Lead generation often fails to deliver results owing to several factors.Many are due to common and avoidable reasons. This presentation elaborates on the issues and solutions.

1. Why Lead Generation
Initiatives Fail

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Wondering why your lead
generation efforts never
seem to deliver results?

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Because You Are Not
Following Up.

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A study done by The Association of Sales
Executives Statistics revealed that
“80% of sales closures
occur after the fifth
point of contact”.

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stops pursuing a prospect
beyond the first contact.

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touch points.
just one in ten extends follow ups beyon

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Lead generation is no different. Running campaigns without a
structured, scheduled follow up plan is a waste of time, effort
and money. Without follow ups, your campaigns are
preordained for failure.
You need to follow up to ensure that
prospect converts into a lead.

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Follow Ups are a marketing imperative. Converting a prospect
to a warm lead to a sale hinges on your persistence in
following up regularly and repeatedly.

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In an email lead generation
campaign don’t ever expect a
response to your first mail…or
your second…or even your
third! As long as the prospect
is listening, stay connected.

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Be relentless. Maintain a steady
rhythm of email communication.
Sending a sequence of follow up
messages at regular intervals
helps keep the prospect engaged.
Repeated messages also
gradually builds up trust and
brand recognition. Keep at it and
you will definitely see results.

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BDE
Contacts
Generation
Campaign
creation
Sending Monitoring Responding Leads
If your excuses for not following up include the lack of
manpower to engage in this activity, or the complexities
involved in sending, monitoring and responding to mails,
your arguments do not stand.

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The market today has intelligent, automated solutions that can be
programmed to send time triggered follow ups. They cost very little
in terms of investment and demand next to nothing of your time
and effort. Returns on the other hand are huge.

13. Time
Profit
Manual
Time
Automation
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Invest in follow ups.
It's cheap. It's effective.
And it delivers.

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About PlugLeads
PlugLeads is a powerful SAAS based B2B business
developmentautomationsolutionworkflow.Itisdesignedto
meet the specific needs of SMBs operating in the B2B
segment. PlugLeads automates the complete process from
planning, contact management and email campaigning to
generating leads. With additional features such as tracking
and monitoring of sales till closure, PlugLeads serves the
customerasacompleteCRMpackage.

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info@plugleads.com