These are the slides for a talk I'm preparing that is intended to introduce software developers to UX design tools so that they can better understand how their designers collect and use qualitative data and so they can participate more fully in the UX design process.

1. we’re all designers
paul klipp
kanbanery.com

2. The year is 2008
an exciting startup launches
Suddenly, it’s possible to use a mobile phone to:
• “check in” at a bar, pub, restaurant
• let your friends know where you are
• find great new places based on friends’ recommendations
• find tips left by others like the best dessert or the wifi password

6. this slide intentionally left blank

9. This slide
intentionally left
with a guinea pig

10. A/B testing is terrific for choosing between
simple options
Sorry, Lucek :(

11. Version B consistently beats the control
by almost 4%

12. “If you cannot
measure it, when you
cannot express it in
numbers, your
knowledge is of a
meagre and
unsatisfactory kind.”
-Lord Kelvin

13. and again with the guinea pig

14. Kodak invented the first
digital camera in 1972
They knew a revolution was coming

15. But, they assumed the purpose of the camera was to put pictures on the wall
Thank you to Tricia Wang for this story

18. design-led
research-led
expert
mindset
participatory
mindset

19. validate $$$
discover $
us them

20. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas

21. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing

23. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
Traffic
Analysis

26. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
Traffic
Analysis
User
Surveys

27. CC BY 2.0 Rosenfeld Media
In person
Remote

28. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
Eye
Tracking
Usability
Testing
Traffic
Analysis
User
Surveys

29. CC BY 2.0 Rosenfeld Media
card sorting

30. CC BY 2.0 Rosenfeld Media

31. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
A/B
Testing
Eye
Tracking
Usability
Testing
Traffic
Analysis
User
Surveys

32. paper
digital

33. validate $$$
discover $
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tools for finding ideas
tools for improving ideas
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Card
Sorting
A/B
Testing
Prototypes
Eye
Tracking
Usability
Testing
Traffic
Analysis
User
Surveys

35. CC BY 2.0 Rosenfeld Media

36. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
A/B
Testing
Prototypes
Eye
Tracking
Usability
Testing
Client
Interviews
Traffic
Analysis
User
Surveys

37. https://www.flickr.com/photos/cannedtuna (CC BY-NC-ND 2.0)

38. I’m 57 years
old and I’m
Director
Comercial for
a big company
in Colombia
26 year old marketing project
manager in the high tech industry
I am a Senior
Component
Engineer who likes
to stay fit.
49 year old CEO
of a Financial
Securities Firm
I
am
26,
I
am
French,
lives
in
Germany,
I
am
a
Ruby
Developer I'm 25 year old UX Designer who
likes reading and watching movies.
56 Owner of a
big dental
practice
Director of Finance
into Crossfit
28 year old beautiful,
African, God-fearing girl
I am a
photography and
music lover
I not write
english very
good
Male, white, 39, fat,
balding, wearing a big
bang theory tshirt.

39. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
A/B
Testing
Prototypes
Eye
Tracking
Usability
Testing
Personas
Client
Interviews
Traffic
Analysis
User
Surveys

41. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
A/B
Testing
Prototypes
Eye
Tracking
Usability
Testing
Personas
Competitor
Analysis
Client
Interviews
Traffic
Analysis
User
Surveys

42. because context matters
go to them

43. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
A/B
Testing
Ethnographic
Interviews
Prototypes
Eye
Tracking
Usability
Testing
Personas
Competitor
Analysis
Client
Interviews
Traffic
Analysis
User
Surveys

44. https://www.flickr.com/photos/ant_3000/ (CC BY-NC-ND 2.0)

45. validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
A/B
Testing
Ethnographic
Interviews
Prototypes
Eye
Tracking
Usability
Testing
Personas
Behavior
Logging
“diary
study"
Competitor
Analysis
Client
Interviews
Traffic
Analysis
User
Surveys

46. please look at me when I’m talking to you

48. where ideas come fromHiPPO - Highest Paid Person in the Office

53. www.flickr.com/photos/vegaseddie (CC BY 2.0)

54. just because cats get too much attention already
www.flickr.com/photos/giuvanpelt (CC BY-NC-ND 2.0)