La mia presentazione a Urbino per Branding 2.0: l'ecommerce sarà ovunque, tra innovazioni tra social, logistica, modelli di business, mobile. Ecco alcuni esempi.

1. Gianluca(Diegoli(
gianluca@diegoli.com(
minimarke3ng.it(
@gluca(
E(verywhere)*commerce.
pic(IG(@fraublucher1(

2. Mobile( Mul3channel(
Social( Business(model(

3. • i?mpazienza(
• acquisto(d’impulso(
• relazione(in3ma(
• trasparenza(totale(

5. the(mobile(money(

6. [customer(is(really(king]?commerce(

7. Mobile( Mul3channel(
Social( Business(model(

8. temporary?ecommerce(

10. Il(brand(è(chi(vende,(non(chi(produce((di(nuovo?)(

11. E?co(n3nuous)mmerce(

12. abbonamento per bebè!
(p)e(rsonal)?commerce(

13. Pricing(is(dead(

14. Star3ng(on(March(3,(Best(Buy(will(price(
match(all(local(retail(compe3tors,(along(with(
19("major(online(compe3tors"(in(all(product(
categories,(whenever(a(customer(asks(for(it(
(
Read(more:(hUp://www.businessinsider.com/best?buy?new?price?matching?
policy?2013?2#ixzz2RvY93IxI(

15. Mobile( Mul3channel(
Social( Business(model(

16. “sell(the(hole,(not(the(drill”((T.(LeviU)(
websearchsocial.com(

17. Mi(diverto(e(quindi(compro((e(
viceversa)(

18. E(ntertain)?commerce(

19. Everything(flows(

20. E(magazine)?commerce(

21. (Cont)e(nt)?commerce(

22. the(social(catalogue(

23. social(discovery(

24. Welcome(the(influsumer(

25. Social(proof(=(Zero(Fidelity(Era(

26. E?co(nsultant)mmerce(

27. Human(Commerce(

28. Makers(vs(Megabrands(

29. Mobile( Mul3channel(
Social( Business(model(

30. local(pickup(

32. Crowd?commerce(

33. showrooming?commerce(

34. Online(meets(offline(meets(online(

35. Ci(sono(due(pesci(che(nuotano(e(a(
un(certo(punto(incontrano(un(
pesce(anziano(che(va(nella(
direzione(opposta,(fa(un(cenno(di(
saluto(e(dice:("Salve,(ragazzi.(
Com'è(l'acqua?"(I(due(pesci(
giovani(nuotano(un(altro(po',(poi(
uno(guarda(l'altro(e(fa("Che(
cavolo(è(l'acqua?”(
(
“David(Foster(Wallace(–(Questa(è(l’acqua”(

36. Gianluca(Diegoli(
Digital(Marke3ng(Consultant(
gianluca@diegoli.com(
minimarke3ng.it(
@gluca(
Grazie(:?)(