Effective 60 Second BNI Presentations - Mike Darnell, BNI United Bangkok The full post is here: http://kpis.co/2010/10/07/effective-60-second-business-networking-introductions-5-keys-to-success Feel free to use this at your BNI chapter meetings : ) My only request is you give me the following credit: Mike Darnell - Web Project Manager http://KPIs.co - The Key Performance Indicator blog BTW you can find all my BNI posts here: http://kpis.co/tag/bni Enjoy...! Mike : )

1. 5 Keys for
Effective
60 sec
presentations
Mike Darnell/BNI United
Bangkok

2. Today we’re here
to talk about
SECS!!!
60 secs to be
exact…

3. “60 Seconds? No problem! I can talk
about me for hours…”
Every 60 seconds we ever give will always be
the first impression we make on someone…
…and we only ever get 1 chance
to make a first impression

4. GOAL
Improving our 60 second
presentations
in order to maximize each
opportunity we get to
educate our BNI sales team

5. Why 60 seconds?
1. Less is More – Being
succinct is a virtue
2. Challenging – It keeps
things interesting
3. Practical – at 60
seconds/person a BNI
meeting with 30 people
will take at least 2 hours…

6. The 5 keys
to an effective
60 seconds
BNIs recommended structure

7. 1. Name Company Profession, What We Do – Overview
2. The “Least Common Denominator” – Introduce the
specific facet of your business you’ll discuss this week
3. Tell Your LCD Story – Elaborate on your LCD
4. Call to Action – List your specific referral request
5. Conclusion – Repeat your name, company and profession
and provide a “Memory Hook”

8. Intro: Name, Company, Profession
and what we do
“…Hi,my name is Mike Darnell and I run KPIs.co, The Key
Performance Indicator Company . I’m an ecommerce
project manager. My goal is to help you make more from
your website…”
• 10 seconds Stress their benefits

9. The Least Common
Teach your team
Denominator 1 new thing every week
“…This week I’d like to
talk to you about the
benefits of Site
Search…”
• 5 seconds

10. The Story The type of client
“…Over the past week I’ve been we work with
helping a client – a medium sized
Technology vendor by implementing
Site Search. After only a week we
discovered that most customers are
What we do
looking for the site’s Login function.
The benefit to the client – a quick win
via a small fix that will go a long way
to improve customer service…”
How it helps
• 40 seconds

11. The Call to Action
“…This week I’d like an
BE SPECIFIC introduction to K. Pawoot,
the CEO of TARAD.com. I
want to offer him to pilot
a new and exciting
ecommerce video
technology…”
Stress their benefits

12. Signoff – being
memorable in a
good way
“…I’m Mike Darnell
Helping you
Milk your online
Metrics for profits…”
• 5 seconds
Have a TAGLINE

13. Conclusion
1. The less you talk about yourself the better
2. Talk about how you help others instead
3. Be clear
4. Be specific
5. Practice makes perfect – work with a BNI partner
6. Measure your effect – did you get what you came
for?

14. THANK YOU!
Mike Darnell
BNI United Bangkok
If you
enjoyed
this
please The Key Performance
consider
Sharing, Indicator Blog
Liking,
Tweeting
…