Keynote delivered at Podim Conference in Maribor, Slovenia on May 11, 2016. Talking about the common myths that hold people back from developing their products, and what to consider before catering to a global user base.

1. C O N F I D E N T C O M M U N I C AT O R 2 0 1 6
Myths You Need to Overcome to
Go from Idea to a Global Product
Poornima Vijayashanker
@poornima
PODIM Conference
Maribor, Slovenia
May 11, 2016

2. W E E K 1 - C L A S S 1
M O D U L E 1 : D E L I V E R L I K E A P R O
…
P O O R N I M A V I J AYA S H A N K E R
M AY 2 , 2 0 1 6
B A C K G R O U N D
• Mint.com
• EIR at 500 Startups
• Duke University
• Femgineer

3. M Y T H : G O G L O B A L F I R S T

4. # 1 G O L O C A L B E F O R E Y O U
G O G L O B A L

5. • Customer
• Revenue
• Investors
G E T T R A C T I O N L O C A L LY

8. M Y T H : F O L L O W A P R O V E N PAT H

9. # 2 F O C U S O N O N E M A R K E T
• Reduce burn
• Pick your market
• Should be based on customer behavior

10. headout
• Based in Bangalore
• NYC market
• Tourism

11. M Y T H : S T U C K I N Y O U R C O U N T RY

12. # 3 P O L I T I C A L C L I M AT E

13. # 4 U N D E R S TA N D L A N D S C A P E
• Culture
• Technology Adoption
• Competition
• Regulatory Environment
• Investment Potential

14. • China: Didi Kuaidi - 78.3%
• India: Olacabs - 80%
• South Korea
• Japan
• France: Blablacar
• Germany: Mytaxi
• Russia: Yandex
• Israel: Gett
• Turkey: BiTaksi

15. M Y T H : S I T B A C K & WA I T

16. # 5 B O O T S T R A P & B U I L D

17. M Y T H :
S U P P O RT
C O M E S
T O Y O U

18. # 6 F I N D R E G I O N A L S U P P O RT

19. # 7 L E G A L E N T I T Y

20. M Y T H :
M O V E Y O U R
T E A M

21. # 8 R E M O T E T E A M

22. M Y T H : M O N E Y F L O W S

23. # 9 I N V E S T M E N T

24. M Y T H : S I N K
O R S W I M

25. # 1 0 T I M E

26. • Attend: How to Ship Your Ideas
• @poornima
• poornima@femgineer.com
Q & A