How to use Web 2.0 and social media tools to build and keep voter trust.

1. - 1 -For Internal Use Only
2014 Web 2.0 Social Media
Voter Conversion Tools
How to Use Web 2.0 and Social Media Tools
to Build and Keep Voter Trust
Bruce Curley
www.poetslife.blogspot.com
poetslife@gmail.com
301 325 7936
© Retained
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com

2. - 2 -For Internal Use Only
Web 2.0 2012 Business Strategy
Why use social media tools
• They’re fun.
• They create a social story…a human story…not a technology story.
• Web 2.0 tools and social media tools, when used in concert (social media starfish), can
develop relationships with voters, increase trust between you and them, and convert those
relationships to votes.
• Web 2.0 tools are created to create, collaborate and share information with others.
• Every voter has a social media community around them…use it!
• The Positive: These social media tools are very powerful (Twitter, LinkedIn, YouTube,
Facebook, Pinterest, Instagram, Google+ for example). We can revolutionize the way that we
communicate with voters using these tools to form better, stronger, and richer relationships.
• The Negative: If someone does not like you or your positions they can broadcast it very
widely…and the negative comments stay out there a very long time.
• By using a “starfish” approach: politicians can create user-friendly blogs, connect (via
Mogulus, FriendFeed, Qik, Google+, and Twitter with brightkit for quick notes, Facebook,
Twitter, SMS, Broadband Mechanics, etc. for longer talks), keep notes digitally (via
Livescribe, Scribd), post relevant products to social media (ping.fm, flickr, YouTube,
LinkedIn), and post creative outreach videos (on You Tube, Facebook, Google+) to
collaborate with voters.
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com

3. - 3 -For Internal Use Only
Web 2.0 as it appears on the Internet
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com

4. - 4 -For Internal Use Only
Web 2.0 Social Media Starfish – What?
Conversions…Conversions…Conversions
Robert Scoble’s Social Media Starfish is a
diagram that provides a representation of
some of the current Web 2.0 and social
media tools. The critical concept in this
diagram is “conversions.” If these social
media tools are used correctly, they
convert voters into willing, passionate, and
loyal believers with larger, deeper, and
more extensive relationships.
Most importantly, they vote for you over
and over again.
The companies, social media, and other
Web 2.0 tools shown here change
constantly. You need to keep up with those
changes…especially, “The Cloud.”
Find Scoble’s latest finds at:
http://friendfeed.com/scobleizer/discussion
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com

5. - 5 -For Internal Use Only
Social Media is Made of Many City States
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com

6. - 6 -For Internal Use Only
What is the benefit to me?
Why and how should I use these tools?
To compete successfully, you can use these Web 2.0 and social media tools to your
advantage to contact, convince, and befriend voters through a relationship.
These tools can be used to build, to support, and to keep voter relationships strong,
deep and long lasting.
There is a very large return on investment (ROI) as these tools are (mostly) free.
These tools eliminate the geographic barriers that have restricted relationships
between voters and the elected who sharie a common interest.
These tools are very disruptive and can bring benefits or problems for business
owners. You need to join the conversation for the best chance of making sure
these social medial tools are beneficial…your competitors are using them.
Aggregators like FriendFeed, Google+, BadBlue and Alltop are powerful. Use them.
YOU are your best aggregator. Choose your Web 2.0 tools wisely.
The best way to see the application of these tools can be used is to see Robert
Scoble’s video which can be found here: http://scobleizer.com/?s=starfish
Find a review of social media guidebook Naked Conversations on my blog
http://poetslife.blogspot.com/search/label/4%20Robert%20Scoble.
I recommend you stay current with social media leaders. 99% are Dems. Study them
well. For example, monitor Jason Calacanis (LAUNCH email, You Tube, Mahalo)
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com

7. - 7 -For Internal Use Only
Action Plan
Additional viral business owners tools
Social Media Voter Action Plan?
• Every politician should create a blog, a
Facebook and Twitter with brightkit account and
stay current on social media (talk to your kids).
• Set up video networks (Facebook, Vimeo,
YouTube, Google+) to continuously
communicate inside and outside.
• Mine Scoble and Calacanis
www.scobalizer.com
• Track, identify and use other Web 2.0 and
social media tools (Twitter, Facebook,
Mashable, YouTube, Blogger and others)
• Use viral marketing, that is, generate
buzz and friends in social media that
translates attention and votes
• Social technology is evolving rapidly. Benefit
now by identifying what is useful for your future
growth…and keep up with your interests in
social media to discover and use any new tools!
• ONLY use www.duckduckgo.com to search!
• Take notes:
http://scobleizer.com/2007/11/02/canter-on-
open-social-and-the-starfish/
Additional Viral Social Media Tools
It is always evolving…
1. Blogs: Blogger. Wordpress. Blogspot.
2. Photos: Flickr. Smugmug. Zooomr. Photobucket.
Facebook, Instagram
3. Videos: YouTube. Kyte. Seesmic. Facebook. DivX
4. Social networks. Facebook. BluePulse. MySpace.
Hi5. Plaxo. LinkedIn. Bebo. Ping.fm. Twitter.
brightkits
5. Events (face to face kind): Upcoming. Eventful.
Zvents. Facebook. Meetup.
6. Email: Integration through Bacn.
7. White label social networks. Ning.
8. Wikis: Twiki. Wetpaint. PBWiki. Atlassian. SocialText.
9. Search: viewzi.
10. Audio: Podcasting networks, BlogTalkRadio, Utterz,
Twittergram
11. Microblogs: Twitter, Pownce, Jaiku, Utterz, Tumblr,
FriendFeed, Twing
12. SMS: Services that let organizations build SMS into
their social media starfishes.
13. Collaborative tools: Zoho. Zimbra. Ning. Google’s
documents and spreadsheets.
14. Aggregator tools: FriendFeed, Google Reader,
Amazon Kindle, Viewzi, Ping.fm, Alltop, BadBlue
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! www.poetslife.blogspot.com