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Data Collection
Methods
ACTIVITY #3
“What thoughts are running in your mind about the
following words?”
telescope camera
cell phone
magnifying glass microscope
window glass
sun glass
reading glass
DATA COLLECTION METHODS
• OBSERVATION
• INTERVIEW
• QUESTIONNAIRE
OBSERVATION
• a technique of gathering
data whereby you
personally watch, interact,
or communicate with the
subjects of your research.
• Considered as the foundation
of all research methods
• Is the central method in
qualitative types of research
(Letherby 2013;Snort 2013)
TYPES of
OBSERVATION
Participant Observation
• the observer takes part
in the activities of the
individual or group
being observed.
• Use the diary method or logbook in
recording findings
descriptive observation-initial part of
the record that describes people,
places, events, conversation, and other
things involved in the activity or object
focused on by the research
Narrative account- second part of the
diary that gives your interpretations
or reflections about everything you
observed
Non-participation or
Structured Observation
• completely detaches you from
the target of your observation.
• you just watch and listen to
them do their own thing,
without you participating in any
activities
• recordings happen through the
use of a checklist or observation
schedule
Methods of Observation
• Direct Observation
• Indirect Observation
DIRECT OBSERVATION
• allow you to see or
listen to everything that
happens in the area of
observation
INDIRECT OBSERVATION
• also called behaviour
archaeology
• you observe traces of past
events to get information or
a measure of behaviour, trait,
or quality of your subject
Methods of Indirect Observation
Continuous Monitoring or CM
• you observe to evaluate the way
people deal with one another.
• this is the main data gathering
technique used in behavioural
psychology
Spot Sampling
• focus on researching the extent of
childrens nervous habits as they would
go through their personality
development
• also called scan sampling or time
sampling
• comes in two types: time allocation
(TA) and experience sampling
TA
• what goes into the record are the
best activities of people you
observed in undetermined places
and time.
Experience Sampling
• lets you record people’s responses
anytime of the day or week to
question their present activities,
companions, feelings and so on.
ADVANTAGES
1. It uses simple data collection
technique and data recording method.
2. It is inclined to realizing its objectives
because it depends on watching and
listening to the subjects.
3. It offers fresh and firsthand
knowledge.
4. It is quite valuable in research studies
about organizations that consider you
a part of such entity.
DISADVANTAGES
1. It requires a long time for
planning.
2. Engrossed in participating
in the subject’s activities.
3. It is prone to your hearing
derogatory statements
from some people I the
group.
QUIZ
Identify what is being asked in each
statement.
1. This is the main data gathering technique
used in behavioural psychology.
2. The observer takes part in the activities of
the individual or group being observed.
3. A technique of gathering data whereby you
personally watch, interact, or communicate
with the subjects of your research.
4. Allows you to see or listen to everything
that happens in the area of observation.
5. It let you observe to evaluate the way
people deal with one another.
Interview
ACTIVITY 4
Which of these two have you already
experienced, interviewing people or being
interviewed by people? Describe this
experience.Conduct an interview for the
following situation:
1. Filipino cultural practices that reflect
Spanish influence on Filipinos’ lifestyle?
2. Problems in the environment that need
immediate solutions.
3. Study habits of the honor students in ABM
strand
INTERVIEW• data gathering technique that makes you
verbally ask the subjects or respondents
questions to give answers to what your
research study is trying to look for.
• Aims at knowing what the respondents think
and feel about the topic of your research
• Has two types:Traditional and Modern Type
of interview
• It is a conversation with a purpose that gives
direction to the question-answer activity
between the interviewer and the
interviewee(Babbie 2014,137; Rubin 2011)
Types of Interview
Structured Interview
• requires the use of an
interview schedule or a list of
questions answerable with one
and only item from a set of
alternative responses.
Unstructured Interview
• The respondents answer
the questions based on
what they personally think
and feel about it.
Semi-Structured Interview
• The characteristics of the first two
types are found in the third type of
interview
• Here you prepare a schedule or a list
of questions that is accompanied by
a list of expressions from where the
respondents can pick out the correct
answer
• A flexible and an organized type of
interview
Approaches
Individual Interview
• only one respondent is
interviewed
Group Interview
• you ask question to a
group of people at the
same time
• also called focus group
interview
Mediated Interview
• takes place through electronic
communication devices such as
telephones, mobile phones, email, etc.
a. Synchronous- if you talk with the
subjects through the telephone,
mobile phone, or online chat and
also find time to see each other
b. Asynchronous- if only two persons
are interviewed at a different time
through the internet, email,
facebook, twitter, and other social
network media
Steps in Conducting
an Interview
1. Getting to Know each Other
2. Having an Idea of the Research
3. Starting the Interview
4. Conducting The Interview
Proper
5. Putting an End to the
Interview
6. Pondering Over Interview
Afterthoughts
QUIZ
Identify what is being asked in each
statement.
1. This approach is also called focus group
interview.
2. Aims at knowing what the respondents
think and feel about the topic of your
research.
3. It is a type of mediated interview that
only two persons are interviewed at a
different time through the internet, email,
facebook, twitter, and other social network
media.
4. A flexible and an organized type of
interview.
5. in this approach only one respondent is
interviewed.
QUESTIONNAIRE
ACTIVITY 5
Give a brief response to the following
questions.
1. Why did you choose ABM Strand
as a strand in Senior High School?
2. How does your family affects your
decision in choosing your strand?
3. What are the factors you consider
in choosing your strand?
4. How do you see your future?
QUESTIONNAIRE
• a paper containing a list of
questions including the specific
place and space in the paper
where you write the answers to
the questions.
• elicits factual or opinionated
answers from respondent’s
through his/her acts of checking
one chosen answer from several
options or of writing on a line
provided for any opinionated
answer.(Babbie 2013)
Purposes of a Questionnaire
1. To discover people’s thoughts
and feelings about the topic of
the research
2. To assist you in conducting an
effective face-to-face interview
with your respondents
3. To help you plan how to
obtain and record the answers
to your questions
4. To make the analysis,
recording, and coding of data
easier and faster
Types of Questionnaire
1. Postal Questionnaire
• goes to the respondents
through postal service or
electronic mail
2. Self-administered
Questionnaire
• makes you act as the
interviewer and the
interviewee at the same time
Advantages
1. It is cheap.
2. It entails an easy distribution to
respondents.
3. It offers more opportunity for the
respondents to ponder on their
responses.
4. It enables easy comparison of
answers because of uniformity
among questions.
5. It has the capacity to elicit
spontaneous or genuine answers
from the respondents.
Disadvantages
1. There is a possibility that some questions
you distributed do not gp back to you,
that would prevent you from getting the
desired rate of response.
2. Confusing and uninteresting questions to
respondents fail to elicit the desired
responses.
3. Hard to obtain unbiased results to
represent the characteristics of the
target population.
4. It prevents you from being with the
respondents physically to help them
unlock some difficulties in their
understanding of the questions.
QUIZ
TRUE or FALSE
1. Using questionnaire offers more opportunity
for the respondents to ponder on their
responses.
2. Questionnaire is a paper containing a list of
questions including the specific place and
space in the paper where you write the
answers to the questions.
3. Postal questionnaire makes you act as the
interviewer and the interviewee at the same
time.
4. Questionnaire elicits factual or opinionated
answers from respondents through his/her
acts of checking one chosen answer from
several options or of writing on a line
provided for any opinionated answer.
5. Self-administered Questionnaire
goes to the respondents through postal service
or electronic mail

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12 data-collection-methods

  • 2. ACTIVITY #3 “What thoughts are running in your mind about the following words?” telescope camera cell phone magnifying glass microscope window glass sun glass reading glass
  • 3. DATA COLLECTION METHODS • OBSERVATION • INTERVIEW • QUESTIONNAIRE
  • 4. OBSERVATION • a technique of gathering data whereby you personally watch, interact, or communicate with the subjects of your research.
  • 5. • Considered as the foundation of all research methods • Is the central method in qualitative types of research (Letherby 2013;Snort 2013)
  • 7. Participant Observation • the observer takes part in the activities of the individual or group being observed.
  • 8. • Use the diary method or logbook in recording findings descriptive observation-initial part of the record that describes people, places, events, conversation, and other things involved in the activity or object focused on by the research Narrative account- second part of the diary that gives your interpretations or reflections about everything you observed
  • 9. Non-participation or Structured Observation • completely detaches you from the target of your observation. • you just watch and listen to them do their own thing, without you participating in any activities • recordings happen through the use of a checklist or observation schedule
  • 10. Methods of Observation • Direct Observation • Indirect Observation
  • 11. DIRECT OBSERVATION • allow you to see or listen to everything that happens in the area of observation
  • 12. INDIRECT OBSERVATION • also called behaviour archaeology • you observe traces of past events to get information or a measure of behaviour, trait, or quality of your subject
  • 13. Methods of Indirect Observation Continuous Monitoring or CM • you observe to evaluate the way people deal with one another. • this is the main data gathering technique used in behavioural psychology
  • 14. Spot Sampling • focus on researching the extent of childrens nervous habits as they would go through their personality development • also called scan sampling or time sampling • comes in two types: time allocation (TA) and experience sampling
  • 15. TA • what goes into the record are the best activities of people you observed in undetermined places and time. Experience Sampling • lets you record people’s responses anytime of the day or week to question their present activities, companions, feelings and so on.
  • 16. ADVANTAGES 1. It uses simple data collection technique and data recording method. 2. It is inclined to realizing its objectives because it depends on watching and listening to the subjects. 3. It offers fresh and firsthand knowledge. 4. It is quite valuable in research studies about organizations that consider you a part of such entity.
  • 17. DISADVANTAGES 1. It requires a long time for planning. 2. Engrossed in participating in the subject’s activities. 3. It is prone to your hearing derogatory statements from some people I the group.
  • 18. QUIZ Identify what is being asked in each statement. 1. This is the main data gathering technique used in behavioural psychology. 2. The observer takes part in the activities of the individual or group being observed. 3. A technique of gathering data whereby you personally watch, interact, or communicate with the subjects of your research. 4. Allows you to see or listen to everything that happens in the area of observation. 5. It let you observe to evaluate the way people deal with one another.
  • 20. ACTIVITY 4 Which of these two have you already experienced, interviewing people or being interviewed by people? Describe this experience.Conduct an interview for the following situation: 1. Filipino cultural practices that reflect Spanish influence on Filipinos’ lifestyle? 2. Problems in the environment that need immediate solutions. 3. Study habits of the honor students in ABM strand
  • 21. INTERVIEW• data gathering technique that makes you verbally ask the subjects or respondents questions to give answers to what your research study is trying to look for. • Aims at knowing what the respondents think and feel about the topic of your research • Has two types:Traditional and Modern Type of interview • It is a conversation with a purpose that gives direction to the question-answer activity between the interviewer and the interviewee(Babbie 2014,137; Rubin 2011)
  • 23. Structured Interview • requires the use of an interview schedule or a list of questions answerable with one and only item from a set of alternative responses.
  • 24. Unstructured Interview • The respondents answer the questions based on what they personally think and feel about it.
  • 25. Semi-Structured Interview • The characteristics of the first two types are found in the third type of interview • Here you prepare a schedule or a list of questions that is accompanied by a list of expressions from where the respondents can pick out the correct answer • A flexible and an organized type of interview
  • 27. Individual Interview • only one respondent is interviewed
  • 28. Group Interview • you ask question to a group of people at the same time • also called focus group interview
  • 29. Mediated Interview • takes place through electronic communication devices such as telephones, mobile phones, email, etc. a. Synchronous- if you talk with the subjects through the telephone, mobile phone, or online chat and also find time to see each other b. Asynchronous- if only two persons are interviewed at a different time through the internet, email, facebook, twitter, and other social network media
  • 31. 1. Getting to Know each Other 2. Having an Idea of the Research 3. Starting the Interview 4. Conducting The Interview Proper 5. Putting an End to the Interview 6. Pondering Over Interview Afterthoughts
  • 32. QUIZ Identify what is being asked in each statement. 1. This approach is also called focus group interview. 2. Aims at knowing what the respondents think and feel about the topic of your research. 3. It is a type of mediated interview that only two persons are interviewed at a different time through the internet, email, facebook, twitter, and other social network media. 4. A flexible and an organized type of interview. 5. in this approach only one respondent is interviewed.
  • 34. ACTIVITY 5 Give a brief response to the following questions. 1. Why did you choose ABM Strand as a strand in Senior High School? 2. How does your family affects your decision in choosing your strand? 3. What are the factors you consider in choosing your strand? 4. How do you see your future?
  • 35. QUESTIONNAIRE • a paper containing a list of questions including the specific place and space in the paper where you write the answers to the questions. • elicits factual or opinionated answers from respondent’s through his/her acts of checking one chosen answer from several options or of writing on a line provided for any opinionated answer.(Babbie 2013)
  • 36. Purposes of a Questionnaire
  • 37. 1. To discover people’s thoughts and feelings about the topic of the research 2. To assist you in conducting an effective face-to-face interview with your respondents 3. To help you plan how to obtain and record the answers to your questions 4. To make the analysis, recording, and coding of data easier and faster
  • 39. 1. Postal Questionnaire • goes to the respondents through postal service or electronic mail
  • 40. 2. Self-administered Questionnaire • makes you act as the interviewer and the interviewee at the same time
  • 42. 1. It is cheap. 2. It entails an easy distribution to respondents. 3. It offers more opportunity for the respondents to ponder on their responses. 4. It enables easy comparison of answers because of uniformity among questions. 5. It has the capacity to elicit spontaneous or genuine answers from the respondents.
  • 44. 1. There is a possibility that some questions you distributed do not gp back to you, that would prevent you from getting the desired rate of response. 2. Confusing and uninteresting questions to respondents fail to elicit the desired responses. 3. Hard to obtain unbiased results to represent the characteristics of the target population. 4. It prevents you from being with the respondents physically to help them unlock some difficulties in their understanding of the questions.
  • 45. QUIZ TRUE or FALSE 1. Using questionnaire offers more opportunity for the respondents to ponder on their responses. 2. Questionnaire is a paper containing a list of questions including the specific place and space in the paper where you write the answers to the questions. 3. Postal questionnaire makes you act as the interviewer and the interviewee at the same time. 4. Questionnaire elicits factual or opinionated answers from respondents through his/her acts of checking one chosen answer from several options or of writing on a line provided for any opinionated answer. 5. Self-administered Questionnaire goes to the respondents through postal service or electronic mail