Our panel of experts discuss what CSR is today, the lessons learned, what the new world of engagement and advocacy means for your organization, key messages for educators, and where we go from here. Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Chris Deri, Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman; Billy Shore, Founder and Executive Director, Share Our Strength; and Dr. Bob Heath, Professor Emeritus, University of Houston.

1. Corporate Responsibility & Sustainability:
So Far…and What’s Next?

2. 2
Today’s Presenters
Chris Deri
Executive Vice President,
Director of Global CSR/
Sustainability Practice,
Edelman
Billy Shore
Founder and
Executive Director,
Share Our Strength®
Rick White
Vice President,
Corporate
Communications,
Wisconsin Energy Corp.
Robert Heath
Professor Emeritus,
University of Houston

3. • CSR today
• Terms and definitions
• Business value delivered
• Trust in institutions
• Business under more and new pressure
• Transparency and employees
• What have we learned
• New world of engagement and advocacy
• Key leanings for educators
• Where do we go now?
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Today’s Topics

4. CSR
• Understanding Expectations
• Two Way Communication
• Transparency
SUSTAINABILITY
• Resource Constraints
• Strategic Lens
• Operational Excellence
Terms & Definitions

5. CSR
• Trust
• Intelligence
• Social License
SUSTAINABILITY
• Technical Innovation
• Efficiencies
• Competitiveness
Business Value Delivered

6. Corporate
Responsibility
Global Responsibility
Sustainable
Value
Sustainable
Development
Soul
Sustainability
Corporate Social
Responsibility:
Making a
Difference
Citizenship
Corporate
Responsibility and
Sustainability

7. T R A N S P A R E N C Y
C O M M I T M E N T G L O B A L I Z A T I O N
E C O - L A B E L S
S U S T A I N A B I L I T Y
C O M M U N I T Y
O U T R E A C H

8. Trust in Institutions (2001-2010) USA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Non-governmental organizations (NGOs)
Government in general
Media in general
Business in general

9. Business is Held Accountable for Our
Greatest Challenges
Boundaries for Fixing Our Problems Never
More Fluid
Businesses share equal responsibility with government on
health care, energy, climate and credit crisis.
66% of global opinion leaders agree that business,
government and third-parties need to partner to solve
global issues
Today: Business Under More – and New – Pressure

10. Social or environmental reporting 41%
Fair treatment of employees
Media coverage of responsible business practices
Ensuring that products meet accepted
environmental/social standards
Communication of both positive and
negative performance
CEO commitment to responsible business practices
Philanthropic donations or activities
Partnerships with NGOs or non-profits
58%
54%
45%
23%
21%
19%
15%
Transparency & Employees: Most Watched

11. What Has Been Learned?

12. Traditional Influencing Model

13. Public Engagement Cloud

14. Insight InnovationCollaboration
Public Engagement Cloud

15. T A C T I C A L
O F F E N S E
B R A N D
C O M M I T M E N T
B U S I N E S S
S T R A T E G Y
D E F E N S E &
R E S P O N S E
A D V O C A C Y &
P U B L I C
E N G A G E M E N T
Engagement & Advocacy
YOUR
NAME
HERE

16. Influence and be influenced
Become an advocacy organization
Balance operational excellence
and stakeholder expectations1
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3
Engage & Advocate

17. • Nice neighbor
• Good (generous) neighbor
• Responsible (reflective) neighbor
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Key Messages for Educators

18. Corporate Responsibility & Sustainability:
So Far…and What’s Next?

19. • Submit your questions via the Q/A function on Live
Meeting
• If you want further clarity, ask your questions over the
teleconference line
• The audio portion of this webcast and slides will be
posted to the Plank Center Web site at:
plankcenter.ua.edu
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Questions?

20. Chris Deri
Executive Vice President,
Director of Global CSR/Sustainability Practice, Edelman
chris.deri@edelman.com
Billy Shore
Founder and Executive Director, Share Our Strength®
E-mail questions to Sarah Sandsted
ssandsted@strength.org
Robert Heath
Professor Emeritus, University of Houston
rheath@uh.edu
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Follow-up with Today’s Panelists

21. Thank You!