Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick Lambert
Social media spending is expected to climb to a 20.9% share of marketing budgets in the next five years, yet only 11.5% of marketing leaders report a quantitative impact from the channel. The question begs - why is social media's impact proving so elusive? Redu's Warrick Lambert will be looking to answer a few questions around social's ROI factor with a crash course in building a community on Facebook and, more importantly, how to turn that social audience into tangible sales. Attendees will explore the importance of a customer-centric social strategy based upon needs, motivations, and behaviours, how to get the content right - playing to the News Feed's algorithm - and tap into the social sales funnel that accounts for the more erratic path buyers follow today. This session will cover the critical role that social media plays at key touchpoints in the path to purchase, and how to maximise the opportunity of each. Nods will also be given to the success of brands that have turned hundreds of thousands of likes into millions in sales. It's not to be missed.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (13)
Similar to Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick Lambert
Similar to Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick Lambert (20)
More from PerformanceIN
More from PerformanceIN (20)
Recently uploaded
Recently uploaded (20)
Unlocking the Power of Facebook to Build and Monetise Your Audience_Warrick Lambert
- 3. WHY FACEBOOK? SHARING ON SOCIAL NETWORKS
- 6. 427,000 FACEBOOK FANS 23,200,000 MONTHLY REACH 220,000 EMAIL SUBSCRIBERS 1.16m WEBSITE PAGEVIEWS INTRODUCING ASHLEIGH AUDIENCE SIZE
- 7. INTRODUCING ASHLEIGH FACEBOOK GROWTH - 1 2 3 4 5 6 Likes Engaged Users Weekly Reach Millions 2015 2016 Change
- 9. BUILDING AN AUDIENCE INBOUND MARKETING
- 10. BUILDING AN AUDIENCE INBOUND MARKETING
- 11. BUILDING AN AUDIENCE INBOUND MARKETING
- 12. BUILDING AN AUDIENCE INBOUND MARKETING
- 13. BUILDING AN AUDIENCE INBOUND MARKETING
- 14. BUILDING AN AUDIENCE IDENTIFYING A NICHE
- 15. BUILDING AN AUDIENCE UNDERSTANDING YOUR AUDIENCE
- 16. BUILDING AN AUDIENCE UNDERSTANDING YOUR AUDIENCE
- 17. BUILDING AN AUDIENCE UNDERSTANDING YOUR AUDIENCE What do they need? What do they want? What are their interests? What are their responsibilities? What are their concerns? What are their pain points? BUILD CUSTOMER PERSONAS Concerns/pain-points Sticking to a family budget Saving for next year’s holiday Work/life balance Interests Parenting Shopping Spending time with friends Running/gym Demographic Female Aged 32 Married Part-time health care assistant Responsibilities Looking after 2 children Involved with local football team Earning money to provide for her family
- 19. BUILDING AN AUDIENCE INSTANT ARTICLES
- 22. BUILDING AN AUDIENCE LIVE VIDEO
- 23. BUILDING AN AUDIENCE TONE OF VOICE
- 27. BUILDING AN AUDIENCE FACEBOOK ADVERTISING
- 28. BUILDING AN AUDIENCE FACEBOOK ADVERTISING
- 29. BUILDING AN AUDIENCE UNDERSTANDING THE ALGORITHIM
- 31. MONETISING AN AUDIENCE MOBILE 0.0% 25.0% 50.0% 75.0% 100.0% 2016 2015 2014 Clicks by Device Desktop Mobile
- 32. MONETISING AN AUDIENCE MOBILE 0% 25% 50% 75% 100% Mobile Traffic Mobile Sales Comparing Mobile Stats AWIN AMS
- 33. MONETISING AN AUDIENCE UNDERSTANDING THE METRICS
- 34. MONETISING AN AUDIENCE ENGAGEMENT IS KING Fans Engaged Users Audience Growth Number of Posts Engagement Per Post Engagement 2014 2015 2016
- 35. MONETISING AN AUDIENCE TYPES OF POST
- 36. MONETISING AN AUDIENCE STATUS POSTS
- 37. MONETISING AN AUDIENCE PHOTO POSTS
- 38. MONETISING AN AUDIENCE VIDEO POSTS
- 39. MONETISING AN AUDIENCE TYPES OF POSTS Av. Reach Av. Engagement Av. Clicks Av. Conv Rate Rev Per Post Performance by Post Type Status Photo Video
- 40. MONETISING AN AUDIENCE WHAT TO POST Fashion Baby & Kids Toys & Games Adult Holidays What to Post Rev Per Post Frequency
- 41. MONETISING AN AUDIENCE WHEN TO POST 0-6AM 6-8AM 8-12PM 12-2PM 2-6PM 6-10PM 10-12AM When to Post Av. Reach Av. Engagement Av. Clicks
- 42. SUMMARY > Don’t just grow your audience, focus on the audience you want > Likes are good, engagement is better > Don’t sell to your audience give them content that makes them want to buy
- 43. QUESTIONS?