Marching Towards Excellency in Customer Service. - Any organization can be 10,000 strong, but for the customer, the person handling the transaction is the organization. What's regularly missing, in our experience, is the spark between the customer and frontline staff members—the spark that helps transform wary or skeptical people into strong and committed brand followers. That spark and the emotionally driven behavior that creates it explain how great customer service we deliver.
1. Customer Service Marching Towards Excellency in Customer Service Prakash Narayan Shukla pnshukla@gmail.com
2. Exceptional Customer Service –that which leads to a level of "care" : Care and Concern for the Customer 2) Spontaneity and Flexibility of frontline workers, which enhances the ability for on-the-spot problem-solving. 3) Recovery: Making things right with the customer when the process has gone astray. Prakash Narayan Shukla
3. Chapter - I Customer Service Strategy – Building A Customer Centric Organization
4. Delivering a valuable and differentiated experience for customers is essential to any organization's strategy for growth and business survival. Consumers have an increasing range of choice: choice of supplier, choice of channel, choice of products and services. Their loyalty is determined by the quality of the experience they receive. In order for organizations to create and sustain competitive advantage there needs to be a clear strategy in place that meets their customers' demands and expectations. Customer Service Strategy - Building A Customer Centric Organization Prakash Narayan Shukla
5. How to Measure Strategic Success - Yesterday, Today and Tomorrow What does the organization offer the customer? - Do we deliver? What do your competitors do? - Better or differently? What does the 'voice of the customer' confirm? What do customers really want? What can the organization do to set itself apart from and above the competition? Setting agreed customer service standards that deliver the, levels and measures Ensuring customer retention through excellence in service Developing the processes that nurture customer brand loyalty Recording and monitoring customer service issues Putting in place processes to resolve customer dissatisfaction Prakash Narayan Shukla
6. Devising a Strategy to Respond to the Voice of the Customer Listen, act and deliver on customer needs Re-evaluate and re-align the customer experience in line with demand Using experience to re-shape the 'customer experience' Ensuring consistency at every customer 'touch point' Leading and motivating others to deliver superior service levels Prakash Narayan Shukla
7. Chapter - II Managing Your Team to Deliver Excellent Customer Service
8. Managing a customer service team is increasingly becoming a more demanding role. Customer service managers have to manage the individuals and the team in the face of ever increasing stressful situations, whilst at the same time ensuring the team stays motivated. We should equip ourselves as an individuals with the skills necessary to create and maintain a productive, customer focused climate Managing Your Team to Deliver Excellent Customer Service Prakash Narayan Shukla
9. Objectives Understand your role and responsibilities as a customer service manager. Develop a customer centric culture within your department Motivate, manage and lead your team and individuals to deliver high quality customer service standards. Coach and develop individuals to achieve objectives Handle difficult situations and people using empathy and feedback. Understand how to overcome barriers to communication. Ongoing measurement and monitoring to support improvements in the customer experience. Enhance the effectiveness/ performance of your team and the achievement of objectives and results Prakash Narayan Shukla
26. What am I going to do to satisfy customer needsPrakash Narayan Shukla
27. Chapter - IV Effective Field Operation : Dealing Confidently with customers
28. Effective Field Operation - Dealing Confidently with customers Organizations are often judged by the first impression they make. The Field engineers represents the initial point of contact with the outside world, and as such is in a powerful position to enhance the way the company is perceived Prakash Narayan Shukla
29. Add value to customer relations and project your organization in a professional manner. Utilize a variety of skills and techniques which will enhance your interpersonal communications, both internally and externally. Develop effective listening skills. Understand how to take appropriate professional action when faced with difficult customers and 'awkward customers', or when handling queries and complaints. Appreciate your responsibility for enhancing customer relations and maintaining the 'quality' perception of your organization. Provide the highest level of internal customer service when taking and relaying messages and feedback Project a professional image and approach at all times. Objectives Prakash Narayan Shukla
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31. Your role in representing your company/organization