Project report on HT Media Ltd. (MINT)

Institute of Technology & Science [ITS] Page 1
Summer Internship project on
“To study the perception of consumer with reference to MINT business daily newspaper”
Submitted in partial fulfilment of the requirements for the Two Year Full Time Post Graduate Diploma in Management
Under the Guidance of
FACULTY MENTOR
PROF. VINITA SRIVASTAVA.
INDUSTRY MENTOR
MR. SOUMYA BHATTACHARYA
Sr. Sales Manager.
Institute of Technology & Science,
Mohan Nagar, Ghaziabad (U.P.)
BY:
NAME:
PRAKASH KUMAR
ENROLLMENT NO:
2013091
COURSE:
PGDM (13-15)

CERTIFICATE OF ORIGINALITY
I hereby declare that this Summer Internship Project is my own work and that, to the best of my knowledge and belief, it reproduces no material previously published or written that has been accepted for the award of any other degree of diploma, except where due acknowledgement has been made in the text.
Signature:-
Student’s Name : - Prakash Kumar
Enrolment No: - 2013091
Batch : - PGDM (2013-2015)
Date: -

Date: ………….
TO WHOMSOEVER IT MAY CONCERN
This is to certify that Mr. /Ms Prakash Kumar of Institute of Technology & Science, Mohan Nagar Ghaziabad PGDM Batch 2013-15 has successfully completed his/ her summer internship under the guidance of Mr./ Ms Soumya Bhattacharya for a duration of 8 weeks, from 26 April 2014 to 25 June 2014.
During his/her tenure with us, we found him/her ………………………..
We wish him/ her all the very best for future endeavours.
Signature
Name
Designation
Organization seal

CERTIFICATE
This is to certify that Mr. / Ms. Prakash Kumar PGDM (2013-15 Batch) a student of Institute of Technology & Science, Mohan Nagar Ghaziabad has undertaken the project on “To study the perception of consumer with reference to MINT business daily newspaper”. The survey, data collection, & analysis work for preparing the project has been carried out by the student in partial fulfilment of the requirements for the award of PGDM, under my guidance and supervision.
I am satisfied with the work of Mr. Prakash Kumar
Date:
Faculty Mentor
(VINITA SRIVASTAVA)

ACKNOWLEDGEMENT
This project has been a great learning experience for me & I would like to express my sincere gratitude to all the people who guide me through the project and without the valuable guidance and suggestions of these people this project would not have been completely successful.
I owe enormous intellectual debt towards my Industry Mentor Mr Soumya Bhattacharya, Senior Sales Manager, HT Media Lt., & Faculty Mentor Prof.Vinita Srivastava, Asst. Professor. ITS, Ghaziabad, for their continuous support & cooperation throughout my project without which the present work would not have been possible.
I also want to give special thanks to My Team Leader Mr Gaurav Shahi, HT Media Ltd. for their continuous guidance, support & cooperation during the whole tenure.
I would like to thank all the respondents whom I interacted during my project & all the retailers for their cooperation without this I may not able to complete it successfully.
Prakash Kumar
PGDM (2013-2015)
Roll No. 2013149
ITS, Ghaziabad

OBJECTIVES OF THE STUDY
1. To study brand awareness of MINT and its supplement and acknowledge corporate customer about business news paper and their benefits.
2. To know about perception of consumer towards business news paper they subscribe to.

EXECUTIVE SUMMARY
In the most matured economies the print media faces stiff competition and a shrinking share of advertising pie, in India it continued to dominate media budgets. Yet during the year in review the, there was tremendous pressure on advertising budgeted and this impacted company’s revenues.
Mint is India's second largest business newspaper published by HT Media Ltd, the Delhi-based media group which also publishes the Hindustan Times. It mostly targets readers who are business executives and policy makers. It is India's first newspaper to be published in the Berliner format. Mint exclusively carries "Wall Street Journal" branded editorial content in its pages by virtue of the content sharing partnership between HT Media and Wall Street Journal.
My project title was to identify the customer perception of ‘Mint’ a business newspaper from HT Media with special reference to Noida region. Objective of the project was to identify the brand awareness & perception for Mint and also the availability for the Mint newspaper. It also involves the work to find out some measures for enhancing the corporate reach of the newspaper. There were other newspapers in the market like The Economic Times, Business Line, The Financial Express and Business Standard which were different from Mint because all these were hardcore financial newspapers but Mint gives casual business reading to the readers. For the study I visited 250 companies in various location of Noida like Sec. 62, 63, 64 Sec. 18, and Sec. 58 etc. I also sample the Mint during the period of visits to corporate houses.
In training I was also assigned to generate the sales of mint. This was done through cold calling in the corporate offices and to working professionals. For this purpose I did sales presentation, follow ups, etc. At the end of the training I contributed with 7 mint newspaper subscription to the company.
Without collecting data and its analysis any project is incomplete, thus I surveyed 51 people by way of a structured questionnaire. Analysis part has been done through putting this data into statistical software i.e. SPSS 20.

LIST OF CONTENT

LIST OF CONTENT
S. NO.
TOPIC
PAGE NO.
1.
INTRODUCTION
1.1
HISTORY OF COMAPNY
11-13
1.2
DETAIL OF COMPANY
13-14
1.3
CHAIRPERSON
15
2.
VISION & MISSION
16
3.
PRODUCT PROFILE
17-23
4.
PARTNERS
24-26
5.
SALES & DISTRIBUTION
5.1
SALES
26-27
5.2
DISTRIBUTION CHANNEL
28
5.3
PRICING CHART
29-30
6.
SWOT ANALYSIS
31
7.
RESEARCH METHODOLOGY
32-35
8.
DATA ANALYSIS & INTERPRETATION
36-79
9.
CONCLUSION
80
10.
RECOMMADATION
83
11.
LIMITATIONS
86
12.
BIBILOGRAPHY
88
13.
QUESTIONNAIRE
89

CHAPTER-1
INTRODUCTION

HT MEDIA LIMITED
1.1 History-
Hindustan Times was inaugurated by Mahatma Gandhi in 1924. Since then, the newspaper has established its presence as a newspaper with editorial excellence and integrity. One of India's leading and most respected English dailies, HT have always prided itself in spotting emerging trends and reflecting the same through its unmatched editorial prowess. Today, Hindustan Times-Delhi edition has the unique distinction of being the largest selling single edition English newspaper in India.
QUICK OVERVIEW OF HISTORY
The Hindustan Times was the brainchild of the Akalis who felt that a newspaper in English would enable them to reach an audience other than the Punjabi-reading one. This was in the year 1922. From the outset the newspaper was set up to oppose the British. The Hindustan Times finally came into being on September 1924 and was inaugurated by Mahatma Gandhi. The newspaper was to become a premier nationalist newspaper of the capital in the turbulent years preceding independence. From a humble beginning in a three-storey building, the company has expanded its operations from print to other media channels like radio, internet, events and marketing, and strategic partnerships, as part of its endeavour to establish itself as a giant media conglomerate in the present times.
September 26, 1924
This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the Father of the Nation inaugurating the newspaper.
1927
Hindustan Times was reborn as Hindustan Times Ltd., a limited liability company.
1936
The Hindi daily Hindustan was launched, which remains the dominant newspaper in the Core Hindi belt of northern India.
1937
Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the managing editor till his death in 1957.

1942
The Hindustan Times was one of the few newspapers that stopped publishing the newspaper for four and a half months as it refused to accept the British imposition of censorship on all newspapers.
1947
The year India gained its freedom was also the year Hindustan Times attained the status of being the dominant newspaper in Delhi.
1957
The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took over the mantle from GD Birla.
1960
The Hindi literary magazine Kadambini was launched.
1964
The group started actively targeting the youth of India and launched the Nandan magazine.
1991
At the start of liberalization of India, Hindustan Times moved to becoming an autonomous power centre in a mature democracy.
1999
The Hindustan Times celebrated its platinum anniversary.
2001
With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh and Jaipur were launched.
2003
The media business of was de-merged and incorporated under HT Media Ltd.
2004
HT Media Ltd was listed as a public company and attracted external funding.
2005
Hindustan Times successfully entered the Mumbai market with a refreshingly new product and content mix.
2006
Fever 104 FM is launched, in technical collaboration with the Virgin Group. Hindustan was relaunched re-establishing the company's prominent presence in the regional news space.

2007
Mint, the business paper in partnership with The Wall Street Journal was launched in Delhi and Mumbai. In the internet space, Hindustantimes.com was relaunched and Livemint.com was introduced.
2008
Firefly e-Ventures, an HT Media Company launched its first portal for job seekers, Shine.com
1.2 Details of the company
HT Media Limited found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies. Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation of 2.25 million copies and a readership base of 12.4 million readers to their credit. Both dailies enjoy strong brand recognition among readers as well as advertisers. To cater to the large readership base, HT Media Limited operates 19 printing facilities across India with an installed capacity of 1.5 million copies per hour.
In addition to Hindustan Times and Hindustan, HT Media Limited also publishes a national business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai and Bangalore.
HT Media Limited, through its subsidiary HT Music and Entertainment Company Ltd., has made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi and Mumbai, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span of two years, the channel's rise has been meteoric considering its position in Delhi as the No. 2 station on the popularity charts.
Internet businesses of HT Media Limited, incorporated under Firefly e-ventures, operate leading web portals Hindustantimes.com and livemint.com in the general and business news categories respectively. The company has recently launched Shine.com, a job portal which has received high appreciation from consumers and industry for its innovative design and usability.

HT Media Limited reported FY 2014 annual revenue of Rs. 23,630 million. FOR the fiscal year ended March 31, 2014, the company reported a 12% increase in revenue to Rs. 5,859 million and a 22% increase EBITDA to 1,175 million from the year-ago quarter.
The Board of Directors and Management of HT Media Limited comprises eminent persons from diverse professional fields, who bring with them vast professional experience to the company.
A rich mix of veterans in media and top leaders from non-media sectors, from both India and abroad, HT Media Limited Management team reflects the company's desire to be the best by leveraging diverse strengths. The management team comprises people from varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of media industry stalwarts. This rich talent pool is ably assisted by our Global Think Tank. Board of Directors:-
 Chairperson - Shobhna Bhartiya
 Chief Executive Officer - Rajiv Verma
 Directors - KN Memani, NK Singh, Ajay Relan, Mukesh Aghi
 Whole time Directors - Priyavrat Singh, Shamit Bhartiya

1.3 CHAIRPERSON
SHOBHANA BHARTIA
Chairperson
1(HT Media Ltd.)
Mrs. Shobhana Bhartia, who has been associated with the company since its inception, has taken over as the Chairperson on September 18, 2008. She has spearheaded the company's long-term vision and strategy. Mrs. Bhartia is in charge of formulating and directing the editorial policies of the company and has more than 20 years of experience in the newspaper industry
Mrs. Bhartia is a graduate from Calcutta University and is a recipient of the Padma Shri Award by the Government of India in 2005. Mrs. Bhartia has received several other awards, including the Outstanding Business Woman of the Year (2001) by PHD Chamber of Commerce & Industry, the Global Leader for Tomorrow (1996) by the World Economic Forum, Davos and the National Press India Award (1992). She has been on the board of Indian Airlines Limited and on the North Regional Board of the Reserve Bank of India.

CHAPTER-2
VISION & MISSION
VISION
1. To stand at a respectful position in this competitive marathon and also to keep up the pace of the changing needs of their value readers.
2. To win more and more readers to their cause.
MISSION
1. The mission is to create space for the market share of MINT by tapping uncovered market and by taking bites from competitor’s bit from market share.
2. Getting the benefits of the paper to be known to the market.
3. They endeavor to improve the quality of people’s lives by empowering them through information entertainment & education.
The values personified by HT Media are:
Courage
To encourage the ability that meets opposition with skill, competence and
fortitude.
Responsibility
Be accountable for results in line with the company’s objectives,
Strategies and values.
Empowerment
Support our people and give them the freedom to perform and to provide
our readers with information to influence their environment.
Continuous Self Renewal
Determination to constantly re-examine and re-invent ourselves for further innovation and creativity.
People Centric
People are our greatest asset. We invest in them expect a lot and know that the rest will follow.

CHAPTER-3
PRODUCT PROFILE
HT Media Limited
Print
Radio
Internet

PRINT
 English-
 Hindustan Times
 Mint
 Brunch
 Hindi-
 Hindustan
 Nandan
 Kadambini
RADIO-
 Fever 104 FM
INTERNET-
With brands like HindustanTimes.com, Livemint, Desimartini and Shine.com, Firefly spearheads Hindustan Media Ventures Limited foray into the Internet media space.
Firefly e-Ventures Ltd., a 100% Hindustan Media Ventures subsidiary, focuses on creating and building brands and businesses in the Internet media space. Firefly aims to combine Hindustan Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.
Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. With brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio, Firefly promises to be an exciting addition to the Hindustan Media family.

Some internet contact- Livehindustan.com Livehindustan.com is the online edition of the Hindi newspaper Hindustan. It offers browsers a multimedia news experience that brings news to life. It offers instant business updates, ball by ball cricket coverage, and special online-only features. Livemint.com Livemint.com is the online version of the business daily Mint. It offers online global news, breaking news, current news, along with financial, technological and economic news. Shine.com Shine.com is a job portal that helps the candidates to get the right job. It enables job seekers and employers to reach out to each other in novel ways. Shine.com now offers social media hiring through tie-up with MyParichay. With an ever increasing database of job seekers and employers, it is one of the leading job portals of India.Shine Jobs, a weekly supplement in association with Shine.com, offers readers a cross platform access to jobs on a recruitment platform that spans both the print and online mediums. This offers job seekers and employers a combined platform to reach out to and engage with each other. Shine Jobs was re-launched with a brand new look and feel, with the promise of a variety of jobs for its readers. It now carries top jobs from leading companies in the country, showcasing the best jobs available on Shine.com across managerial levels, industries and cities. It offers the most valuable content on overall career development, interview tips, HR trends, hot hiring sectors and many more useful career related. DesiMartini.com Desimartini.com is an online movie review platform that offers information, updates and reviews about new as well as upcoming movies. It is India’s one of the most popular movies review & rating site with its viewership growing from 3 Million page views a month to 7 Million page views a month. Its primary proposition and differentiation is “Public Reviews and Ratings”.

Hindustan Times
With multiple new initiatives to build business and editorial excellence, the Company’s flagship newspaper Hindustan Times (HT) achieved new milestones of success during the year. It remained the leading English daily in Delhi for the 13th Indian Readership Survey (IRS) round in a row, and was the second largest newspaper (broadsheet) by readership in Mumbai. With a steadily growing reader base at the national level, the newspaper has a readership of 4.34 Million, as per the IRS results for 2013.Amongst one of the widely-read English dailies in the country, Hindustan Times is published from Delhi, Gurgaon, Noida, Mumbai, Mohali, Jalandhar, Lucknow, Kanpur, Allahabad, Varanasi, Bhopal, Indore, Patna, Ranchi, Jamshedpur and Kolkata.HT continued to be ahead of competition in Delhi and NCR. It registered a daily readership (Average Issue Readership or AIR) of 2.27 Million. In NCR alone, HT registered a healthy 11 percent growth in readership over the year.
HT Mumbai continued to be a strong growth centre in terms of readership. The newspaper consolidated its No. 2 position in the city, with an AIR of 1.36 Million. It has remained the No. 2 English broadsheet in the city for the last 10 IRS rounds.
Punjab also added the maximum number of readers among all English newspapers in the state. In addition to growing its readership in Chandigarh, the newspaper has also made major inroads into the top cities of Amritsar, Ludhiana and Jalandhar.
HT City & Brunch
Hindustan Times’ supplements, HT City and Brunch, continued to gain popularity among readers during the year. Research shows that about 75 percent of all Hindustan Times readers read HT City, which offers them the best in Entertainment, City & Campus, Art & Lifestyle. As part of its special focus on City & Campus, a special series on Women Safety called ‘Safe in the City’ was launched in the wake of the tragic December 16 incident. Other initiatives included Campus Calling, Fresh on Campus and Youth Nexus, which focused on the new session of Delhi University.
Brunch, HT’s weekly Sunday magazine, is the largest read English lifestyle magazine in India with a weighted average per week circulation of 1.1 Million.

Mint
Mint, the vibrant business daily of HT Media, continued on its exciting
journey of growth and expansion during the year. While retaining its No. 2 position in the niche business newspaper segment in the country, it expanded globally with the launch of its Singapore edition.
Maintaining a steady position, it has emerged as the preferred choice of the discerning reader.
Mint has maintained its dominant presence in metros with the best readership profile among business dailies. It commands a combined readership share of 28 percent in key markets of Delhi-NCR, Mumbai, Bengaluru, Kolkata, Chennai & Ahmadabad put together. It has a readership (AIR) of 0.31 Million (IRS 2013), and an exclusive readership of 90 percent.
In a first for an Indian media company, Mint went global on April 5, 2013. With the launch of its Singapore edition, it took a major step forward in its goal of becoming a regional media brand. MintAsia will be published every Friday in Singapore, presenting clear-minded weekly in-depth analysis and sharp insights that will keep the global audience abreast of developments shaping the Indian economy and markets.
Mint, which reaches the who’s who of corporate India, achieved a milestone in its journey of excellence during the year by winning the glorious Media Tenor’s Best Business Media Award, 2012. The award holds great prestige globally and honors diverse, informative and balanced business coverage. Mint has already won two SOPA (Society of Publishers in Asia) awards for its journalistic initiatives on the changing role of people and on the status of women in India.
SUPPLEMENTS OF MINT
1. MINT LOUNGE
Lounge is the weekend edition of Mint. Every Saturday, Lounge presents a visually engaging look at the "Business of Life". With articles on Travel, Gadgets, Fashion, Books, Culture, Parenting and Food, the editors and columnists of Lounge bring the perfect work-life balance to the week.

2. MINT MONEY
Mint Money is a daily section on Markets & Personal Finance that comes inside Mint. Through its researched and analyzed content, Mint Money helps its readers develop an understanding of how various financial products and markets work. It provides clear and credible coverage across the entire gamut of investment products – Equities, Mutual Funds, Commodities, Real Estate and Insurance, which helps its readers, become smart money managers.
Consumers are seeking to bridge the gap between information and understanding so that they can take the right calls in today’s changing market scenario. With its clear and analyzed content, Mint Money seeks to aid the consumer in bridging this gap.
3. MINT INDULGE
Mint Indulge is the Luxury and Lifestyle quarterly publication.
A complimentary read for Mint’s readers across India, Mint Indulge focuses on the passions & indulgences of India's top business leaders and serve as their best buying guide for the season. Mint Indulge showcases the most inspirational international brands which look at India as a promising market to drive the next growth wave for them. MINT as your Business paper:  The Berliner size, refreshing printing & easy language just adds to the pleasure of reading financial news.  Get yourself updated with the Current Affairs in the Financial & Political arena of the country  MINT Leisure section can be used a perfect weekend planner  MINT Money – Provides deep insights on the Stock Market & other financial products, from its News to its Performance.  Get updated with the World financial news with ‘The Wall Street Journal’ section  MINT Lounge – the weekend magazine, gives information about Entertainment/ Travel/ Health/ Lifestyle/ Technology  The strong MINT Editorial Team gives you a clear & unbiased view on the current happenings of our Financial sector  The investment expert gives you guidance on Money Management.  MINT Indulge (separately subscribed)– that comes monthly/bi-monthly, gives insights on the various Luxury Brands/ Products across the globe.

Hindustan
Maintaining pace with the growing Hindi readership, Hindustan retained its No. 2 position at national level in the IRS (2013) results. With a Total Readership (TR) of 39.1 Million and an AIR at 14.25 Million, the daily continued to consolidate its position during CY 2014.
Hindustan continues to reap the benefits of completing its expansion process in Uttar Pradesh (U.P.) & Uttarakhand. The most impressive gains for the newspaper came in U.P. - 16 percent over the last 2 years - to post 14.8 Million readers.
Hindustan has established a pan-U.P. presence, with 12 editions and 1.1 Million copies distributed daily across the state. Hindustan now has 7.63 Million AIR in U.P. & Uttarakhand.
Hindustan continues to post robust growth in relative market share across all key cities of U.P. It retains its No. 1 position in Bareilly while continuing gains from new launches in Aligarh & Moradabad.
Hindustan continues to dominate Bihar and Jharkhand as the single largest daily. It has an AIR of 4.27 Million readers and a readership share of 68 percent in Bihar. Similarly, it has a 1.40 Million AIR, with a reader share of 46 percent in Jharkhand.

CHAPTER- 4
Partners
Partners of Hindustan Times Media Limited  Burda  Redmatch  The Wall Street Journal  Velti  Virgin
Burda
Burda has interests in publishing, radio, event management and the internet. Apart from staging the largest premium annual digital conference in Europe, Burda also publishes and prints several hundred magazines including local editions of Elle, Playboy and Focus, and catalogs. In June 2008, Dr Burda was conferred with the "Hall of Fame 2008" award in Germany by the Manager magazine earlier this week for his outstanding contribution to the economic, social and political development of Germany.
Redmatch
Redmatch is a world leader in online recruitment solutions. Using unique Real-Time Job Matching technology, Redmatch enables recruiters to find and hire the best people, faster and more cost effectively. Thousands of satisfied users are already using the Redmatch products. Redmatch provides a variety of products including:- Job portals solutions, newspaper online employment advertising solutions, corporate Applicant Tracking Systems, staffing companies solutions and more.
The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented accurately and fairly, from an authoritative and trusted source. The Wall

Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
Velti
Velti’s market-leading mobile marketing technology platform, coupled with its experience in the mobile advertising industry, enables clients around the world to deliver an extensive range of highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti has the ability to reach through its platform an estimated 1.4 billion consumers. Velti’s unique Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and monitoring of multiple campaigns across differing mobile formats and channels, offering customers more than 70 mobile marketing and advertising templates, which can be managed from one user interface.
Virgin
One of the most respected brands in Britain - is involved in a variety of businesses including airlines, trains, finance, soft drinks, mobile phones, holidays, cars, wines, publishing, fashion and of course Music. What tie all these businesses together are the values of the brand and the vision and ambition of its founder Sir Richard Branson. Virgin Radio went on-air in London at 12.15pm on 30 April 1993 - promising to play classic album tracks and today's best music. It has since been sold to Ginger Media (which was subsequently bought by SMG plc). Virgin also currently broadcasts on DAB across England, Scotland and Wales, on digital TV and cable.
Print Works
Print Works a one stop shop for space selling in any of the publications in HT, has remarkably maintained the tradition of ours as the first Indian media company to have organized this expo, much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge ad

revenues to the company. The novel concept, undoubtedly, set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele. Moreover, it took place barely a few months after the media marketing departments of Hindustan Times, Hindustan and Mint were integrated. It won’t be wrong to say that Print Works reaped the harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize of Volvo S80 will also be given after a lucky draw to be taken place in April 2009.
HT Media Limited is a mammoth player in the print media in India. The extent of its presence is undisputed in that it is the top leader in the English newspaper market in North India and occupies second place in the Hindi newspaper market in North India and East India. The group now intends to further consolidate its already established position as a vibrant and modern media powerhouse.
CHAPTER-5
SALES AND DISTRIBUTION
A sale is a transaction, dealing, trade or what? Sale can have different meanings but what is the most important thing in it, is to understand the importance of it. Without sale no revenue can be generated but just earning revenue is not to sale, it is the right type selling to the right customer with the right attitude. Customer relationship is most important, maintaining the brand image is also important. Delivering on the brand promises becomes a moment of truth in any customer relationship.
This moment of truth can be either positive or with negative impact on the customer’s perception about your brand. There might be great marketing communication and a highly superior product, but the buying experience always stands between the seller and the customer. If the customer has a negative impact about the product then it is a direct deterioration of the brand equity. Hence, sales and distribution is a vital activity. Sales hence comprises of the outcome of what all which was done to manufacture that product. Success of selling department is the success of the company.
MINT is the product where the maximum demand would be in the early morning. It is highly perishable product. The product should reach the customer in due time otherwise the importance is lost. Hence time management is something very vital for the sales and distribution people. Hence I can mainly divide the supply of the newspaper in two main categories:
 PRE-PRESS ACTIVITY
 POST-PRESS ACTIVITY
PRE-PRESS ACTIVITY

It involves all the editorial departments work where they have to collect the news and it has to be given to the production department in a prescribed limit. This time limit is said as the cut off time or releasing time.
POST-PRESS ACTIVITY
It is the distribution. MINT has divided Gujarat in two main sections, i.e. Ahmadabad and upcountry market. This upcountry market has about 7 centres.
MINT gets involved in many kinds of sale activity. They are:
Subscription Sale
A one year subscription by paying fixed amount is sale by subscription
Cash Sales
Customers when paying the amount to purchase a newspaper directly to the book stall in cash then the sale is said to be a cash sales.
Line Sales
Line sale is the in which it is post paid billing. When the customer gets the MINT copy through the vendor and pays in the end of month, it is line sale
Institutional Sales
Few corporate, hotels and colleges take copy in bulk, which is said to be as institutional sale.
MINT has the responsibility till the delivery at their doorstep and further distribution is on the
Company or the institution concerned
Corporate Sales
In corporate sales, executives have to do cold calling or they have to take appointment from the concerned person and then after meet, executive must convince the client. If it is big corporate and staff are such that, they read financial daily at their home, then for bulk subscription they have to try.

DISTRIBUTION CHANNEL
Distribution is exactly for maintaining the brand equity in the market. The promises which were made to the customers can be fulfilled by the proper channel and the right time delivery of the newspaper.
How mint reaches to
Customers?
Raw Material
Printing Press
Delhi
Agent in each
City
Vendors
Bookstalls
Hawkers
Hawkers
Readers

CHAPTER - 6
PRICING CHART OF MINT WITH OTHER
FINANCIAL NEWSPAPER
WEEKDAYS MON TUES WED THU FRI SAT SUN MINT Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 10.00 -------- ECONOMIC TIMES Rs. 3.00 Rs. 3.00 Rs. 3.00 Rs. 3.00 Rs. 3.00 Rs. 3.00 Rs. 10.00 BUSINESS STANDARD Rs. 3.50 Rs. 3.50 Rs. 3.50 Rs. 3.50 Rs. 3.50 Rs. 8.00 -------- BUSINESS LINE Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 3.00 FINANCIAL EXPRESS Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 4.00 Rs. 6.00 Rs. 8.00
The annual cover Price of MINT is Rs. 1564. It provide subscription scheme at Rs 699/- for 12 months from Monday to Friday & in Rs 899/- Monday to Saturday.
EFFECT ON VENDORS Businesses benefit because they are assured a predictable and constant revenue stream from subscribed individuals for the duration of the subscriber's agreement. Not only does this greatly reduce uncertainty and the riskiness of the enterprise, but it often provides payment in advance (as with magazines, Newspapers), while allowing customers to become greatly attached to using the service and, therefore, more likely to extend by signing an agreement for the next period close to when the current agreement expires.

EFEECTS ON READERS Consumers may find subscriptions convenient if they believe that they will buy a product on a regular basis and that they might save money. For repeated delivery of the product or service, the customer also saves time. Subscription pricing can make it easier to pay for expensive items, since it can often be paid for over a period of time and thus can make the product seem more affordable. On the other hand, most newspaper and magazine-type subscriptions are paid up front, and this might actually prevent some customers from signing up.

CHAPTER-7
SWOT ANALYSIS
STRENGTH  Wide coverage especially in Northern India.  Part of a huge media conglomerate means excellent reach.  Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine.  Separate Money & Market section with 4 pages.  Exclusive partnership with The Wall Street Journal.  Over view of the whole week is given in weekend.  Provide general awareness in terms of investment. WEAKNESS
 Lack of brand awareness.
 Cover only large and mid cap entities.  Limited pan-India presence and penetration as compared to market leaders.  Tough competition means market share is not growing.
OPPORTUNITY  Being part of a large conglomerate means they have resources to expand in other parts of the country.  Can use its strong network of supplements to build on its readership base.  . Maximize involvement of people through online interaction and tie-ups with institutions and companies.
 Can give an extra page on DELHI related news
 Can introduce a new segment on Sunday
 Potential Market Availability
 Can have tie-ups with renowned brands for ads.
THREAT  On line news medium means reduced circulation.  Increased competition from other business dailies.
 Toughest competition from The Economic Times.

CHAPTER- 8
RESEARCH METHODOLOGY

RESEARCH
The basic types of research are as follows;
A. Descriptive v/s Analytical
Descriptive research includes surveys and fact-finding enquiries of different kinds. In analytical research, the researcher has to use facts or information already available, and analyze that to make a critical evaluation of the material.
B. Applied v/s Fundamental
Applied research aims at finding a solution or an immediate problem facing a society or an industrial/business organization. While, fundamental research is mainly concerned with generalizations and with the formulation of a theory.
C. Quantitative v/s Qualitative
Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. On the other hand, Qualitative research is concerned with qualitative phenomenon relating to or involving quality or kind.
D. Conceptual vs. Empirical
Conceptual research is that related to some abstract ideas or theory. It is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones. Empirical research relies on experience or observation alone, often without due regard for system and theory.
Research design is only the frame work. It is like a blue print that of a house designed by an architect. Out of all the above research design. In research “Descriptive Research” is considered as, it only includes survey of people & by such research we know about the feedback and response of the customers. This method of research will help to know about the perception of customers of MINT

with reference to their newspaper. As it is a print media so its customers dealing and customer’s satisfaction can be well understood by this research. SAMPLING DESIGN
It is impossible to do the research with the whole universe. As we know that it is not feasible to go for population survey because of the numerous customers and their scattered location (H.T.MEDIA is widely spread in different parts of India) so for this purpose sample size has to be determined well in advance and selection of sample also must be scientific so that it represents the whole universe.
 Target the population
Target population for my research is corporate customers of business newspaper.
 Sampling Frame
150 companies in sec-62, 63, 61, 58 etc of Noida are visited. For the research the list of companies can obtained from official website of NDA (Noida Development Authority) and areas given by my Team Leader Mr. Gaurav Shahi.
 Sampling Techniques
A structured questionnaire was design for executing the sampling process.
 Sample Size
For this research the sample size was 51 because it is tough to take response from corporate customers during office hour.
 Executing of sampling process
For this process the response was taken by respondent on a structured questionnaire.
 Validate the sample
For the validation of data the SPSS 20 was used and apply necessary test
DATA COLLECTION
PRIMARY DATA
It has been collected by a structured questionnaire by visiting the corporate offices of NOIDA.
SECONDARY DATA
It was collected through different websites, company brochures and manual of the company.

RESEARCH INSTRUMENT
A structured questionnaire has been prepared for conducting research. It has been kept in a proper framework to make it clear to the questionnaires. The questionnaires comprises of both open ended and close ended questions. A simple questionnaire has been attached in the report
RESEARCH TOOL
Many statistical tools
 Kmo & Bartlett’s test
 Median
 Mode
 Factor analysis and other spss tools
Other diagrammatic and pictorial representation was applied in this research in order to drive conclusion.
RESEARCH PLAN
 To visit the Corporate offices at the areas allotted
 Ask them “are they aware of mint newspaper” and if they are aware then whether they purchase it or not.
 Next is to find out whether customer would want to get involved in reading business newspaper in future if they are not aware yet.
 Then explain them about the product and make them aware about the brand and its products.  And finally convince them to get into a contract with Ht mint for reading purpose or purchased it.

CHAPTER-9
DATA ANALYSIS AND INTERPRETATION

1.
INTERPRETATION
47.06% Respondent are above 30 year. 17.65% respondent are between 20 to 25 years.
35.29% respondent are between 25 to 30 years. In my research all the respondents are
Above 20 year old. It is quiet clear that in my primary reserch respondent were comprasing of all ages
and they are also from differnt areas.
respondent age
Percent
Valid
20 to 25
17.6
25 to 30
35.3
30 above
47.1
Total
100.0

2. EDUCATIONAL QUALIFICATION:
INTERPRETATION
In this research 56.86% respondent are post graduates with different streams. 19.61% are professionals like C.A, C.S etc. Another 19.61% in green colour are graduates and rest 3.92% are diploma holders. In this research the respondents are from different educational background.
educational qualification Percent Valid Diploma 3.9 Graduate 19.6 post graduate 56.9 professional qualification 19.6 Total 100.0

3.
do you ever subscribe mint Percent Valid Yes 23.5 No 76.5 Total 100.0
INTERPRETATION
The above graph shows about the status of subscriber of MINT business daily. 23.53% respondents are those respondents who are the subscriber of MINT. Rest of 76.47% are never ever subscribed mint. This data shows that the brand availability of mint in market is very low. Another reason is competition with Economic Times. The market share of Economic times is more than 50%.

4.
INTERPRETATION
The above graph shows that 54.9% people read MINT but in other hand 45.1% people does not read Mint. It means previously the promotion campaign and number of reader are high but in current the no of readers are decreasing.
do you ever read mint Percent Valid Yes 54.9 No 45.1 Total 100.0

5.
INTERPRETATION
37.3% people read TOI+ET along with some other newspaper. 15.7% people read HT+MINT+HH.
This graph represents that which newspaper they read. Different customers like to read different newspapers along with other Hindi or business daily newspaper. That is why some combinations of different newspapers was made which are mostly preferred to read by corporate customers.
which news paper do you read Percent Valid TOI ET & other 37.3 HT MINT HH 15.7 BL HINDU 7.8 ET TOI DJ 3.9 HT HH 5.9 BS & other 9.8 ht et &other 3.9 HT TOI & OTHER 7.8 OTHERS 7.8 Total 100.0

6. Kindly rank the following newspaper where 1 means most
preferred & 5 stands for least preferred.
Newspaper
Rank 1
Rank 2
Rank 3
Rank 4
Economic times 70.6
11.8
5.9
9.8
Business standard
9.8 41.2
19.6
7.8
Business line
13.7 33.3 47.1
15.7
Mint
5.9
11.8
27.5 54.9
Others
-----
2.0
-----
11.8
Total
100.0
100.0
100.0
100.0
INTERPRETATION:
It was found in the survey that the economic times is most preferred newspaper and occupy the position of no.1 among all business newspapers. 2nd most preferred newspaper is business standard. For different people different newspaper was most preferred like for 13.7% of my sample size prefer business line over others. The Economic Times has the more than 50% market share in business newspaper segment.
Due to its wide availability it is most preferred business newspaper in Noida region.

GRAPH OF QUES. 6
RANK.1
RANK.2

RANK.3
RANK.4

7. When you think about business newspaper which newspaper comes to
your mind?
Newspapers
1st of mind recall
2nd of mind recall
3rd of mind recall
economic times 62.7
15.7
15.7
business standard
7.8
25.5 31.4
business line
15.7 37.3
15.7
Mint
2.0
5.9
15.7
financial express
2.0
9.8
19.6
Others
9.8
5.9
2.0
Total
100.0
100.0
100.0
INTERPRETATION:
This data talks about that brand recall and recognition of different business newspaper. The Economic times has highest brand recall in business newspaper segment. It means the brand awareness of economic times is very high. People recall business newspaper as Economic times. When they think about business related newspaper the very first thing appears in their mind is Economic times. Then the second thought is about newspaper like Business standard or Business Line. When any customer wants to subscribe business newspaper then the very first newspaper they thought was Economic times. 62.7% respondent thought when they thought about business news the first newspaper comes to their mind was Economic Times. Though trough our effort it has been improved sustainably whose effect can be visualised in the coming years.

GRAPHS OF QUES.7
1ST OF MIND RECALL
2ND OF MIND RECALL

3rd of mind recall.

8. Kindly rank the following attributes in the order of preference for
your most preferred business newspaper:
ATTRIBUTES
Rank 1
Rank 2
Rank 3
Rank 4
Rank 5
Rank 6
Rank 7
Rank 8
Rank 9
Price.
19.6
19.6
5.9
9.8
17.6
5.9
5.9
5.9
3.9
Business article & analysis. 47.1
13.7 17.6
7.8
3.9
3.9
2.0
2.0
3.9
User friendly size.
3.9
7.8
3.9 23.5 19.6
3.9
15.7
15.7
13.7
Exclusive content of THE WALL STREET JOURNAL.
7.8
5.9
5.9
7.8
9.8
17.6
19.6
19.6
17.6
SUPPLEMENTS.
---
3.9
15.7
15.7
7.8 21.6
9.8
9.8
11.8
LANGUAGE.
5.9
5.9
9.8
9.8
11.8
13.7
9.8
9.8
7.8
LOCAL NEWS COVERAGE.
2.0
11.8
13.7
7.8
7.8
17.6 21.6 21.6
7.8
STOCK MARKET REPORTS.
11.8 25.5
15.7
7.8
11.8
7.8
3.9
3.9
5.9
SPORTS NEWS COVERAGE.
2.0
5.9
11.8
9.8
9.8
7.8
11.8
11.8 27.5
Total
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
INTERPRETATION:
This data talks about the preference of different peoples to buy a business newspaper.47.1% people preferred business article & analysis before buying a business newspaper. This data helps company to know about the preference of customer so that they can focus on those attribute in which they are lacking and trying to improve those attributes so they get competitive advantage over their competitors. Different peoples have different attributes as their preference this data clearly shows that some like business article and analysis as their first preference some thought that price is most preferred attribute for buying a business newspaper.

Graphs of Ques.8
Rank 1
Rank 2

Rank 3
Rank 4

Rank 5.
Rank 6
.

Rank 7
Rank 8.

Rank 9.

9.
INTERPRETATION
35.3% people read MINT because they like the paper size of mint. 21.6% people read MINT because mint is available. The size of Mint is Berliner that is why the size of Mint is user friendly. People like mint because of its size.
what inspire you most about mint Percent Valid Price 3.9 content material 19.6 paper size 35.3 Availability 21.6 Supplements 2.0 regular columns 2.0 Other 15.7 Total 100.0

10.
INTERPRETATION
The above graph shows that how many respondents like to recommend to Mint to their colleague.
60.8% respondents says that they does not recommend MINT to their colleagues. But only 39.2% respondents says that they recommend MINT to their colleague.
It means there was some problem related product that is why 60.8% people doesn’t like to recommend mint to their colleagues or friends.
Would you like to recommend your colleague to buy mint? Percent Valid Yes 39.2 No 60.8 Total 100.0

11.
INTERPRETATION
This graph says that 76.5% corporate respondents do not give us the permission for canopy promotion in their office premises. Only 23.5% people gave us the permission for canopy promotion. We did canopy promotion only in NTPC Township Noida sec-33 during the period of S.I.P. will you interested in canopy promotion in your office premises Percent Valid Yes 23.5 No 76.5 Total 100.0

12.
INTERPRETATION
This data is about the query of people related to MINT newspaper. 41.2% people have query about the pricing issues of MINT. 21.6% people have no queries about MINT.17.6 % people have other query like promotional activity, language & other local news coverage. 7.8% people says that they have problem in distribution network. Some people have query related to combo pack, more content, data analysis etc.
kindly enlist your query Percent Valid PRICING ISSUE 41.2 DISTRIBUTION NETWORK 7.8 CONTENT 5.9 DATA&VALUES 3.9 OTHERS 17.6 NO QUERY 21.6 combo pack 2.0 Total 100.0

23.
INTERPRETATION
In the above graph the data shows on the topic of liking the content of MINT 27.5% says that they are neither agree nor disagree. It might be because these are the customers who don’t ever read MINT. 25.5% people says that they doesn’t like the content of mint. According to 21.5% people they are agree on the liking of content of MINT. It means that lots of customer doesn’t have the idea about the content in MINT.
SATISFACTION LAVEL / i like the content of mint Percent Valid strongly disagree 5.9 Disagree 25.5 neither agree nor disagree 27.5 Agree 21.6 strongly agree 19.6 Total 100.0

24.
INTERPRETATION
According to 49.5% people they read business newspaper because they want to know about the stock market. Another 29.4% are strongly agree that they read business newspaper because of stock market. A huge no of reader read business newspaper because of stock market news and to get an idea about stock market
i read business newspaper to know about the stock market Percent Valid strongly disagree 2.0 Disagree 3.9 neither agree nor disagree 15.7 Agree 49.0 strongly agree 29.4 Total 100.0

25.
INTERPRETATION
39.2% are agreeing that they like to read about international business news. Another 43.1% are strongly agreed that they like international business news. It means behind the success of Mint the international business news by THE WALL STREET JOURNAL plays a vital role. More & more people like to read international news.
i like to read about international business news Percent Valid strongly disagree 2.0 Disagree 5.9 neither agree nor disagree 9.8 Agree 39.2 strongly agree 43.1 Total 100.0

26.
INTERPRETATION
43.1% people are strongly agreed that they read business newspaper because they want to know about investment policy. Another 39.2% are agreeing that they like to read about investment policies. It means business newspaper is an important source to gather information about investment policies so the people will get more return after investing.
I read business newspaper to know about the investment policy Percent Valid strongly disagree 3.9 Disagree 2.0 neither agree nor disagree 11.8 Agree 39.2 strongly agree 43.1 Total 100.0

27.
INTERPRETATION
88.3% people are agree or strongly agree that they read business newspaper because they get detailed information about upcoming brands. It means that people like to read about new products & brands so that they have an idea about upcoming products in future.
i read business newspaper because i get detailed information about upcoming brands Percent Valid strongly disagree 2.0 neither agree nor disagree 9.8 Agree 47.1 strongly agree 41.2 Total 100.0

28.
INTERPRETATION
According to above graph I can say that people get detailed information about industries and their current trend because 82.4% people says that they get detailed information about industries and their current trend. They like to read this section of business newspaper.
i get detailed information about different industries & their current trend. Percent Valid Disagree 3.9 neither agree nor disagree 13.7 Agree 35.3 strongly agree 47.1 Total 100.0

29.
INTERPRETATION
82.4% people are Agree and Strongly Agree that from business newspaper they get to know about the economic policies and their analysis by different government bodies. Economic policies and their analysis are the most important part of a newspaper.
i get to know about the economic policies & their analysis. Percent Valid Disagree 2.0 neither agree nor disagree 15.7 Agree 37.3 strongly agree 45.1 Total 100.0

30.
INTERPRETATION
People have lots of interest in reading about corporate strategies. Another reason is that all my respondents are corporate peoples.80.4% love to read about corporate strategies. They get an idea about different companies ‘strategies and adopt new things in their corporate houses if necessary.
I love to read about corporate strategies. Percent Valid strongly disagree 2.0 Disagree 2.0 neither agree nor disagree 15.7 Agree 39.2 strongly agree 41.2 Total 100.0

31.
INTERPRETATION
29.4% & 23.5% people are simultaneously agree and strongly agree that the size of mint is user friendly. But another 35.3% people don’t have an idea about the size of MINT so they can not respond in that.
The size of mint is user friendly. Percent Valid strongly disagree 3.9 Disagree 7.8 neither agree nor disagree 35.3 Agree 29.4 strongly agree 23.5 Total 100.0

32.
INTERPRETATION
Only 47% thought that the colour of mind is different from other business newspaper but 39.22% people are neither agree nor disagree that the colour of mint is different from other business newspapers. The colour of MINT is totally different from other business daily. The people who don’t have idea about colour of mint they don’t even seen mint newspaper.
the colour of mint is different from other business newspaper Percent Valid strongly disagree 3.9 Disagree 9.8 neither agree nor disagree 39.2 Agree 23.5 strongly agree 23.5 Total 100.0

33.
INTERPRETATION
64.7% of total respondent are eagerly wait for the supplement that comes with daily business newspaper. They always buy a business newspaper which supplements they prefer to read. They wait for the supplements on desired day and starting looking at supplements first before reading main newspaper. I eagerly wait for the supplements of business news paper Percent Valid strongly disagree 2.0 Disagree 13.7 neither agree nor disagree 19.6 Agree 47.1 strongly agree 17.6 Total 100.0

34.
INTERPRETATION
66.9% people thought that they like the editorial section of MINT. The editorial section of MINT is good and people likes to read the editorial section of MINT.
i like the editorial section of mint Percent Valid strongly disagree 3.9 Disagree 15.7 neither agree nor disagree 23.5 Agree 29.4 strongly agree 27.5 Total 100.0

35.
INTERPRETATION
84.3% people are agree and strongly agree that they like to read the regular column of MINT.
This result shows that the regular column of MINT is good and peoples like to read the regular column of MINT.
i like to read the regular column of newspaper. Percent Valid strongly disagree 2.0 neither agree nor disagree 13.7 Agree 51.0 strongly agree 33.3 Total 100.0

36.
INTERPRETATION
62.3% says that they enjoy getting yearly subscription at economical price. It means when they going to take any annual subscription of business daily they look for the price. If the price is low then there might be chances that they can switch from current newspaper to another newspaper.
i can enjoy getting yearly subscription at economical price Percent Valid strongly disagree 2.0 Disagree 7.8 neither agree nor disagree 27.5 Agree 39.2 strongly agree 23.5 Total 100.0

37.
INTERPRETATION
62.8% people like free gifts with annual subscription. That’s the reason why some companies can offer free gifts along with annual subscription e.g. We also offer TIE to the employees of NTPC in Noida sec-33(only for NTPC employee) along with the annual subscription of Rs. 699 & 899.
I enjoy getting free gifts along with annual subscription. Percent Valid strongly disagree 7.8 Disagree 5.9 neither agree nor disagree 23.5 Agree 37.3 strongly agree 25.5 Total 100.0

-
38.
INTERPRETATION
55% people like tour & travel supplement on weekends. It means people want something
refreshing at the end of week. That is why MINT has a supplement of Mint (LOUNGE).
23.5% people are not agree neither disagree on the supplements
at week end.
i like tour & travel supplements on weekend Percent Valid strongly disagree 9.8 Disagree 11.8 neither agree nor disagree 23.5 Agree 31.4 strongly agree 23.5 Total 100.0

39.
INTERPRETATION
75.5% people are like to read about the special editorial by critics on different social & political issues. It means if a newspaper have social and political news then people prefer to read that business newspaper.
i like to read special editorial by critics on different social & political issues. Percent Valid strongly disagree 2.0 Disagree 9.8 neither agree nor disagree 11.8 Agree 49.0 strongly agree 27.5 Total 100.0

40.
my paper gives me value for money. Percent Valid strongly disagree 3.9 Disagree 2.0 neither agree nor disagree 13.7 Agree 23.5 strongly agree 56.9 Total 100.0
INTERPRETATION
56.9% are strongly agree that their newspaper gives value for money. Another 23.5% are agree that
their newspaper gave value for money.13.7% are not cleared that their newspaper gave value for money or not. It means most of the customers are happy with their current newspaper which they subscribed.

FACTOR ANALYSIS
Factors influence buying behaviour of customer:
1.
INTERPRETATION:
The kmo & Bartlett’s test shows that the data used in the research is relevant or not. If the kaiser- Meyer-Olkin Measure of Sampling Adequacy result is less than .5 than the data is not reliable and adequate. But in this research the result is .742 which is near to 1 it means the data in the process gave accurate and reliable result about the factors that influence the buying behaviour of customer.
KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .742 Bartlett's Test of Sphericity Approx. Chi-Square 256.042 df 105 Sig. .000
2.
INTERPRETATION:
The result in communalities interprets the reliability of data and the adequacy of the data. In maximum question the communalities result is more than .6 which means the data used in questionnaire is reliable and adequate and should used for the further purpose about buying behavior of customer for newspaper.
Communalities Initial Extraction i read business newspaper to know about the stock market 1.000 .649 i like to read about international business news 1.000 .698 i read business newspaper to know about the investment policy 1.000 .805 i read business newspaper because i get detailed information about upcoming brands 1.000 .655 i get detailed information about different industries & their current trend. 1.000 .686

1.
3.
INTERPRETATION:
This table shows that 61% of the buying behaviour is explained by the factors extracted. Show the data was used for the development and increase of sales in the market by concluding the factors which influence the buying behaviour. i get to know about the economic policies & their analysis. 1.000 .788 i love to read about corporate strategies. 1.000 .698 i eagerly wait for the supplements of business news paper 1.000 .592 i like the editorial section of mint 1.000 .592 i like to read the regular column of newspaper. 1.000 .517 i can enjoy getting yearly subscription at economical price 1.000 .359 i enjoy getting free gifts along with annual subscription. 1.000 .744 i like tour & travel supplements on weekend 1.000 .445 i like to read special editorial by critics on different social & political issues. 1.000 .560 my paper gives me value for money. 1.000 .468 Extraction Method: Principal Component Analysis. Total Variance Explained Component Initial Eigen values Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative % 1 4.687 31.244 31.244 4.687 31.244 31.244 2.878 19.185 19.185 2 1.882 12.547 43.791 1.882 12.547 43.791 2.509 16.730 35.915 3 1.610 10.734 54.525 1.610 10.734 54.525 2.169 14.462 50.377 4 1.079 7.195 61.719 1.079 7.195 61.719 1.701 11.342 61.719 5 1.006 6.708 68.427 6 .850 5.667 74.094 7 .757 5.045 79.139 8 .675 4.502 83.641 9 .505 3.369 87.010 10 .445 2.967 89.976 11 .415 2.765 92.741 12 .370 2.465 95.206 13 .295 1.969 97.176 14 .231 1.541 98.717 15 .192 1.283 100.000 Extraction Method: Principal Component Analysis.

3.
INTERPRETATION:-
COMPONENTS
1. Specialty
2. Financial information
3. Corporate news
4. Policies information
.845
.827
.819
.820
.721
.765
.689
.626
.730
.528
.547
The Rotated Component Matrix shows the factor loadings for each variable. The 1st variable having good loading was called as speciality of newspaper. Speciality includes the special benefits of different newspaper e.g. annual subscription, supplement and economical price these things are different in different newspapers. 2nd component is about the financial information like the investment policies, stock market and business news of the newspaper. 3rd component is about the news of corporate companies and their strategies. 4th component is about the policy information about economy and analysis of them.
Rotated Component Matrixa Component 1 2 3 4 i enjoy getting free gifts along with annual subscription. .845 i eagerly wait for the supplements of business news paper .721 i like to read special editorial by critics on different social & political issues. .626 i can enjoy getting yearly subscription at economical price .547 i read business newspaper to know about the investment policy .827 i like to read about international business news .765 i read business newspaper to know about the stock market .730 i get detailed information about different industries & their current trend. .819 i love to read about corporate strategies. .689 i get to know about the economic policies & their analysis. .820 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations.

Buying behaviour of customer towards mint
1.
INTERPRETATION:-
The result of kmo & Bartlett’s test is .601 which is not excellent but good. Which means this data is good for conducting the research. The result is near to 1 which proofs that the data used in the process is relevant and adequate.
2.
INTERPRETATION:-
Only one factor was extracted in the above factor analysis. The loading of individual items was satisfactory because all the loadings are more than .5. This factor represents the items which influence the buying behaviour of customer of MINT.
3. Reliability:
INTERPRETATION:-
For the above conducted test the reliability of the test is satisfactory and gave a good result because cronbach’s Alpha is .608 which is near to 1. KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .601 Bartlett's Test of Sphericity Approx. Chi-Square 27.531 Df 6 Sig. .000 Component Matrix Component 1 the size of mint is user friendly. .825 i like the editorial section of mint .716 the colour of mint is different from other business newspaper .622 SATISFACTION LAVEL / i like the content of mint .551 Extraction Method: Principal Component Analysis. a. 1 components extracted. Case Processing Summary N % Cases Valid 51 100.0 Excluded 0 .0 Total 51 100.0 a. List wise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .608 4

CHAPTER-10
CONCLUSION

FINDINGS
• 70.6% people prefer to read economic times than other business newspaper.
• 56.86% of the people are satisfied with the current newspaper they read.
• 35.3% people like MINT because of its paper size.
• The supplements of MINT are fairly popular amongst the target audience which is good for the brand.
• 47.1% of the people are more focussed on the information about business article and it is analysed as first attribute while selecting any business newspaper in comparison to price and other attribute.
• During the research it was observed that News channels and Internet media had adversely affected the reading pattern of the readers up to a considerable extent.
• 75.5% of the people want sports and political news from the business daily.
• During the research it was found that most of the people want to change the traditional yellow colour pages of business daily as 47% people agrees that the colour of Mint is different from other newspaper.
• It was found during research that most of people subscribe newspaper through their Local Vendors, to whom they can trust easily.
• Large percentage of people were not ready to switch over to other business daily. As 80% people thought that only their newspaper can give them a maximum satisfaction or they like the content of the newspaper they currently subscribe to.
• Service problem is the main problem with newspaper, because in my survey I personally met so many people who were facing the problem of not getting newspaper regularly.

• The font size of stock market related news is very small which
creates a negative perception for the readers of MINT.
• During research, most of the people complained that mint provides improper list of companies from BSE OR NSE.
 After making sales it was found that company took lots of time to start subscription. It will take almost 1 month to start a copy to the customer after booking date of subscription.
 People also prefer Economic Times and other business newspapers because the price of Mint is higher than others. 41.2% people have query related to price of MINT.
 The partnership with The Wall Street Journal for international business is the strongest part of MINT.

CHAPTER-11
RECOMMANDATIONS

1. The price of MINT is higher than other business daily. So reduce
some price or offer some gifts for the customers, because the research shows that 47.1% people have query about price as they thought that price of MINT is high as compared to the market leader ‘economic times’.
2. During the period of research it was found that MINT positioned itself as a casual business newspaper and trying to sale that newspaper in corporate houses whereas most of the corporate prefer reading hardcore business newspaper. So, MINT should try to sell the newspaper to the casual readers like students, management graduates and other professionals who would not prefer to read hardcore business news.
3. Focus more on the content and articles rather than on the paper & print quality of MINT because many customers have complained about the content of newspaper. Even some vendors also told us to improve the content of MINT.
4. Number of centers should be increased from where the newspaper is available because availability of MINT on street shops is very less.
5. The corporate awareness and brand promotion is very low about the MINT because 76.4% people have never subscribed to MINT. So, company should have to focus on it.
6. Company should grab some creative advertisement for its newspaper so that the customer could easily connect with the brand identity, as 45.1% people have never read MINT.
7. MINT should clear its perception and USP towards its readers so that the proper positioning of the business newspaper can be done.
8. Provide small vouchers package at the time of Diwali or any other festivals.
9. Service check calls at regular intervals.
10. In order to develop the touch points with its readers and create a brand association, MINT should participate & sponsor corporate events.
11. Made collaboration with the B-schools and provide daily copies to the students at their door steps.

12. MINT should increase number of supplements on upcoming brands
and corporate strategies.
13. Mint Business Daily Newspaper must promote its offering during Business functions, National Conferences, Trade Fair, Business School Events, Induction Program, and MBA coaching centers to achieve the target as early as possible in their life stage.
14. A section regarding mutual funds must be introduced in The Smart Investor Supplement for readers so that they must have an idea about the Mutual Funds.
15. Mint Business Daily Newspaper must start the Sunday Edition with a price slightly lower than its competitors.

CHAPTER-12
LIMITATIONS
• The analysis is based on the survey of 51 respondents which is very less than its target population. So it can’t give me the accurate information.
• As far as survey part is concerned, while collecting primary data through questionnaire some respondents were not able to give right answer of some questions. While some have given irrelevant answers.
• Survey is based on NOIDA region. So different geographical areas were not covered in survey.
• The project was required complete within a certain time period and this was another constraint for study.

CHAPTER-13
BIBILIOGRAPHY

REFERENCES:-
 Publish material of the firm & magazines.
 Company’s Presentation
 Project reports
WEB REFERENCES:-
 www.livemint.com
 http://www.htmedia.in/Section.aspx?Page=Page-HTMedia-AboutUs
 www.tribuneindia.com
 www.allindianewspaper.com
 www.economictimes.com
 http://www.mbaskool.com/brandguide/media-and-entertainment/2307-hindustantimes.html
 http://www.htmedia.in/Vision.aspx?Page=Page-HTMedia-Vision
 http://www.htmedia.in/History.aspx?Page=Page-HTMedia-History
 Info@BestMediaInfo.com
 http://www.htmedia.in/investorrelations.aspx?Page=Page-HTMedia-Investor

APPENDIX

Project report on HT Media Ltd. (MINT)

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