Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
8. STAND OUT.
It’s amazing how these two simple words produce serious results for our clients.
Every day we challenge ourselves as an agency, as teams, as individuals, to be
enemies of the ordinary and adversaries of the usual. The outcome is a dynamic
culture fueled by doing what is right rather than by doing what is easy.
When you work with Colle+McVoy, you get unharnessed enthusiasm for your
business, a refreshingly honest opinion and ideas that flat-out work harder.
Because we’ve found that when the work stands out, the results do, too.
9. FI V E Y EAR S OF CONS EC UTIV E GROWTH
$198
$175 million
$165 million
million
$150
million
$130
million
42%
40%
30%
16%
24%
2006 2007 2008 2009 2010
Capitalized Billings Interactive Work Product
10.
11. • Primary Research (qualitative and • Customer Segmentation/
quantitative methods) Targeting
STRATEGY • Secondary Research (Forrester, • Brand
Simmons, PSFK, eMarketer, etc.) • Interactive/Social Media/Mobile
• Consumer Insights • Marketing Innovation
RT
ADVE ISING • Print • Nontraditional
ADVERTISING • Radio • OOH
• Broadcast • Retail (POP/POS)
DE
• Brand Identity • Package Design
PR
DESIGN • Brand Visual Design Standards • Corporate Communications
SIGN
• Logo Creation/Evolution • Collateral
STRATEGY
• Planning + strategy • Search engine optimization
• User experience design • Design + copywriting
INTERACTIVE • Information architecture • Front + back end development
VE
• Content strategy • Analytics (web, social, media)
ED
TI
M
IA R AC • Creative Tactics • Connection Planning
I NTE MEDIA • Media Planning • SEM
• Negotiation/Buying • Audit/Analytics
• Media Relations • Influencer Strategy
• Earned Media • Media Training
PUBLIC RELATIONS • Blogger Outreach • Social Media
• Crisis Management
12. CREATING BELIEF
PRACTICES
FOOD + NUTRITION
WELLNESS
AGRIBUSINESS
BELIEF-BUILDING TOOLS
MEDIA RELATIONS
SOCIAL MEDIA
CAUSE MARKETING
CRISIS MANAGEMENT
17. in●ter●ac●tive
(Of a computer or other electronic
device) allowing a two-way flow of
information between it and a user,
responding to the user’s input.