Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7 Social Media Trends You Can't Afford to Miss in 2017


Published on

By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!

We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.

Catch the webinar replay here:

Published in: Social Media
  • Login to see the comments

7 Social Media Trends You Can't Afford to Miss in 2017

  1. 1. Rebekah Radice @RebekahRadice @PostPlanner
  2. 2. TODAY YOU’RE GOING TO LEARN: • 7 Social Media Trends You Need to Take Advantage of in 2017 • Why You Can’t Afford to Overlook These Trends • How to Implement Each of These Trends Into Your Business • Simple Ways to Get Started Immediately
  3. 3. PLUS, Stick Around Until the End... For a FREE surprise and an offer you can’t refuse!
  4. 4. Trend#1 PersonalizedExperience
  5. 5. By 2020, customers will manage 85% of their relationships with businesses without talking to a human. Source: Salesforce
  6. 6. 45% of online shoppers are more likely to shop on a site that offers personalized recommendations. Source: Invesp
  7. 7. Step 1: Focus on key moments of your buyer’s journey Step 2: Inspire them to buy what you’re selling Step 3: Meet them where they’re spending time
  8. 8. Create Micro Moments Source: ThinkWithGoogle 1. Mobile-centric searches 2. Most popular questions 3. Consumer surveys 4. Team brainstorms 5. In-store interviews
  9. 9. Make Empathy a Rule Top 10 companies in the Global Empathy Index increased in value more than TWICE as much as the bottom 10 and generated 50% more earnings.
  10. 10. Trend#2 Wearable,ExpiringandAugmentedContent
  11. 11. • Instagram Stories • Geofilters on Snapchat • Snapchat Spectacles • Augmented Reality (e.g. Pokemon)
  12. 12. Wearable Forecasted value of wearable devices
  13. 13. Expiring Facebook remains the most-used social media brand among all ages , but among 12-24’s, it’s been overtaken by Snapchat with Instagram close behind.
  14. 14. • Do bite sized videos about company’s vision • Interviews with employees or influencers • Behind the scenes look into your business • Tips and advice on trending topics • Showcase your product or service Use Snapchat or Instagram stories to:
  15. 15. Trend#3 CombineScienceandSocial
  16. 16. 88% of marketers want to know how to measure their social media ROI, but only 42% of marketers say they’re able to measure it. Source: Hubspot
  17. 17. Measure ROI 1.Set business goals 2.Measure your ROI 3.Improve tactics that aren’t delivering real value
  18. 18. Be data-driven. Don’t post random content you hope will work - analyze and post proven content.
  19. 19. Use Post Planner to predict the outcome of the content you’re sharing.
  20. 20. Trend#4 Automation
  21. 21. 79% of top- performing companies have been using marketing automation for more than 2 years. Source: Gleanster
  22. 22. 1. Automate your evergreen content. Don’t let great content go to waste or get stale. Keep it in front of a whole new audience.
  23. 23. 2. Use IFTTT! Set up automation between different social media networks.
  24. 24. 3. Use automation to post at the ideal times. Automate and solve your time-zone problems.
  25. 25. Trend#5 SocialVideo
  26. 26. Social video generates 1,200 percent more shares than text and images combined. Source: Brightcove
  27. 27. • Adding context to content • Empathy as a rule • Community and relationship building
  28. 28. Go Live to tease an even or product launch and get new leads.
  29. 29. Share a quick, practical, and actionable tip your followers can use.
  30. 30. Your Live Video Checklist: • Know your topic - focus on 3 main points. • Keep your answers short, concise and get to the point. • Avoid complex industry speak – no jargon. • Write an outline to prepare. • Talk through your content, but don’t script it out. • Know your audience - speak directly to their needs. • Make a great 1st impression - smile, relax, and have FUN!
  31. 31. Trend#6 Omni-ChannelStrategy
  32. 32. Want to discover multiple ways to reach your customers and create a personalized and integrated experience?
  33. 33. 88% of consumers say they’re more likely to shop with retailers that deliver personalized cross- channel experiences. Source: Swirl Networks
  34. 34. Create a seamless branded experience from your logo to colors, fonts, message and more across all channels. For physical items, include multiple photos and reviews to add context.
  35. 35. Check your analytics! • Find potential online customers engaging with your product • Look at potential customers abandoning shopping carts. Why is it happening and how can you offer more information to reduce it?
  36. 36. Regularly walk through how a customer perceives your company and work to improve your interactions and the buying experience.
  37. 37. OrganicReach Trend#7 Don’tknowhowtogetyourcontentseenbyalargeaudience?
  38. 38. 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Source: HubSpot
  39. 39. Never forget that QUALITY Content is KING. If you post interesting, engaging material, Facebook will want to promote it.
  40. 40. Tell stories and your audience will listen. If you have an interesting story with original pictures, share it.
  41. 41. Be data-driven in your posting. Stop guessing what content people will respond to and use Post Planner to find scientifically-proven content.
  43. 43. ● LOVEANNUAL-ourmostpopular plan! ● stopguessingandstartusing socialmarketingintelligence ● Coupon:FREELOVE FREELOVE-ONEMONTHONUS!
  44. 44.