Presented to PodCamp Pittsburgh (2014)

1. Patty Swisher @pmswish

2. 1. What is a content strategy
2. 10 tips to creating content people love
3. Introduction to creating a content
calendar.

4. ”
“
Source: https://exploreb2b.com/articles/5-essentials-you-need-before-starting-your-content-marketing-campaign
Explore B2B

5. “Planning for the creation, delivery, and
governance of useful, useable content.”
-- Kristina Halvorson, founder of Brain Traffic and author of Content Strategy for the Web
Source: http://contentmarketinginstitute.com/2011/04/5-things-about-content-strategy/
Image Source: http://cindykimblog.wordpress.com/2012/03/26/732/

6.  You just need to take the time to think
things through and determine your
› Goals
› Resources
› Workflow
› Success metrics

10. 1. Shareable content
2. Collaboration
3. Discoverable Topics
4. Accessibility
5. Consistency
6. Targeting
7. Sustainability
8. Conversational
9. Interactive
10. Authentic

11. • Identify Trending subjects
• Emotion to connect
• Appeal to your audience’s
values
• Create ongoing series with
break-out potential
http://contentmarketinginstitute.com/2011/04/5-things-about-content-strategy/

12. LINK to video Malkin hit
http://youtu.be/EblAH5PU8O4

13. • Connect with established
creators –benefits all
• Be Original & Authentic
• Research collaborators that
make sense
• Honor collaborators existing
reputation
Image Source: http://rosemees.com/wp-content/uploads/2014/07/Marketing-industriel.png

15. • Understand trending events
• Create evergreen content
such as How To
posts/videos
• Optimize for search
Image Source: http://www.itpro.co.uk/627259/ico-to-investigate-acslaw-data-breach

18.  Yearly posts, updated
 Interviews
 How to posts
 History of something
 User tips / FAQ
 Testimonials
 Reviews

19. http://www.jeffbullas.com
/2014/11/05/spent-10-
minutes-per-week-triple-
twitter-followers/

20. • Create each piece to stand
alone, but work together.
• When necessary:
o Provide context
o Quick recaps
Image source: http://geldatech.com/

22. What does it mean?
• Format
• Schedule
• Elements
• Voice
Image Source: http://www.examiner.com/article/is-lack-of-consistency-preventing-you-from-losing-weight

24. Why?
• Compels audience to
return
• Increases loyalty
• Develops expectation
Image Source: http://www.business2community.com/social-media/consistency-builds-social-media-communities-0630441

25.  Ideas expressed over multiple posts
 Structured format try not to reinvent
each
 Schedule, schedule, schedule
 Clear point of view
 Reflects your brand

26. Identify your audience
Image source: http://dipbe4ff5xpqf.cloudfront.net/wp-content/uploads/2012/09/shutterstock_118351342.jpg

29. • Plan for the long run
• Will you be able to maintain
the project over time?
• Make sure you have the
resources

30. We help you get results on social media
through the smart use of tools and technology

31. @love_food

32. • Give fans a chance to
participate and connect
• Make an emotional
connection
• Ask for feedback
• Respond

33. http://theantisocialmedia.com/comments-please/
http://spinsucks.com/social-media/blog-comments/

34. • Give fans options to
participate
• Comments
• User Generated Content
Image source: http://www.cyberentraide.com/inscriptions-blog-comment-attirer-visiteurs-naturellement/

37. • Passion is apparent
• Show real life stories to
make your message
relatable
• Share the back story
Human figures by kounadeas ioannhs

38. https://www.youtube.com/watch?v=BRpPAibi_ck
http://moz.com/blog/how-can-the-value-of-top-of-funnel-channels-be-measured-
whiteboard-friday

40. 1. Shareable content
2. Collaboration
3. Discoverable Topics
4. Accessibility
5. Consistency
6. Targeting
7. Sustainability
8. Conversational
9. Interactive
10. Authentic

41. Any Questions?