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User
Needs
Business
Goals
WHY IS THIS STUFF BROKEN?
• It’s not my Job
• The World has changed
• I didn’t know
• I’m not a fish
• It’s broken on purp...
UX
Design
Data
Usability
Content
People
BUILDING THE USER
EXPERIENCE
• USER RESEARCH: understanding the
audience, personas, best practices,
Analytics
• INFORMATIO...
Garfield
• Goals
• Expectations
• Concerns
• Frustrations
• Tech savvy
• Etc.
Katrina
• Goals
• Expectations
• Concerns
• ...
ANALYTICS
SCROLL/CLICK MAPS
COMPETITIVE RESEARCH
SURVEYS
MAPPING THE USER
JOURNEY
USER FLOW
“An ounce of prevention is
worth a pound of cure.”
PRE-MORTEM
CARD SORTING
WIREFRAMES
PROTOTYPE
PAPER PROTOTYPING
THE UX OF YOUR UX
• porcelainduck.com
• @porcelainduck
RESOURCES
• http://www.usability.gov
• http://www.nngroup.com
• http://uxmyths.com
• http://www.uxbooth.com
• http://risko...
Won't somebody please think of the user!?
Won't somebody please think of the user!?
Won't somebody please think of the user!?
Won't somebody please think of the user!?
Won't somebody please think of the user!?
Won't somebody please think of the user!?
Won't somebody please think of the user!?
Won't somebody please think of the user!?
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Won't somebody please think of the user!?

Everything is an experience – from the things we all probably think of like websites and and customer service, to less obvious things like unboxing a smartphone or opening doors.

In my experience the lines between user experience (UX) and strategy can easily blur, but one thing’s for sure, UX touches everything yet is all too easy to neglect.

But good experience has to be someone’s responsibility. Unfortunately, it seems like it usually isn’t.

Join me for lols and lessons in user experience, including tactics and models you can apply to your website, business, app, and whatever else you do, to take a more user-centred approach. |

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Won't somebody please think of the user!?

  1. 1. User Needs Business Goals
  2. 2. WHY IS THIS STUFF BROKEN? • It’s not my Job • The World has changed • I didn’t know • I’m not a fish • It’s broken on purpose
  3. 3. UX Design Data Usability Content People
  4. 4. BUILDING THE USER EXPERIENCE • USER RESEARCH: understanding the audience, personas, best practices, Analytics • INFORMATION ARCHITECTURE: sitemaps, wireframes • VISUAL DESIGN: documents, websites, emails… • CONTENT: text, pictures, infographics, video • Measurement plan
  5. 5. Garfield • Goals • Expectations • Concerns • Frustrations • Tech savvy • Etc. Katrina • Goals • Expectations • Concerns • Frustrations • Tech savvy • Etc. Jessy • Goals • Expectations • Concerns • Frustrations • Tech savvy • Etc. PERSONAS
  6. 6. ANALYTICS
  7. 7. SCROLL/CLICK MAPS
  8. 8. COMPETITIVE RESEARCH
  9. 9. SURVEYS
  10. 10. MAPPING THE USER JOURNEY
  11. 11. USER FLOW
  12. 12. “An ounce of prevention is worth a pound of cure.” PRE-MORTEM
  13. 13. CARD SORTING
  14. 14. WIREFRAMES
  15. 15. PROTOTYPE
  16. 16. PAPER PROTOTYPING
  17. 17. THE UX OF YOUR UX
  18. 18. • porcelainduck.com • @porcelainduck
  19. 19. RESOURCES • http://www.usability.gov • http://www.nngroup.com • http://uxmyths.com • http://www.uxbooth.com • http://riskology.co/pre-mortem-technique/ • https://www.thinkwithgoogle.com • https://www.thinkwithgoogle.com/tools/customer-journey-to-online- purchase.html • http://deathtothestockphoto.com

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