How We Listen to Music - SXSW 2015

1. How we listen to music Paul Lamere SXSW March 17, 2015 #HowListen

2. The Awesome Chart Explorer

3. Charts move into the digital age #HowListen

4. Some cautionary words

5. TheWho #HowListen TheWhat TheWhen TheWhere TheHow TheWhy

7. What do we know about the user? Age Gender Country All user data anonymized

8. Spotify gender demographics Female 46% Male 54%

9. Spotify age demographics Percentage 0 10 20 30 40 Age range 0-12 13-17 18-24 25-34 35-44 45-54 55+

10. Demographic charts What are the kids listening to these days? #HowListen

11. 1. Hate Bein' Sober - Chief Keef 2. Marijuana - Kid Cudi 3. Buried Alive - Logic 4. Prayer Of The Refugee - Rise Against 5. Opposite Of Adults - Chiddy Bang Distinctive tracks for an 18 year old US male

12. 1. Ride - SoMo 2. Young Blood - Bea Miller 3. How To Be A Heartbreaker - Marina and The Diamonds 4. Voodoo Doll - 5 Seconds Of Summer 5. House Party - Sam Hunt Distinctive tracks for an 18 year old US female

13. 1. L.A.LOVE (la la) - Fergie 2. I Loved You - Blonde 3. Changing - Sigma 4. Let Her Go - Passenger 5. Promesses - Tchami Distinctive tracks for an 18 year old UK female

14. 1. Bad Moon Rising - Creedence Clearwater Revival 2. Gimme Shelter - The Rolling Stones 3. Into The Mystic - Van Morrison 4. Fire And Rain - James Taylor Distinctive tracks for a 55 year old US male

15. How much music do we listen to? How many artists and songs do we really listen to in a year? #HowListen

16. What was on your iPod? 2006 study Songs on your iPod 3,542 Active songs in your iPod 1,274 Never played 64% 2011 study Songs on your iPod 5,409 Active songs in your iPod 1,214 Never played 78% iTunes Registry Music WithMe

17. One Year on Spotify - 55 year-old male track listening 1309 unique tracks listened to in a year 155 tracks in heavy rotation in a year

18. One Year on Spotify - 55 year-old male artist listening 363 artists listened to in a year 53 artists in rotation in a year

19. One Year on Spotify - 12-17 year-old female artist listening 390 artists listened to in a year 69 artists in rotation in a year

20. What is in your Spotify? 55+ year old males Tracks in heavy rotation 155 Unique tracks played 1,309 Average plays per year 3,054 Artists in heavy rotation 53 Unique artists played 362 12-17 year old females Tracks in heavy rotation 240 Unique tracks played 1,251 Average plays per year 4,823 Artists in heavy rotation 69 Unique artists played 390

21. 1. Led Zeppelin 2. Miles Davis 3. Bob Dylan 4. Bruce Springsteen 5. Eric Clapton First artist listened to by a 55 year-old male

22. 1. One Direction 2. Beyoncé 3. Miley Cyrus 4. A Great Big World 5. Katy Perry First artist listened to by a 12-17 year-old female

24. What do you play when you play a track? The Track The Album The Artists The Artists The Artists The Artists The Artists The Genres The Context search playlist radio

25. 1. He's A Tramp - Peggy Lee 2. The Siamese Cat Song - Si and Am 3. I Wan'na Be Like You - Louis Prima 4. Singin' In The Rain- Gene Kelly 5. When You Wish Upon A Star - Louis Armstrong Distinctive jazz tracks for a 12-17 year old female

27. Growth Charts What’s climbing, what’s falling? #HowListen

28. Listener growth Carly Rae Jepsen Selena Gomez Kanye West Major Lazer

29. Demographic charts for specific time of day How does our listening change over the course of a day? #HowListen

30. 1. Pink Moon- Nick Drake 2. Wild World - Cat Stevens 3. Shine - Benjamin Francis Leftwich 4. Banner (Acoustic) - LIGHTS 5. You've Got A Friend - James Taylor Distinctive morning tracks for a 55+ year old female

31. 1. Healing Sleep Music - Deep Sleep 2. Sleep Music - Binaural Beats Brainwave Entrainmen 3. Secret Zen - Classical Piano Music for Zen Meditation 4. 2/1 - 2004 Digital Remaster Brian Eno 5. Nocturne Best Studying Music- Calming Baby Sleep Music Club Distinctive late night tracks for a 55+ year old female

32. Exploring the rhythms of a city with music these little town blues #HowListen

33. One week of listening in NewYork City

34. One day of listening in NewYork City

35. One day of listening in NewYork City

36. One day of listening in London

37. Quiz: What day is this?

38. Spotify Listening on NewYear’s Eve in NewYork City

39. 1. Uptown Funk - Mark Ronson 2. Auld Lang Syne - Susan Boyle 3. I Don't Fuck With You - Big Sean 4. Theme from New York, New York - Frank Sinatra 5. Auld Lang Syne - Mariah Carey Top tracks played first in 2015

40. NewYear’s Eve Listening in five cities

41. NewYear’s Eve Listening in five cities

42. Superbowl Sunday Listening - February 2015

43. Music Analytics for Science Comet 67P/Churymov-Gerasimenko #HowListen

44. Strange spikes detected “Don’t want to miss a thing” -Aerosmith Robotic lander Philae touched down on Comet 67P “Close Shave” with Asteroid 2012 DA1 ‘Potentially Hazardous Asteroid’ EM26 approaches Rosetta spacecraft orbits Coment 67P September Pi Orionids Philae landing site selected

45. This was the headline … https://insights.spotify.com/us/2014/11/21/aerosmith-rosetta-comet/

46. But maybe the headline should have been … https://insights.spotify.com/us/2014/11/21/aerosmith-rosetta-comet/

48. The sounds of the city Distinctive listening by City #HowListen

49. The Sound of New Orleans • Cassanova-RebirthBrassBand • AllOnAMardiGrasDay-TheWildMagnolias • MardiGrasInNewOrleans-ProfessorLonghair • IFeelLikeFunkin'ItUp-ExtendedMix-RebirthBrassBand

50. The Sound of Nashville • CoverMeUp-JasonIsbell • SheLitAFire-LordHuron • TurtlesAlltheWayDown-SturgillSimpson • Sedona-Houndmouth

51. The Sound of Laredo • SomeoneElseCallingYouBaby-LukeBryan • TeLlevare-Siggno • ¿PorQuéMeHacesLlorar?-JuanGabriel • Aire-Intocable

52. Musical imports and exports •Drake •SamSmith •alt-j •Sia

53. Musical imports and exports • OfMonstersandMen • ÓlafurArnalds • SigurRós • Björk

54. Top Icelandic artist local favorites • BubbiMorthens • Hjálmar • Valdimar • GusGus

56. How we listen in different contexts Your favorite coffeehouse #HowListen

57. One week of listening in NewYork CIty

58. US Weekly listening

59. Normalized US Coffee Listening

60. Normalized US Exercise Listening

61. Normalized US Party Listening

62. Finding artists with passionate fans Using replays, tracks in rotation and plays per fan #HowListen

63. Replays vs. the Age of the track - top 1,000 most popular songs Let it Go Intro - the XX Are You With Me River Flows In You All Day

64. 1. Box Fan Sound 2. White Noise 3. Waterfall 4. Brown Noise 5. Pouring Rain Most replayed deep tracks

65. Average artist tracks per fan Grateful Dead Glee Cast Banda Sinaloense Pierce the Veil

66. Artist passion by plays per fan Grateful Dead Glee Cast Banda Sinaloense Pierce the Veil

67. Finding song hot spots based upon listening behavior Some experimental work #HowListen

68. Most ‘interesting’ bit at 3:29 to 3:45 Finding the hot spots in “In the air tonight”

69. Song cool spot: The psychedelic interlude Song hot spot: The Guitar solo Finding the hot spots in “Whole Lotta Love”

70. Hot spot: Synth Chorus Cool spot: After the drop Last Hot Spot: “And it’s over” Finding the hot spots in “Raise your weapon”

72. Top playlist names on Spotify Rap Country House Rock Music Chill Party Workout Gym Roadtrip Context is the new genre 17 of the top 100 playlist names are genre related 41 of the top 100 playlist names are context related

73. Top context-related playlists Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

74. Training and workout Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

75. Mood Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

76. Travel Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

77. Romance Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

78. Time Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

79. Focus Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

80. Socializing Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossﬁt Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Ofﬁce Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning

81. Let’s ﬁnd music for a particular context by mining tracks from the 1.5 billion existing playlists “Create a playlist of mainstream tracks good for running for an 55 year-old male” Context is important, but … Context is hard!

82. The Playlist Miner Query: Distinctive mainstream running songs for 55+ year-old male tuesday run fast run running songs for my run running tunes morning run running 1.5 Billion Playlists 10,000 running playlists “running”

83. The Playlist Miner Query: Distinctive mainstream running songs for 55+ year-old male ay run fast run running songs for my run running tunes morning run running running playlists aggregate tracks 100,000 ranked running songs 1. R 2. B 3. G 4. E 5. I Filter tracks by demographics, popularity, etc.

84. The Playlist Miner Query: Distinctive mainstream running songs for 55+ year-old male 1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti 4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls Filter tracks by demographics, popularity, etc.

85. 1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti 4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls Top 55+ year-old male Running tracks Two old ladies are lying in a bed - Army Rangers Hyper-distinctive 55+ male running track:

86. Top 18-24 year-old female Running tracks 1. Runaway Baby - Bruno Mars 2. I Just Wanna Run - The Downtown Fiction 3. Stronger - Kelly Clarkson 4. Fighter - Christina Aguilera 5. Every chance we get we run - David Guetta

87. 1. On the Road Again - Willie Nelson 2. Running On Empty - Jackson Browne 3. Radar Love - Golden Earring 4. On the Road Again - Canned Heat 5. Ventura Highway - America Top 55+ year-old male Roadtrip tracks

88. 1. All Summer Long - Kid Rock 2. Beautiful Life - Union J 3. Superbad - Jesse McCarthy 4. Ride - JTR 5. Rockstar - A Great Big World Top 18-24 year-old female Roadtrip tracks

89. 1. Love Me - The Little Willies 2. Let’s Get it On - Marvin Gaye 3. A Whiter Shade of Pale - Procol Harum 4. Nobody Does it Better - Carly Simon 5. You’ll Never Find Another Love Like Mine - Lou Rawls Top 55+ year-old male Sexy Time tracks

90. 1. Love Faces - Trey Songz 2. Take You Down - Chris Brown 3. Dive In - Trey Songz 4. Birthday Sex - Jeremih 5. Kisses Down Low - Kelly Rowland Top 18-24 year-old female Sexy Time tracks

91. 1. Cry Like a Baby - The Box Tops 2. The Heart of the Matter - Don Henley 3. Crying in the Rain - The Everly Brothers 4. Crying - Roy Orbison 5. Always on my Mind - Willie Nelson Top 55+ year-old male Break Up tracks

92. 1. F*ck It (I Don’t Want You Back) - Eamon 2. Too Little, Too Late - JoJo 3. Potential BreakUp Song - Aly & AJ 4. Since U Been Gone - Kelly Clarkson 5. Leave (Get Out) - JoJo Top 18-24 year-old female Break Up tracks

93. Making charts personal Your year in music #HowListen

95. How we listen to music Paul Lamere @plamere #HowListen http://spoti.fi/HowListen Resources: