky. This presentation will guide you through the process. It will make things as easy as step one, two, and three!

Published in: Design
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How to Pick a Color Scheme for Your Infographic

  1. 1. How to Pick a Color Scheme For Your Infographic
  2. 2. There are literally an number of colors in the world. infinite
  3. 3. There are literally an number of colors in the world. infinite Which should you choose for your infographic?
  4. 4. One thing's for sure:
  5. 5. One thing's for sure: Selecting the right color scheme can the effectiveness of your message. enhance
  6. 6. It can be challenging, definitely So here's some help.
  7. 7. But before we start, here are some ground rules:
  8. 8. But before we start, here are some ground rules: 1 Stick to 2 main colors, and do not use more than 4 colours.
  9. 9. But before we start, here are some ground rules: 1 Stick to 2 main colors, and do not use more than 4 colours. 2 Pick only 1 or 2 main colors — the rest should be complementary colors.
  10. 10. But before we start, here are some ground rules: 1 Stick to 2 main colors, and do not use more than 4 colours. 2 Pick only 1 or 2 main colors — the rest should be complementary colors. 3 Use shades rather than add more colors.
  11. 11. Ready? Let's go.
  12. 12. Stick to your brand.1
  13. 13. Stick to your brand.1 Use the color(s) stated in your company’s brand guidelines as the primary color to hunt for complementary colors.
  14. 14. Let's use Coca Cola as an example.
  15. 15. Let's use Coca Cola as an example.
  16. 16. Lots of red here.
  17. 17. Lots of red here. Makes sense to pick some shades and complementing colors to go with it.
  18. 18. The result:
  19. 19. Follow your content.2
  20. 20. Follow your content. Base your colors on the subject- matter(s) of your infographic. 2
  21. 21. So if your infographic is about coffee...
  22. 22. So if your infographic is about coffee...
  23. 23. So if your infographic is about coffee... Try using colors related to coffee!
  24. 24. By picking out the colors of different coffees, milk, water, foam, and chocolate, we made this
  25. 25. You can find preset color schemes on Adobe Color CC (it's free).
  26. 26. Let the seasons guide you. 3
  27. 27. Let the seasons guide you. 3 Holidays
  28. 28. Let the seasons guide you. 3 Holidays Seasons OR
  29. 29. In particular, most holidays are associated with certain colors. Make the most of that!
  30. 30. Here's a handy guide to start you off:
  31. 31. Here's a handy guide to start you off: Grab the full image here!
  32. 32. To summarize: - Follow the color(s) of your company branding guidelines - Let your content decide the colors - Go with the colors of the four seasons or festive seasons
  33. 33. Ready to take the next step? Check out our PDF, 5 Real Life Examples of How to Pick a Color Scheme For Your Infographic Download it here: http://bit.ly/1WKolFX

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