The rapid changes in the fresh produce supply chains are forcing companies to adapt strategies to bring the produce on the consumer’s table as fresh as possible. Unlike other goods, fresh produce easily goes to decay and has a higher requirement for safety. Low cost transportation and in effect leading to the whole supply chain can become a major advantage for the supermarkets. Management of supply chain in fresh produce thus requires a concreted effort on improving transportation practices. Firstly the management of the logistics of fresh produce, including the development and management of different varieties, implementation of criteria, supervision of quality, packing, transportation, storage, processing and distribution. The other relates to the efficient management of the relation and organization, including the selection of suitable logistic channels and partners, determination of contracts, allocation of added value, and maintenance of long-term partnership and smooth running of the supply chain. Our study examines the strategies of different retailers and develops a model based on the supply chain strategies and consumer base of the firm.

1. Supply Chain Management in Fresh ProduceSupply Chain Management in Fresh Produce
Retailing: Evidence from Indian RetailersRetailing: Evidence from Indian Retailers
Presented ByPresented By::
Mr. Kumar SushantMr. Kumar Sushant
OUTLINE OF PRESENTIONOUTLINE OF PRESENTION
Introduction
Objectives
Methodology
General model of Supply chain system
Analysis
Inferences
Recommendation

2. INTRODUCTIONINTRODUCTION:
INDIAN fresh fruits and vegetables distribution
system.
Requirement of improving transportation practices
in fresh produce retailers.
Supply chain forcing companies to change
strategies.
Regulation related to the supply chain of fresh fruits
and vegetables.
INTRODUCTIONINTRODUCTION:
Provides the critical linkage between the food
production stage ,suppliers and consumers;
Assures the timely and efficient distribution of
foods to meet consumer demand for affordable
food;
Maintains the quality and safety of the food until it
is purchased by consumers;
Adoption of new technology for the transportation
of perishable fruits and vegetables.

3. OBJECTIVESOBJECTIVES
To analyze the importance of supply chain in fresh
produce retailing
Examining the strategies of retail firms
In ensuring, the consumers get the fresh
produce at their table
No compromise on cost and quality
Role of transporting these produce from the
market to the store
Recommendations for the study
METHODOLOGYMETHODOLOGY
Exploratory research.
Survey through questionnaire.
In depth interview with operations manager.
Customer perception data captured through
questionnaire.
Identify the attributes which play a significant
role in building the perceptual model .

4. Retailer
Consumer
Food Industry
Agri-Indsutry
Farmer
Input supplier
Industrialized
country
Developing
country
ANALYSISANALYSIS
TRANSPORTATIONTRANSPORTATION
By and large own transport facility but some do
outsource.
Believe damage to produce is minimum during
transportation.
Transportation cost compare to procurement cost.

5. FRESHNESSFRESHNESS
During Transportation
In Ware House
In Retail shop
Refrigeration system.
WARE HOUSEWARE HOUSE
Major of them have Ware house.
FRUITS AND VEGETABLES VARIETYFRUITS AND VEGETABLES VARIETY
Some of them have a number of fruits and
vegetables variety

6. PRICEPRICE
Price of fruits and vegetables compare to others.
Price fixing for fruits and vegetables.
OTHER PARAMETERSOTHER PARAMETERS
Middle men involvement.
Decision maker for purchasing of fruits and
vegetables.
Major customers.
Forecasting for purchase of fruits and vegetables by
Retail shops.

7. INFERENCESINFERENCES
+ +- -- -- -Food bazaar
+ +- -- -- -Fab mall
+ +- -- -- -Reliance fresh
fruits and
vegetables
+ +- -- -- -Monday to
Sunday
+ +- -- -- -Subhiksha
FacilityDistanc
e
TimeCostFORMAT OF
THE STORES
+ +- -+-Food bazaar
+ +- -+-Fab mall
+ +- -+-
Reliance fresh
fruits and
vegetables
+ +- -+-
Monday to
Sunday
+ +- -+-Subhiksha
FreshnessDamage
Own
Transport
ation
Middle
men
FORMAT OF
THE
STORES

8. + ++Food bazaar
+ ++Fab mall
+ +-
Reliance fresh
fruits and
vegetables
+ +-Monday to
Sunday
+-Subhiksha
VarietiesOptimum
price
FORMAT OF
THE STORES
S
U
P S
P Y
L S
Y T
E
C M
H S
A
I
N
MARKETING STRATEGIES
•MONDAY TO SUNDAY
•FOOD BAZAR
•FABMALL
•
•RELIANCE
SUBHIKSHA
•NAMDHARI

9. INFERENCESINFERENCES
FRESHNESS
II
PRICE
I
VARIETY
III
ACCESSIBILITY
IV
Customer loyalty
Company
performance
RecommendationsRecommendations
Retail store should keep their own logistics.
Maintain the freshness during Transportation, in
ware house and in Retail shop.
A variety of fruits and vegetables in their stores.
Price should be optimum.

10. THANKS…