3DSwitch is a company that has been researching and developing 3D television technologies since 2004 and owns several related brands and domains. It aims to establish a common standard for 3D content transmission and viewing across multiple source formats and display methods by gathering major industry players. Its strategy is to distribute 3D content over existing infrastructure, support viewing on both new and existing devices, and empower user-generated content creation to drive demand for 3D viewing experiences.