About the company Nokia

2.  The Nokia corporation is a Finnish multinational
communications and information technology corporation that
is head quartered in Espoo, Finland.
 It was founded by FREDRI.K IDESTAMS in 1865. Nokia
started of as a pulp, rubber and cable manufacturing company
to a major manufacturer of mobile devices.
 Its principle products are mobiles telephones and IT devices.
It also offers internet services including games, applications,
music ,media and messaging and free-of-charge digital map
information and navigation.
 Nokia owns a company named Nokia solutions and Networks,
which provides telecommunications and network equipment
services.

4.  As of 2012, Nokia employs 101,928 people across 120 countries,
conducts sales in more than 150 countries and reports annual
revenue of $30 billion.
 It was the world’s second largest mobile phone maker in terms of
unit sales ( after Samsung) with a global market share of 18.0 % in
the fourth quarter of the year 2012.
 It’s a public limited liability listed in helsinki Stock Exchange and
New York stock exchange.
 It is the world’s 274th largest company measured by 2013 revenues
according to the Fortune Globe.
 Nokia was the world’s largest mobile vendors from 1998 to
2012.However, over the past five years its market share declined.

6. Mobile phones and accesories (car sets, bluetooth kit sets etc.)
Mobile multimedia experiences, as well as share their
experiences with others through a range of radio technologies
(GPS car systems, Ultra Mobile PC etc.)
Enterprise solutions for businesses and institutions.
Network infrastructure, communications and networks service
platforms, as well as professional services to operators and
service providers.

7. "Wherever whenever, we believe in communicating,
sharing and in the awesome potential of connecting
the 2 billion who do, with the 4 billion who don't."
 At Nokia, customers remain their top priority. Customer focus
and consumer understanding must always drive their day-to-day
business behavior.
 Nokia’s priority is to be the most preferred partner to
operators, retailers and enterprises.

9.  MOBILE SOLUTIONS- is responsible for developing and
managing our portfolio of smart phones and mobile
computers. The team is also busy developing a world-class
suite of internet services under the Ovi brand, with a strong
focus on maps and navigation, music, messaging and media.
 MOBILE PHONES-is responsible for developing and
managing our portfolio of affordable mobile phones, as well as
a range of services that people can access with them. Market
manages our supply chains, sales channels, brand and
marketing activities, and is responsible for delivering our
mobile solutions and mobile phones to the market.
 NOKIA SIEMENS NETWORK- jointly owned by Nokia and
Siemens, provides wireless and fixed network infrastructure,
communications and networks service platforms, as well as
professional services to operators and service providers.

10.  NAVTEQ- is a leading provider of comprehensive digital map
data and related location-based content and services for
automotive navigation systems, mobile navigation devices,
Internet-based mapping applications, and government and
business solutions.

11.  The Vision of the company is very simple “CONNECTING
PEOPLE”. This means that. It aims at ensuring that all people
in the whole world are connected by providing them with
communication and internet devices which would facilitate
connection i.e. through communication over the phone or the
internet, people are in position to come together and get
connected.
 The Mission of the company is to build great mobile products
and to enable billions of people everywhere to get connected.

12.  Durability
 Long battery life
 User friendly
 Global Expansion
 Brand loyalty
 Affordable prices
 Low voice quality
 Less stylish
 Heavy sets
 Absence of Android OS

13.  Perfect customers in
Pakistan
 Increase of mobile
usage
 Alliance with Microsoft
 Competitors
 Low cost Samsung
mobiles.
 China Mobiles
 Android operating
system

14.  To create and build high quality mobile products.
 To assist people in feeling that they are very near to what
matters to them most
 To facilitate people from all over the world get more life’s
opportunities through mobile phones connections.
 To provide internet to many people in the whole world with the
improving internet technology.

16.  Over the past five years its market share declined as a result
of the growing use of touch screen smart phones from other
vendors principally – the iPhone by Apple and devices running
on Android( operating system owned by Google), which Nokia
doesn’t use.
 As a result of which the corporation’s share price fell from a
high of US$40 to US$2.
 In a bid to recover, Nokia announced a strategic partnership
with Microsoft in Feb 2011, leading to the replacement of
Symbian with Microsoft’s Windows8 OS in all smart phones.

17.  Symbian was Nokia’s main smart phone OS until 2011.its first
touch screen phone was NOKIA 7710, then came N-series
and E-series.
 Nokia’s CEO Stephen Elop ( formerly head of Microsoft
business division) took very effective decision. Following the
replacement of the Symbian system, Nokia's Smartphone
sales figures, which had previously increased, collapsed
dramatically.
 From the beginning of 2011 until 2013, Nokia fell from its
position as the world's largest Smartphone vendor to assume
the status of tenth largest.
 As of August 2013, Nokia's flagship product is the Nokia
Lumia 1020, in addition to its predecessors, the 920,
the 925 and the 928.

19. Quality – “the heart of Nokia’s
brand promise”