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Simplifies your small business.

September 2010




                                 1
The Problem
No web service provides an aggregated
solution to organize, run, and check the
health of a small business
    Existing services are built for large businesses

    Owners don’t have the capacity to manage finances - they hire accountants or
    bookkeepers

    They want to know the profitability of services and the overall cash flow

    Owners do not have a way to track the revenue generated and re-engage with
    customers who come in from a deal or referral

    Services charge for integration, which is prohibitively high for a small business budget
                                                                                      “
“   My present system is messy, hard to organize, and time consuming.
    L. Bostrum, Co-Director of Yoga Fitness in Campbell, CA




                                                                                               2
The Current Work-around




                          3
Our Solution
Small businesses can organize and leverage
available data through on aggregated
solution
    Automates collecting payments, purchase history reveals profitability of
    services and makes it easier to forecast cash flow.

    Easy setup and maintenance - import customer data and export revenue data
    to existing services.

    Computes lifetime value of customers based on who is generating leads,
    paying on time, and what and how much they are purchasing.

    Tracks deal referrals and manages retention to reveal ROI of deal and re-
    engage with customer.                                                                             “
“   The thing that struck me the most about BizeeBee is the simplicity of the product. I am always
    looking for ways to streamline our process and make things easier at the front desk, so that we
    spend less time on the computer and more time with students.

    Juicy Sanchez, Co-Owner of Mission Yoga in San Francisco, CA



                                                                                                          4
Easily import customers & automate
   process of sending a payment




Customer receives payment request
via email and clicks link to pay




                                        SBO tracks top customers by revenue & referrals




                                                                                          5
The Market
Microbusinesses are the fastest growing segment
     Compose 95% of US Businesses*

     26.5M Small Businesses with fewer than 10 employees**

     Microbusiness owners use the web a median of 17 hours a week***


Focus on class-based microbusiness: Fitness
     US Fitness Industry revenues of $15.9B

     Yoga $5.7B in sales****


                                         * http://www.microbusinessresearch.org/
                                         ** http://www.microbusinessstrategies.com/ 26.5M in 2007
                                         *** http://www.clickz.com/clickz/news/1704612/study-smallest-
                                         businesses-are-heaviest-web-users
                                         **** http://www.forbes.com/forbes/2009/0921/entrepreneurs-
                                         franchising-bikram-yoga-new-twists.html




                                                                                                         6
Yoga Market
Consumers

     There are 14M people practicing yoga in the US up from 11M in 2007*

     30% have household incomes higher than $75k**
     76.9% are women, 23.1% men, 25.2% are 25-34, 15.7% are 35-44, 26.9% are 45-54


     “....the average yogi as a younger, affluent, educated single woman”.

Studios
     Independent Studios make $25-50k a year

     Bikram Yoga and other franchises can earn over $250k a year
     e.g. Startup costs Iyengar franchise - $400, Bikram franchise costs $10k (ongoing: 5% gross revenues or
     $1000 per month )

                                                      * “Economic woes make yoga popular stress buster in US”
                                                      http://www.deccanchronicle.com/health/economic-woes-make-
                                                      yoga-popular-stress-buster-us-823 - 2010
                                                      ** Survey “Yoga in America”, 4000 individuals in 2004




                                                                                                                  7
Customer Acquisition
   Organically grown user base | 100+ SBOs
   Contacted small business bloggers and influencers
   The Hive (blog) small business resource - Launched April 2010
   Growing 10+ SBOs a week - Launched August 2010

   Partnerships
   Square, FreshBooks, Receivables Exchange

   Fitness Franchises
   Bikram Yoga, Bar Method, Daily Method, Gracie Brazilian Jiu Jitsu


   Search Engine Marketing and Social Media
   Twitter, Facebook Fanpages and small business communities

   Demo and attend Small Business Conferences
   SmallBizTechnology, BizTechDay




                                                                       8
Competition

                 Ease-of-Use    Payments       Cash Flow                  Customer Data



                                                                      Purchase   Track Deals &      Calculate
                  Simplicity   Bill Reminder   Forecasting   Import
                                                                       History      Referrals    Lifetime Value


  BizeeBee

MindBodyOnline

 FreshBooks

    Intuit

    PayPal

  SalesForce

    ZoHo




                                                                                                                  9
Financials

      Total Investment $100k
      Bootstrapped - $50k
      Angel Investor - $50k

      Current Burn Rate $20k month*
      3 Full Time Employees
      2 Part Time Employees

      Ask $1M*
      12 months of runway
      Increase headcount and marketing budget

      Revenue Subscription based
      Flat pricing structure at $25/month + $50 setup fee
      Can also have charge based on size of business, number of studios, and usage

                                                      * See Appendix A for breakdown




                                                                                       10
Team
  MANAGEMENT                                                ADVISORS
                                                            Manvinder Saraon
                                                            Former CMO at Homestead.com
                                                            Expertise in small business products
                                                            and focused on helping business
                                                            establish an online presence.



  Poornima Vijayashanker                                    Aaron Patzer
  CEO & Founder                                             Formerly Founder & CEO of
  poornima@bizeebee.com
  408.702.7118

  Founding engineer at Mint.com. Learned how to build a
  simple and aggregated web service. Using the lessons
  from Mint.com, her goal is to create a unique and
  profitable web service to address the pains of small and
  micro-business owners.




                                                                                                   11
Appendix A

     Current Burn Rate $20k month
     Headcount - $15k (1 Designer, 2 FT Engineer, 1 PT Engineer, 1 PT Community
     Manager)
     Servers/Operations - $150
     Legal - $5k

     Ask $1M* - Potential Burn Rate $60k
     Headcount - $45k (1 Designer, 1 VP of Engineering, 3 FT Engineers, 1 FT
     Marketing, 1 PT Community Manager)
     Marketing Budget - $5k (SEM, Conferences, Local PR Campaigns)
     Equipment/Office Space - $5k
     Legal - $5-10k




                                                      * See Appendix for breakdown




                                                                                     12
Appendix B

     Customer Acquisition Milestones
     6 months - 1000 active users
     12 months - 5000 active users

     Revenue Milestones
     800 active * ($25/month + $50 setup) = $60k (break-even)

     Upsell
     $100/month for medium sized businesses or managing multiple studios




                                                      * See Appendix for breakdown




                                                                                     13

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BizeeBee Prototype Pitch

  • 1. Simplifies your small business. September 2010 1
  • 2. The Problem No web service provides an aggregated solution to organize, run, and check the health of a small business Existing services are built for large businesses Owners don’t have the capacity to manage finances - they hire accountants or bookkeepers They want to know the profitability of services and the overall cash flow Owners do not have a way to track the revenue generated and re-engage with customers who come in from a deal or referral Services charge for integration, which is prohibitively high for a small business budget “ “ My present system is messy, hard to organize, and time consuming. L. Bostrum, Co-Director of Yoga Fitness in Campbell, CA 2
  • 4. Our Solution Small businesses can organize and leverage available data through on aggregated solution Automates collecting payments, purchase history reveals profitability of services and makes it easier to forecast cash flow. Easy setup and maintenance - import customer data and export revenue data to existing services. Computes lifetime value of customers based on who is generating leads, paying on time, and what and how much they are purchasing. Tracks deal referrals and manages retention to reveal ROI of deal and re- engage with customer. “ “ The thing that struck me the most about BizeeBee is the simplicity of the product. I am always looking for ways to streamline our process and make things easier at the front desk, so that we spend less time on the computer and more time with students. Juicy Sanchez, Co-Owner of Mission Yoga in San Francisco, CA 4
  • 5. Easily import customers & automate process of sending a payment Customer receives payment request via email and clicks link to pay SBO tracks top customers by revenue & referrals 5
  • 6. The Market Microbusinesses are the fastest growing segment Compose 95% of US Businesses* 26.5M Small Businesses with fewer than 10 employees** Microbusiness owners use the web a median of 17 hours a week*** Focus on class-based microbusiness: Fitness US Fitness Industry revenues of $15.9B Yoga $5.7B in sales**** * http://www.microbusinessresearch.org/ ** http://www.microbusinessstrategies.com/ 26.5M in 2007 *** http://www.clickz.com/clickz/news/1704612/study-smallest- businesses-are-heaviest-web-users **** http://www.forbes.com/forbes/2009/0921/entrepreneurs- franchising-bikram-yoga-new-twists.html 6
  • 7. Yoga Market Consumers There are 14M people practicing yoga in the US up from 11M in 2007* 30% have household incomes higher than $75k** 76.9% are women, 23.1% men, 25.2% are 25-34, 15.7% are 35-44, 26.9% are 45-54 “....the average yogi as a younger, affluent, educated single woman”. Studios Independent Studios make $25-50k a year Bikram Yoga and other franchises can earn over $250k a year e.g. Startup costs Iyengar franchise - $400, Bikram franchise costs $10k (ongoing: 5% gross revenues or $1000 per month ) * “Economic woes make yoga popular stress buster in US” http://www.deccanchronicle.com/health/economic-woes-make- yoga-popular-stress-buster-us-823 - 2010 ** Survey “Yoga in America”, 4000 individuals in 2004 7
  • 8. Customer Acquisition Organically grown user base | 100+ SBOs Contacted small business bloggers and influencers The Hive (blog) small business resource - Launched April 2010 Growing 10+ SBOs a week - Launched August 2010 Partnerships Square, FreshBooks, Receivables Exchange Fitness Franchises Bikram Yoga, Bar Method, Daily Method, Gracie Brazilian Jiu Jitsu Search Engine Marketing and Social Media Twitter, Facebook Fanpages and small business communities Demo and attend Small Business Conferences SmallBizTechnology, BizTechDay 8
  • 9. Competition Ease-of-Use Payments Cash Flow Customer Data Purchase Track Deals & Calculate Simplicity Bill Reminder Forecasting Import History Referrals Lifetime Value BizeeBee MindBodyOnline FreshBooks Intuit PayPal SalesForce ZoHo 9
  • 10. Financials Total Investment $100k Bootstrapped - $50k Angel Investor - $50k Current Burn Rate $20k month* 3 Full Time Employees 2 Part Time Employees Ask $1M* 12 months of runway Increase headcount and marketing budget Revenue Subscription based Flat pricing structure at $25/month + $50 setup fee Can also have charge based on size of business, number of studios, and usage * See Appendix A for breakdown 10
  • 11. Team MANAGEMENT ADVISORS Manvinder Saraon Former CMO at Homestead.com Expertise in small business products and focused on helping business establish an online presence. Poornima Vijayashanker Aaron Patzer CEO & Founder Formerly Founder & CEO of poornima@bizeebee.com 408.702.7118 Founding engineer at Mint.com. Learned how to build a simple and aggregated web service. Using the lessons from Mint.com, her goal is to create a unique and profitable web service to address the pains of small and micro-business owners. 11
  • 12. Appendix A Current Burn Rate $20k month Headcount - $15k (1 Designer, 2 FT Engineer, 1 PT Engineer, 1 PT Community Manager) Servers/Operations - $150 Legal - $5k Ask $1M* - Potential Burn Rate $60k Headcount - $45k (1 Designer, 1 VP of Engineering, 3 FT Engineers, 1 FT Marketing, 1 PT Community Manager) Marketing Budget - $5k (SEM, Conferences, Local PR Campaigns) Equipment/Office Space - $5k Legal - $5-10k * See Appendix for breakdown 12
  • 13. Appendix B Customer Acquisition Milestones 6 months - 1000 active users 12 months - 5000 active users Revenue Milestones 800 active * ($25/month + $50 setup) = $60k (break-even) Upsell $100/month for medium sized businesses or managing multiple studios * See Appendix for breakdown 13