UNWTO presents the latest global travel trends including excerpts from the landmark report 'Tourism Towards 2030'.
Highlights from the 'Global Report on LGBT Tourism' are also featured here, the first report from UNWTO examining LGBT Tourism from a social, economic and political perspective.
Contents copyright UNWTO
4. • Specialized agency of the United Nations
• 162 Member States, 400+ Affiliate
Members
• Leading international organization in
travel & tourism since 1975
6. • Global forum for tourism policy issues
• Building awareness of the importance of
tourism as an engine of economic and social
development around the world…
16. World tourism in 2011
980 million international arrivals
Continued growth in Asia Pacific
Strongest growth in Central and South America
USA reached 100 million international arrivals
However:
Political unrest in Middle East & North Africa
Stalled economic recovery in Europe and US
Natural disasters in Japan
18. World tourism in 2011
Air traffic +5.1%
• Total increase international traffic +7.4%
• Total Domestic traffic +4.9%
• 10% increase in domestic traffic in China alone
• Highest traffic growth in Latin America (10.2%)
• Middle East traffic grew despite unrest (8.9%)
Source: Int’l Civil Aviation Organization
20. Outlook for 2012
2011 r esul t 2012 pr oj ect i on,
bet w een
W ld
or 4.4% +3% and +4%
Eur ope 5.8% +2% and +4%
Asi a and t he 6.1% +4% and +6%
Paci f i c
Am i cas
er 4.2% +2% and +4%
Af r i ca 0.2% +4% and +6%
M ddl e East
i -8.4% 0% and +5%
35. Tourism Towards 2030: summary
UNWTO Global Code of
Ethics for Tourism
A reference for everyone in
the global tourism sector
Download free at
unwto.org/ethics
41. Why now?
An opportunity for UNWTO to strengthen
UN’s global message on LGBT rights
“We reject discrimination in general, and
in particular discrimination based on
sexual orientation and gender identity.
We have a collective responsibility to
combat discrimination and to defend our
fundamental principles”
Ban Ki-moon, UN Secretary General
World Human Rights Day 10 Dec 2010
45. LGBT equality and tourism
“Human rights are gay
rights, and gay rights are human
rights”
US Secretary of State Hillary R. Clinton, 6 December 2011, Geneva
49. Understand the market
“Make no mistake. Gay
households are
experiencing real changes
and some hardships in their Bob Witeck, CEO Witeck
Communications
household budgets, plans
and travel expectations”
54. Continuing the conversation…
Questions to consider as we move forward:
- What’s the recipe for success for a destination?
- How can successful LGBT marketing work at national level?
- How can LGBT tourism make a positive impact on
destinations beyond simply spending money?
- How can gay friendly businesses help to influence political
climate towards LGBT people in non-friendly destinations?
55. Global Report on LGBT Tourism
To get a copy, please
speak to a IGLTA
representative
The UNWTO is the United Nations’ specialized agency in the field of tourism. The organization originally started at the beginning of the last century in Switzerland as a group of travel agencies and other organizations from the private sector. In 1975 it was officially located in Madrid and expanded until in 2003 when it gained its status as a specialized agency of the United Nations, bringing together 161 Member States and more than four hundred companies, universities, NGOs and associations from the private sector who are the AFFILIATE MEMBERS. Our Members, ---among whom we are proud to count on the IGLTA- include airlines, hotel groups, universities, training schools, industry associations, charities and more. This makes us quite unique since we’re the only Organization in the UN system which has members from the private sector.
Como ha descrito Javier, entre los MiembrosAfiliados de la OMT se recogendiversas e importantesorganizaciones y empresasquedisponen de un enormecuadal de conocimientosobre los turistas y la actividadturística. Nuestrotrabajoes de ayudarles a compartireseconocimiento con la propiaOrganización y entre simismos. Durante el añodirigimosvariosproyectosparafacilitaresteproceso, entre ellosnuestra red profesionalplatma.org quecuenta con una gran participación de empresaslideres del sector turístico en todo el mundo, además de informesenfocados en lasgrandestendenciasactuales del turismo global.
The UNWTO is the United Nations’ specialized agency in the field of tourism. The organization originally started at the beginning of the last century in Switzerland as a group of travel agencies and other organizations from the private sector. In 1975 it was officially located in Madrid and expanded until in 2003 when it gained its status as a specialized agency of the United Nations, bringing together 161 Member States and more than four hundred companies, universities, NGOs and associations from the private sector who are the AFFILIATE MEMBERS. Our Members, ---among whom we are proud to count on the IGLTA- include airlines, hotel groups, universities, training schools, industry associations, charities and more. This makes us quite unique since we’re the only Organization in the UN system which has members from the private sector.…
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The UNWTO is the United Nations’ specialized agency in the field of tourism. The organization originally started at the beginning of the last century in Switzerland as a group of travel agencies and other organizations from the private sector. In 1975 it was officially located in Madrid and expanded until in 2003 when it gained its status as a specialized agency of the United Nations, bringing together 161 Member States and more than four hundred companies, universities, NGOs and associations from the private sector who are the AFFILIATE MEMBERS. Our Members, ---among whom we are proud to count on the IGLTA- include airlines, hotel groups, universities, training schools, industry associations, charities and more. This makes us quite unique since we’re the only Organization in the UN system which has members from the private sector.
Butwhat is thelongtermaverage? 3,5%
…
Air traffic is one of thebestindicators of thewholepicture, and this is howit looks
Air traffic is one of thebestindicators of thewholepicture, and this is howit looks
…
Se proyecta un crecimiento medio (2010-2030) de 3,3%, comparecido con un crecimiento medio de 3,9% (1995-2010).Se prevé una ligera ralentización de 3,8% en 2011 a 2,5% en 2030 debido a una combinación de 4 factores prinicpales:Los volúmenes de base son mayores, entonces los pequeños incrementos todavía suman cifras importantesMenor crecimiento PIB con porque muchas economías maduraránMenor elasticidad PIB-disposición para viajarIncremento en el coste de transporteAún así, se espera un crecimiento medio de unas 43 millones de llegadas internacionales cada año (2010-2030) una cifra equivalente a todas las llegadas internacionales en Italia en el año 2010.
Esperamos pasar el mil millón de llegadas internacionales en el año 2012 (desde los 938 millones en 2010), pasando los 1.400 millones en 2020, 1.500 millones en 2023 y un total de 1.800 millones de ll.ii para el año 2030.
…
Las llegadas internacionales en los destinos de economías emergentes crecerán al doble (4,4%) del crecimiento de las llegadas internacionales en las economías avanzadas (2,2%). Como consecuencia, a partir del año 2015 se prevé más llegadas en las economías emergentes que en las economías avanzadas, un total que llegará al 1.000 millón de llegadas internacionales (econemerg) en 2030.No obstante, es importante tener en cuenta que existe un margen importante entre el numero de llegadas internacionales recibidas per 100 personas en las economías emergentes y las avanzadas porque la mayoría de la población mundial vive en las economías emergentes (85% en 2010 y 87% en 2030).2010-2030:Econ. Avanzadas: Llegadas internacionales per 100 personas 49 (2010), 70 (2030).Econ. Emergentes: Llegadas internacionales pero 100 personas 8 (2010) 14 (2030).
Asia y el Pacifico ganará la mayoría de las llegadas internacionales: 204 millones, 2010; 535 milliones, 2030.También se duplicarán las llegadas internacionales en el Oriente Medio y África durante este periodo, con un crecimiento comparativamente menor en las Américas. La reducción de cuota de mercado para Europa y las Américas se debe a la tasa menor de crecimiento económico en America del Norte, Europa Occidental y Europa del Norte.
This is thebestindicatorwehave of howbigeachmarket is. States do notusually record wherepeoplego once theyhavecrossedtheborder, butthey are abletocalculatethe total spendingontourism, includingtransport.
…
Overthepast ½ century,tourism has developedinto a key driver of socio-economicprogress. Thenumber of destinations has expandedenormously, withtouristsnowabletoreachparts of theworldthatwerepreviouslyimpossibletogetto. So expansionbringsthechallenge of competitionformaturedestinations. They can meetthischallengebyproviding a healthybusinessclimate, ensuringtheproperdevelopment and maintenance of theirtourisminfrastructure.
Butjust as thebenefits of tourism as a driver of progresshave emerged, itsnegativeimpacts are ever more cleartoo. This is why UNWTO makesclearthatalltourismneedsto be guidedbytheprinciples of sustainabledevelopment ; «bytakingintoaccountthecurrent and futureeconomic, social and environmentalimpacts of tourism, addressingtheneeds of visitors, theindustry, theenvironment and host communities».
Ratifiedby UN GA, 43 languagesetc
Y hoy, como comenté al incio de mi presentación, me gustaría presentarles algunos de los resultados nuevo informe realizado por la OMT, en colaboración con la International Gay and LesbianTravelAssociation – sobre el turismo LGBT en el mundo hoy en día. Este es el primer proyecto realizado por la Organización Mundial del Turismo sobre este tema, y para mi ha sido un placer liderar este proyecto, precisamente porque, como mis compañeros han comentado, por diversas razones el mercado LGBT está cada vez más visible e interesante para empresas y destinos en todo el mundo. .
Wewantedtotakeyourknowledge and putiton a global platform, and we’reproudthatmemberssuch as (….) tookthisopportunity. Wethinkthere’sclearly more workto be done, and many more opportunitiesformemberstoparticipate.
So whatwerethekeyfindings?Wellthisreportwasprimarilyproducedto introduce and educatethe global tourismcommunity in general about LGBT tourism, as well as toprovideanupdateonthestate of theindustrytoday. Thediversity of topics is so enormous (as provedbytheeducationalevents at thisconvention) thatratherthangetintothenittygritty of businessstrategy and customerprofiling, wewantedto use thisreporttohighlighthowbyshowinganinterest in the LGBT market and creatingtherightconditionsforittoflourish, thebenefitsfordestinations can be impressive. So howdidwe do this?
FIRSTLY…
Forthe 70+ countriesaroundtheworldthatcriminalizehomosexuality and thefivethatstillapplythedeathpenalty, equalitymeansapplyingbasic human rights. In herfamousspeech of 6th December 2011 at thePalais des Nations in Geneva, Hillary Clinton stateditclearly: …
Allthesedestinationsstatedthat gay tourismhadbeenboostedbytheapproval of same-sex unionsbetween LGBT people.
And many marketing campaignshavecapitalizedonthis.que vale mucho mayor que cualquier campaña de marketing o publicidad.Aquí vemos como España ha reforzado esta proyección internacional con su campaña de promoción turística ‘I needSpain’
SECONDLY,Youknowthisbetterthananyoneelse: youcan’tprofile gay people, and this is somethingwe’vebeenkeentounderlinetothereaders of thisreport. Forexamplethatthis is a crisis-proofsegment.
However, Bob points out that “with trusted online and confidential surveys, we can gain far more valuable knowledge about LGBT travel identities, habits, attitudes and preferences, as well as the fact that more and more companies are using the LGBT market as a key reference for what’s next in the world of cutting edge technology and fashion.
In short, as the IGLTA articleclearlystates, ….
Manydestinationsthat responded tooursurvey, toldusabouttheir active collaborationwith a variety of local LGBT groups, whichwereabletoprovide mutual guidance and support. Thiskind of stuff is reallyencouraging and helpstodemonstrate real sincerityaboutmeetingtheneeds of LGBT people in thedestination.Sothemessage is: goout and learnaboutthe LGBT segment : itwillhelpyourbusinessstrategy and helpyoutoapproachconsumerswith real sincerity.
FINALLY,youknowthisbetterthananyoneelse: youcan’tprofile gay people, and this is somethingwe’vebeenkeentounderlinetothereaders of thisreport. Forexamplethatthis is a crisis-proofsegment.
And finally, thisreportincludestwoveryinterestingarticlesonthegrowth and potentialfor LGBT tourism in twoverydifferentcountries. Firstly, RyanChoifromKimchiTravel describes how South Korea is stillanundiscoveredgemfor LGBT travellers. Withgrowingacceptance of homosexuality in the media, and society in general, coupledwithtraditionalAsianhospitality, the country is quicklybecominganattractiveoptionforexoticvacations and:Secondly, AbhinavGoelfromOutJourneysexplainshow India, with 17% of theworld’s LGBT population (giventhe considerable size of thecountry’s general population) is welcoming LGBT visitorswith open arms, and howsmalloperatorslikehis are abletoofferunique memorable experiences in a safe, friendlyenvironment.Withthegrowth in global tourism as a whole, and theslowbutsteadystepsthatstates are takingaroundtheworldto be more inclusive and respect LGBT people, thebenefits are clear.