Goteo has been invited by Nesta (independent charity that works to increase the innovation capacity of the UK) in order to present Goteo and our experience after three initial years of activity. Coinciding with the launching of the report “ Understanding Alternative Finance: The UK Alternative Finance Industry Report 2014 ” by Nesta and Cambridge University, we are sharing today how do we put innovative and impact crowdfunding into practice, at the event Alternative Finance in the UK: what we know and where it's going. Because we think that crowdfunding campaigns are not only about money: they are about having and nourishing an engaged and supportive community around your project. And so, people crowdfund but also crowdsource. They can give projects their time, materials, information, advice and other valuable resources without expecting anything in exchange, but the fact of becoming part of the project itself as a real community (sometimes taking part even in the production process of the projects).

1. FROM
CROWDFUNDING TO
CROWDINCUBATION
Fomentera2.0
- European NGO of the Year - European Democ ratic C itizens hip Awards by E uropean C ivic Forum
... The Crowd Beyond money

4. RETHINK THE IDEA OF CONTRIBUTION
Crowdfunding
compatible with
Crowdsourcing?
ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS

5. CROWDFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

6. CROWDFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

7. THAN WE CAME UP WITH...

9. My project!
My goal!
Minimum
Looking for
A Van
Translator
Scanner
Computer
server
http://www.goteo.org
Optimum

10. My project!
My goal!
Hello!
I can TRANSLATE your texts in my free time
Minimum
Looking for
A Van
Translator
Scanner
Computer
server
http://www.goteo.org
Optimum

12. WHAT IS OUR MISSION?
Crowdfunding
compatible with
Crowdbenefits?
ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS

14. Smart Citizen kit
Open-Source Environmental Monitoring Platform consisting of Arduino-compatible
hardware, data visualization web API, and mobile app. Smart
Citizens open and share their own data about pollution to enrich public data.
13
OPEN
DATA
The Social Coin
Social coins can be tracked in real time, allowing them to measure the
positive impact of random acts of kindness in the world. Biodegradable,
containing a seed that can be planted at the end of the chain. Claimed as one
of the best social innovation crowdfunded projects by the EU commission.
12
OPEN
ECONOMY

17. “The barometer of what a
more collaborative and
ethical society needs”

18. GOTEO’S 2015 PLAN
The Crowd is
Everywhere
ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS

19. TRANSPARENCY
TRANSVERSAL VALUES
CROWD
OPENNESS
AN OPENSOURCE MODULAR SET OF TOOLS, MATERIALS, METHODOLOGY
AND PRINCIPLES FOR INCREMENTAL SOCIAL INNOVATION.
Build & Iterate
Fund by feature
CROWDINCUBATION
Identify & Ideate Open Community & Co-fund Share & Reuse
Selection of Pilots Crowdsourcing + Funding in minimum viable Product/Service
OPEN CERTIFICATION
CROWD DISTRIBUTED QUALITY
AND IMPACT CHECK
Participation of Bottom-up Stakeholders
TOOLS TO FACILITATE SELF
AND CROWD-EVALUATION
Design thinking for disruptive impact Open matchfunding to multiply resources and community
DEVELOPMENT MODULE
Agile community process for open delivery
CO-CREATION MODULE CROWDFUNDING MODULE
IMPACT & EVALUATION MODULE
R&D of indicators and datasets for scalability and (re)appropriation
Selection of agents and themes for the pilots
> Co-design to ignite/merge networked
projects > Estimation of tasks/costs for growth
Crowdsourcing / Crowdfunding training
> Modular campaign building > Cloudfunding campaign
> Dissemination and awareness
Scrum introduction > Backlog co-definition
> Ignition hackathon > Co-development sprints
> Crowdauditing Restrospective
Open repository for documentation, apps, case studies, methodology
> Open certificates > Open Contracts > Datasets
> Dissemination and re-use
Growd
Smart Crowd Growth

20. IMPROVING THE MODEL FROM LESSONS LEARNT...
What if crowdfunding and
crowdsourcing could be
embedded, in an agile way, into
co-creation hackathons, on one
side ...

21. IMPROVING THE MODEL FROM LESSONS LEARNT...
What if crowdfunding and
crowdsourcing could be
embedded, in an agile way, into
SI product and services delivery
on the other.

22. What if, beyond funding,
the crowd would be the filter for
all SI development phases...

23. ...and allow direct participation
of bottom-up stakeholders and
grassroot communities?

24. What if the crowd would also be
able to participate in measuring
SI impact...

25. and guarantee open certification?

26. Our scenario is called GROWD,
Smart Crowd Growth for
disruptive Social Innovation

27. Or in one word:
CROWDINCUBATION

28. Growd
Smart Crowd Growth

29. Smart Crowd Growth
Crowdsourcing > Modular > Dissemination Growd
CO-CREATION MODULE CROWDFUNDING Design thinking for disruptive impact Open matchfunding Identify & Ideate Open Community & Co-Selection of agents and themes for the pilots
> Co-design to ignite/merge networked
projects > Estimation of tasks/costs for growth
Selection of Pilots

30. CROWDFUNDING MODULE
DEVELOPMENT Agile community Open matchfunding to multiply resources and community
Build & Iterate
Fund by feature
Participation Crowdsourcing + Funding in minimum Community & Co-fund Crowdsourcing / Crowdfunding training
> Modular campaign building > Cloudfunding campaign
> Dissemination and awareness
Scrum > Ignition > Crowdauditing

31. WE NEED PUBLIC AND PRIVATE ENTITIES TO ENTER THE GAME
*CAPITAL D’IRRIGATION

32. CLOUDFUNDING CALLS. INNOBASQUE - MATCH FUNDING FOR HEALTH PROJECTS

33. community
DEVELOPMENT MODULE
Agile community process for open delivery
MODULE
Build & Iterate
Fund by feature
Share & Reuse
Participation of Bottom-up Stakeholders
in minimum viable Product/Service
campaign
Scrum introduction > Backlog co-definition
> Ignition hackathon > Co-development sprints
> Crowdauditing Restrospective

34. Participation of Bottom-Pilots Crowdsourcing + Funding in minimum viable for OPEN CERTIFICATION
DISTRIBUTED IMPACT CHECK
QUALITY
TOOLS TO FACILITATE AND CROWD-EVALUATION
IMPACT & EVALUATION MODULE
R&D of indicators and datasets for scalability and (re)appropriation
the pilots
networked
costs for growth
Crowdsourcing / Crowdfunding training
> Modular campaign building > Cloudfunding campaign
> Dissemination and awareness
Scrum introduction > Ignition hackathon > Crowdauditing Restrospective
Open repository for documentation, apps, case studies, methodology
> Open certificates > Open Contracts > Datasets
> Dissemination and re-use

35. Growd
Smart Crowd Growth
(Open) Labs, coworking and co-creation spaces for social innovators
Media and advocacy partners for documenting and escalating results at
European level WANTED...
Research institutions around civic entrepreneurship, open data and P2P
business models
Data visualization developers and experts in open datasets and
indicators
Open software developers for project repositories, collaborative canvas
and diagraming
Expert online dissemination and networking institutions for social
awareness

36. Growd
Smart Crowd Growth
maria@goteo.org @goteofunding