A presentation used for explaining usability by doing exercises (for an internship).

1. U S A B I L I T Y
what?
why?
how?

2. A G E N D A
WHAT is it?
WHY is it
important?
HOW can be
measured?

3. W H AT I S I T ?

4. E X E R C I S E 1
What do you think usability is?
‣ 10 min. brainstorming;
‣ 5 min. presentation/team;
‣ feedback.

5. How effectively, efficiently and satisfactorily a user can interact
with a user interface. (usability.gov)
usability
is
or
The extent to which a product can be used by specified users
to achieve specified goals with effectiveness, efficiency, and
satisfaction in a specified context of use. (ISO)
or
A quality attribute that assesses how easy user interfaces are
to use. (NNGroup)

7. – G E N E V I E V E B E L L , H E A D O F I N T E L’ S U S A U S E R
E X P E R I E N C E G R O U P ( I N “ H O M I N G I N O N T H E H U M A N
E L E M E N T ” )
“It’s not good enough to just keep producing
technology with no notion of whether it’s going to be
useful. You have to create stuff that people really
want, rather than create stuff just because you can.”

8. W H Y I S I T I M P O R TA N T ?

9. E X E R C I S E 2
Give 10 examples/team of good and bad usability practice:
‣ 60 min. brainstorming;
‣ max. 15 min. presentation/team (do not forget the arguments);
‣ feedback.

10. –JAKOB NIELSEN
“Usability is always relative to two things: who are
the users, and what are they trying to accomplish
with the UI.”

11. E X E R C I S E 3
Find the particularities for a culture:
‣ 20 min. brainstorming;
‣ 5 min. presentation/team;
‣ feedback.

12. –USABILA.COM
“For example, feminine oriented cultures tend to favor more
links on a landing page because they prefer having multiple
options and making connections between more elements. Also,
cultures with long-term oriented (i.e. value pragmatism and
future thinking) cultures interact better with content that includes
more images, while short-term oriented (i.e. value traditions)
cultures prefer a more focused site where there are fewer
distractions.”

14. W H AT U S E R S W A N T
‣ to find a place where their needs are understood;
‣ to easy find the answers to their questions;
‣ to talk their language and to be clear;
‣ to be in a place where they can find patterns and learn in
the same time;
‣ to easy complete tasks;
‣ to be in a consistent place that can be accessed from any
device.

15. H O W C A N B E M E A S U R E D ?

17. U S A B I L I T Y T E S T I N G T Y P E S
‣ person moderated;
‣ remote moderated;
‣ unmoderated from the distance;
‣ guerrilla testing;
‣ as a tester from your desk following a guide.

18. E X E R C I S E 4
Write 5 questions to find if it is in the target group for the
site you tested:
‣ 15 min./individual tasks, not team;
‣ 2 min./person;
‣ feedback.

20. Q U E S T I O N S ?

21. T H A N K Y O U .
for listening.
for involvement.
for interest.