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22  Social Media Marketing  Trends  for  2010 Dreamgrow Digital www.dreamgrow.com
The fact that  audience has the control  starts to sink in.
Social media will get real budgets .
Social media will be  integrated  to overall marketing activities.
Social media  ROI  will become important.
Brands start to use listening platforms to  monitor the conversations .
Social media will reach  behind corporate firewalls .
Customer service and  interaction with businesses becomes social .
Measuring online activities and their  effect on offline sales  will become increasingly important.
Media will fragment even more  and smaller communities can be hyper-targeted.
Social networks chatter will be  incorporated into CRM systems .
More  sales will originate from social media  contacts (B2B and B2C).
Marketing will hit  mobiles  big time.
All  search will be real-time . Web, blogs, social networks. http://www.sxc.hu/photo/1085939
Real-time will be the right time.  Delays will cost customers .
Social networks’ messaging  instead of regular email and IM.
First large scale successful  augmented reality  applications.
Campaigns will get more dynamic, spanning  from offline to actionable social channels .
Social networks will become  more commercial .
Ads will be more interactive and  connected to social networks .
The  home page  for internet users will be  social network’s profile page .
Facebook will grow to 700,000,000 ?
Shopping  will be integrated into social networking sites.
Slide 1 http://www.sxc.hu/photo/1244710 Slide 2 http://www.sxc.hu/photo/772418 Slide 3 http://www.sxc.hu/photo/616474 Slide 4 http://www.sxc.hu/photo/944284 Slide 5 http://www.sxc.hu/photo/652986 Slide 6 http://www.sxc.hu/photo/862798 Slide 7 http://www.sxc.hu/photo/923234 Slide 9 http://www.sxc.hu/photo/480217 Slide 10 http://www.sxc.hu/photo/362004  Slide 11 Made with Wordle Slide 12 http://www.sxc.hu/photo/995748 Slide 13 http://www.flickr.com/photos/gonzalobaeza/4096799964/  Slide 14 http://www.sxc.hu/photo/1085939 Slide 15 http://www.sxc.hu/photo/963386 Slide 16 Facebook screenshot Slide 17 http://www.flickr.com/photos/idrewuk/3944267766/  Slide 18 http://www.sxc.hu/photo/1139316 Slide 19 http://www.flickr.com/photos/22240293@N05/3845692998/ Slide 20 http://www.sxc.hu/photo/209336 Slide 21 Facebook screenshot Slide 22 Facebook Slide 23 http://www.sxc.hu/photo/863311 Image credits
social media marketing Created by Priit Kallas, Dreamgrow Digital www.dreamgrow.com  | follow us on Twitter  @dreamgrow

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22 Social Media Trends

  • 1. 22 Social Media Marketing Trends for 2010 Dreamgrow Digital www.dreamgrow.com
  • 2. The fact that audience has the control starts to sink in.
  • 3. Social media will get real budgets .
  • 4. Social media will be integrated to overall marketing activities.
  • 5. Social media ROI will become important.
  • 6. Brands start to use listening platforms to monitor the conversations .
  • 7. Social media will reach behind corporate firewalls .
  • 8. Customer service and interaction with businesses becomes social .
  • 9. Measuring online activities and their effect on offline sales will become increasingly important.
  • 10. Media will fragment even more and smaller communities can be hyper-targeted.
  • 11. Social networks chatter will be incorporated into CRM systems .
  • 12. More sales will originate from social media contacts (B2B and B2C).
  • 13. Marketing will hit mobiles big time.
  • 14. All search will be real-time . Web, blogs, social networks. http://www.sxc.hu/photo/1085939
  • 15. Real-time will be the right time. Delays will cost customers .
  • 16. Social networks’ messaging instead of regular email and IM.
  • 17. First large scale successful augmented reality applications.
  • 18. Campaigns will get more dynamic, spanning from offline to actionable social channels .
  • 19. Social networks will become more commercial .
  • 20. Ads will be more interactive and connected to social networks .
  • 21. The home page for internet users will be social network’s profile page .
  • 22. Facebook will grow to 700,000,000 ?
  • 23. Shopping will be integrated into social networking sites.
  • 24. Slide 1 http://www.sxc.hu/photo/1244710 Slide 2 http://www.sxc.hu/photo/772418 Slide 3 http://www.sxc.hu/photo/616474 Slide 4 http://www.sxc.hu/photo/944284 Slide 5 http://www.sxc.hu/photo/652986 Slide 6 http://www.sxc.hu/photo/862798 Slide 7 http://www.sxc.hu/photo/923234 Slide 9 http://www.sxc.hu/photo/480217 Slide 10 http://www.sxc.hu/photo/362004 Slide 11 Made with Wordle Slide 12 http://www.sxc.hu/photo/995748 Slide 13 http://www.flickr.com/photos/gonzalobaeza/4096799964/ Slide 14 http://www.sxc.hu/photo/1085939 Slide 15 http://www.sxc.hu/photo/963386 Slide 16 Facebook screenshot Slide 17 http://www.flickr.com/photos/idrewuk/3944267766/ Slide 18 http://www.sxc.hu/photo/1139316 Slide 19 http://www.flickr.com/photos/22240293@N05/3845692998/ Slide 20 http://www.sxc.hu/photo/209336 Slide 21 Facebook screenshot Slide 22 Facebook Slide 23 http://www.sxc.hu/photo/863311 Image credits
  • 25. social media marketing Created by Priit Kallas, Dreamgrow Digital www.dreamgrow.com | follow us on Twitter @dreamgrow