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UX-UIBuilding a desirable cloud application April ’12 - A presentation at Microsoft Greece

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who is talking

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Panos KontopoulosGM & Partner at WEDIAwww.mentalblock.grwww.wedia.gr@pkontopoulos

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Software Engineering loverBusiness and MarketingSingular - ERP ArchitectIntarget - Internet 1.0 agencyMicrosoft - Services and WebStrategyWedia - Complex, Popular, HandCrafted web sites

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unique users per 2.400.000 month50.000.000 pageviews per month 6.500 hits/sec 220.000 articles in 3 years 1.350.000 comments

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share some thoughtsa new generation ofapplicationson the cloudweb baseddevice agnostic

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share some thoughtswhy there’s more thanfeatureswhy design matterswhy user experiencematters

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share some thoughtsabout your competition

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unless everybody in theroomis building a GreekAccounting softwareapplication(limited to Greek TaxSystem)

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your competitionis world wide

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wait, there is ROI

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but first things, first

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have you realized ?

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all you have is your web site a landing page

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ooops, I just forgotyou have also a coming soon page

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so let’s get back to your landing page

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don’t forget the features page

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and the pricing page

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don’t forget the reminders

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and your customer feedback

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getting inside your application

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megamenus

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facetednavigati on

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blank slate

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the queen of all, the web form

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speaking of tools and processes

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meet the personas

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travel through user journeys

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Goal: To buy the items in my basket! Basket! New or existing! Delivery details! Payment! Confirmation! New customer! List of selected Select Add product Enter name and Enter credit items and checkout Enter address ! Confirm! to basket ! email address ! card details! quantities ! option! Existing customer! Edit basket ! Select save Login! name and address! Add new name and address ! Notes! Several existing customers find it easier to checkout as a new customer as they don’t remember their username and password and find managing address fiddly. We should aim to make this much simply with the next release and enhance the process for repeat customers.!

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and of course wireframe until you agree on what will be designed

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speaking of mobile devices

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say hello to responsive design

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food for thought

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THANK YOU! panos@wedia.gr @pkontopoulos