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Rebekah Radice Ashton Hauff
@RebekahRadice @ashtonhauff
You’re In The Right Place
If You Want To Learn:
• Exactly how to use visual content in your
business to triple your engage...
PLUS, Stick Around Until the End...
For a FREE
surprise!
Why Use Visual Marketing?
• Over 63% of all social media content is comprised of images
• Nearly 54% of internet users hav...
THE FUNDAMENTALS OF A
GREAT IMAGE
01 Correct Image Size
• Cover Photo Dimensions: 828 x 315
• Profile Image: 180 x 180
• Shared Images: 1200 x 630
• Shared Link: 1200 x 630
• Hig...
• Profile Photo: 400 x 400px
• Header Photo: 1500 x 500px
• In-Stream Photo: 440 x 220px
Recommended Image
Sizes for Twitt...
• Profile Image: 110 x 110
• Photo Thumbnails: 161 x 161
• Photo Size: 1080 x 1080
Recommended Image
Sizes for Instagram:
• Banner Image: 646 x 220px
• Standard Logo: 400 x 400px
• Profile Picture: 400 x 400px
• Background Image: 1000 x 425px
R...
• Profile Image: 165 x 165
• Pins in feed: 236 px wide
• Expanded Pin size: 735 x adjusted size
• Pin board cover image: 2...
• Profile Image: 250 x 250
• Cover Image: 1080 x 608
• Shared Image: (in home stream and on
page) 497 x 373
• Shared Image...
THE FUNDAMENTALS OF A
GREAT IMAGE
02 Consistency
Be Recognizable
To make images consistent:
• Use the same filters (or filter) across all images
• Use a consistent font fo...
“It takes less than two-
tenths of a second for an
online visitor to form a
first opinion of your brand
once they've perus...
Make yours stand out in the feed!
• Don’t use a corporate-style
stock image
• Do ask “Is it relative to my topic
and audie...
THE FUNDAMENTALS OF A
GREAT IMAGE
03 Relevancy
Images must make a
connection to your
brand and audience.
Ask yourself...
• Are your images relevant to
your brand? To you...
THE FUNDAMENTALS OF A
GREAT IMAGE
04 Ability to Stand Out On It’s Own
Text-based images
can be used in a
number of ways:
• Share a quote
• Say something longer than
word count would allow
• Qu...
THE FUNDAMENTALS OF A
GREAT IMAGE
05 Pictures That Tell Your Story
Images are tied to
your core story...
“65% of marketing executives
believe visual assets (photos,
video, illustrations and...
Images are powerful...
They can:
• Persuade
• Motivate
• Mesmerize
• Enthrall
They tell a unique
story, connecting
viewers with your
message in a
compelling and
impactful way.
Whether humorous,
controversial or
emotional, telling
your story through
images can create
massive results.
THE FUNDAMENTALS OF A
GREAT IMAGE
06 Evoke Emotion
There are 3 reasons
consumers buy:
1. To satisfy a basic necessity:
food, clothing, shelter
2. To solve a problem: what’s
...
The Psychology
Behind Social Sharing
Understand the
Psychology Behind
Brand Colors
• Black - authority, power.
• Yellow - fun, joyous and
optimistic.
• Orange ...
GETTING STARTED
Psychologists suggest that color
impression accounts for 60% of
the acceptance or rejection
your product or service.
That’...
• Best represents
your company social
media promotional
strategy
• The feelings you
want to impart
• The action you
want t...
Define Your Visual
Style Through Fonts
Your font expresses your company
personality and has a direct impact on
conversions...
HubSpot found that
using 3 font styles
makes it easier to
read content.
When choosing your font, ask
yourself these questi...
Your headings and titles should be
easy to read and understand.
“Typography is the detail and
the presentation of a story....
Use a consistent
theme in your images
and a look and feel
that complements
your brand.
Define Your Visual
Style Through
Co...
Use online editing tools like
Canva and Relay to create
unique images that are
similar in form, follow a
theme, and share ...
Brands Using Visual Marketing Effectively
Starbucks teaches
us a valuable
lesson:
Sometimes less is more...
especially when it comes to
visual content.
Starbucks
Nike understands
the mentality of
their target
audience, and they
use this knowledge
to effectively
showcase their
brand.
...
Oreo knows
how to keep an
audience happy
and actively
engaged.
Oreo
Different Types of Visuals
Find a quote you like, pair it with a
color or simple background.
The dynamic duo will allow your
readers to ponder, ident...
People are visual
learners, and
infographics make
content eye-catching
and easy to understand.
Infographics: Data,
Charts ...
Questions, thoughts
and calls to action are a
great ways to use text
within visuals.
Conversation Starters
03
“100 Million Internet users
watch online video every
day.”
- Digital Sherpa
“90% of online shoppers say
they find video he...
• Write effective scripts
and make your video
informative with a healthy
blend of information,
entertainment, and
appeal.
...
● YouTube
● Facebook
● Periscope
● Vine
● Instagram
● Twitter
● Snapchat
Choosing Your
Platform
04
Most fans and
customers are eager
to see what you do
and how you achieve
your results.
Behind-The-Scenes
05
Tools To Use For Designing
Eye-Catching Images
• Pexels
• Pixabay
• Unsplash
• Stocksnap
• Gratisography
Free Image Sites
Choose pre-designed
graphics for complete
customization.
From the design-selector
menu:
● Choose your layout
● Search for ...
Create a branded image in a
matter of minutes.
Choose for social network
for exact dimensions.
Templates simplify process
...
Over is an app for Android
and iPhone.
As a photo-editing app, Over
makes it easy to add text,
choose your background, fon...
PiktoChart, is a free
Infographic-making
app.
It has over 100
customizable themes
for Infographics,
reports, banners and
p...
This is your go-to tool for
creating beautiful quote
graphics in a matter of
moments.
Add your quote, choose
your layout, ...
With PicMonkey, you can
edit an image or create a
collage using your own
images.
Arrange these images using
the pre-made t...
Growth Hacking Ideas: How To Grow
Your Brand With Visual Marketing
Tackle each one visually....
Instagram:
● More Tags = More Likes and
Comments
● No filter is the Best Filter
● Don’t Forge...
Snapchat
To increase engagement on Snapchat:
● Add VIP content - e.g. a sneak peek or behind-the-
scenes look into your sn...
● Create pinnable graphics
(size them correctly)
● Make your images
visually appealing
● Add a pinnable image to
your blog...
Never post visual content just for
the sake of it, and don’t limit your
visual marketing to the sole
promotion of your bus...
How can you implement
these ideas today?
● Put Your Plan in Place
○ 3 simple steps to
getting started!
● Use Tools the Pro...
3-Step Visual
Content Plan:
• Determine Goals:
Where do you want to be?
What does success look
like?
Know what you want ea...
• Identify Tools:
Which tools are right for you?
How will they help you create
a brand connection through
visual content?
...
• Define:
Where your visuals be shared:
social media, blog, website,
print?
How you will consistently
create and share vis...
● It might be that you’re frustrated
by your current visual content
strategy
● It might be that you have no visual
strateg...
You Have a Choice...
Fast or Slow?
1. DIY = Do it Slow
1. Use the Tools the Pro’s
Use = Do it Fast!
CoSchedule Can Help
You Automate Your
Visual Social Campaigns
with three big features
Social Templates
Best Time
Image Hel...
● FIND
● CREATE
● And POST
Scientifically PROVEN
Visual Content That
Skyrockets Engagement
and Reach!
Discover How Post
Pl...
Save 40% on Our Most
Popular Plan: GURU!
● Increase social media
engagement up to 650%!
● Post the right type of visual
co...
Don’t miss your chance to
combine visual content with
smart automation for a
POWERFUL combination!
USE CODE: PPVISUAL
LINK...
Get a FREE 30-day trial
from CoSchedule!
● Automate your visual campaigns
across all social media networks.
● Save a ton o...
And Don’t Forget About Your FREE Gift!
ARRIVING IN
YOUR INBOX:
The replay, including
slides and the photo
pack!
QUESTIONS?
Attract the RIGHT Audience With Visual Marketing
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Attract the RIGHT Audience With Visual Marketing

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Did you know...

Visual content is more than 40X more likely to get shared on social media than other types of content?

If you want to attract the right audience, you need eye-popping images!

In this presentation you'll learn:

-Exactly how to use visual content in your business to triple your engagement
-6 fundamentals to help you create the perfect social media image
-Where to find FREE images for your design
-What tools to use for designing eye-catching images
-Growth hacking ideas you can quickly implement

WATCH THE WEBINAR REPLAY: http://bit.ly/visualcontent-replay

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Attract the RIGHT Audience With Visual Marketing

  1. 1. Rebekah Radice Ashton Hauff @RebekahRadice @ashtonhauff
  2. 2. You’re In The Right Place If You Want To Learn: • Exactly how to use visual content in your business to triple your engagement • 6 fundamentals to help you create the perfect social media image • Where to find FREE images for your design • What tools to use for designing eye-catching images • Growth hacking ideas you can quickly implement
  3. 3. PLUS, Stick Around Until the End... For a FREE surprise!
  4. 4. Why Use Visual Marketing? • Over 63% of all social media content is comprised of images • Nearly 54% of internet users have uploaded a video or photo they created • Content with relevant images receive 94% more views than content without • Tweets with images get 150% more retweets than those without images • 37% more engagement is experienced when posts on Facebook include photos • More than 60% of consumers are likely to make contact with a company whose images appear on local searches
  5. 5. THE FUNDAMENTALS OF A GREAT IMAGE 01 Correct Image Size
  6. 6. • Cover Photo Dimensions: 828 x 315 • Profile Image: 180 x 180 • Shared Images: 1200 x 630 • Shared Link: 1200 x 630 • Highlighted Image: 1200 x 717 Recommended Image Sizes for Facebook:
  7. 7. • Profile Photo: 400 x 400px • Header Photo: 1500 x 500px • In-Stream Photo: 440 x 220px Recommended Image Sizes for Twitter:
  8. 8. • Profile Image: 110 x 110 • Photo Thumbnails: 161 x 161 • Photo Size: 1080 x 1080 Recommended Image Sizes for Instagram:
  9. 9. • Banner Image: 646 x 220px • Standard Logo: 400 x 400px • Profile Picture: 400 x 400px • Background Image: 1000 x 425px Recommended Image Sizes for LinkedIn:
  10. 10. • Profile Image: 165 x 165 • Pins in feed: 236 px wide • Expanded Pin size: 735 x adjusted size • Pin board cover image: 217 x 146 Recommended Image Sizes for Pinterest:
  11. 11. • Profile Image: 250 x 250 • Cover Image: 1080 x 608 • Shared Image: (in home stream and on page) 497 x 373 • Shared Image: (in the feed) 150 x 150 Recommended Image Sizes for Google Plus:
  12. 12. THE FUNDAMENTALS OF A GREAT IMAGE 02 Consistency
  13. 13. Be Recognizable To make images consistent: • Use the same filters (or filter) across all images • Use a consistent font for each section of images • Create a brand style and maintain it • Own your branded colors and don’t deviate (even slightly) • Place a watermark – logo, hashtag, or a slogan – on all images
  14. 14. “It takes less than two- tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website.” - Missouri University of Science and Technology Grab Attention
  15. 15. Make yours stand out in the feed! • Don’t use a corporate-style stock image • Do ask “Is it relative to my topic and audience?” • Do make sure the image has a bold focal point • Do choose images that are clear and easy to view • Don’t do the same thing as everyone else in your niche Images that Stand Out
  16. 16. THE FUNDAMENTALS OF A GREAT IMAGE 03 Relevancy
  17. 17. Images must make a connection to your brand and audience. Ask yourself... • Are your images relevant to your brand? To your niche? • Is it obvious (just by viewing your images) which product or service you offer? Don’t confuse your audience with an inconsistent message.
  18. 18. THE FUNDAMENTALS OF A GREAT IMAGE 04 Ability to Stand Out On It’s Own
  19. 19. Text-based images can be used in a number of ways: • Share a quote • Say something longer than word count would allow • Quote fascinating facts to entice clicks • Create a clickable headline image • Stress the benefits of your content and/or offer
  20. 20. THE FUNDAMENTALS OF A GREAT IMAGE 05 Pictures That Tell Your Story
  21. 21. Images are tied to your core story... “65% of marketing executives believe visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.” - CMO Council, From Creativity to Content
  22. 22. Images are powerful... They can: • Persuade • Motivate • Mesmerize • Enthrall
  23. 23. They tell a unique story, connecting viewers with your message in a compelling and impactful way.
  24. 24. Whether humorous, controversial or emotional, telling your story through images can create massive results.
  25. 25. THE FUNDAMENTALS OF A GREAT IMAGE 06 Evoke Emotion
  26. 26. There are 3 reasons consumers buy: 1. To satisfy a basic necessity: food, clothing, shelter 2. To solve a problem: what’s their concern, challenge or problem 3. Better themselves: better body, life, bank account
  27. 27. The Psychology Behind Social Sharing
  28. 28. Understand the Psychology Behind Brand Colors • Black - authority, power. • Yellow - fun, joyous and optimistic. • Orange - cheerful, inviting. • Red - emotionally intense. • Blue - tranquility, loyalty. • Green - nature, refreshing.
  29. 29. GETTING STARTED
  30. 30. Psychologists suggest that color impression accounts for 60% of the acceptance or rejection your product or service. That’s HUGE! Define Your Visual Style Through a Consistent Color Range
  31. 31. • Best represents your company social media promotional strategy • The feelings you want to impart • The action you want them to take Choose a Color That...
  32. 32. Define Your Visual Style Through Fonts Your font expresses your company personality and has a direct impact on conversions. • Serif: Reference to the small lines that are attached to the main stroke • Sans Serif: A letterform that doesn’t have a serif attached. • Script: Fluid letterforms that connect • Display: A typeface that is quite decorative in style
  33. 33. HubSpot found that using 3 font styles makes it easier to read content. When choosing your font, ask yourself these questions: • Is my company fun, silly, entertaining, serious, inquisitive, playful, or straightforward? • Is my content fun, silly, entertaining, serious, inquisitive, playful, or straightforward?
  34. 34. Your headings and titles should be easy to read and understand. “Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things.” - Cypress Highsmith Define Your Visual Style Through Typography
  35. 35. Use a consistent theme in your images and a look and feel that complements your brand. Define Your Visual Style Through Consistent Imagery
  36. 36. Use online editing tools like Canva and Relay to create unique images that are similar in form, follow a theme, and share visual elements. Make consistency easy!
  37. 37. Brands Using Visual Marketing Effectively
  38. 38. Starbucks teaches us a valuable lesson: Sometimes less is more... especially when it comes to visual content. Starbucks
  39. 39. Nike understands the mentality of their target audience, and they use this knowledge to effectively showcase their brand. Nike
  40. 40. Oreo knows how to keep an audience happy and actively engaged. Oreo
  41. 41. Different Types of Visuals
  42. 42. Find a quote you like, pair it with a color or simple background. The dynamic duo will allow your readers to ponder, identify with, and in return, share your quote. Keep your quotes concise, visually appealing and emotionally inspiring. Quotes 01
  43. 43. People are visual learners, and infographics make content eye-catching and easy to understand. Infographics: Data, Charts and Graphs 02
  44. 44. Questions, thoughts and calls to action are a great ways to use text within visuals. Conversation Starters 03
  45. 45. “100 Million Internet users watch online video every day.” - Digital Sherpa “90% of online shoppers say they find video helpful in making shopping and buying decisions.” - ZenDesk Create Videos 04
  46. 46. • Write effective scripts and make your video informative with a healthy blend of information, entertainment, and appeal. • Choose a relevant topic • Know where to post, how to post and how often to post Where to Begin with Video 4a
  47. 47. ● YouTube ● Facebook ● Periscope ● Vine ● Instagram ● Twitter ● Snapchat Choosing Your Platform 04
  48. 48. Most fans and customers are eager to see what you do and how you achieve your results. Behind-The-Scenes 05
  49. 49. Tools To Use For Designing Eye-Catching Images
  50. 50. • Pexels • Pixabay • Unsplash • Stocksnap • Gratisography Free Image Sites
  51. 51. Choose pre-designed graphics for complete customization. From the design-selector menu: ● Choose your layout ● Search for images ● Purchase stock photos ● Add effects to your image ● Customize the look and feel to match your brand color palette and fonts Canva
  52. 52. Create a branded image in a matter of minutes. Choose for social network for exact dimensions. Templates simplify process on quotes, covers, CTA’s, events and more! Relay
  53. 53. Over is an app for Android and iPhone. As a photo-editing app, Over makes it easy to add text, choose your background, font and save or submit directly to your social networks. Over
  54. 54. PiktoChart, is a free Infographic-making app. It has over 100 customizable themes for Infographics, reports, banners and presentations. PiktoChart
  55. 55. This is your go-to tool for creating beautiful quote graphics in a matter of moments. Add your quote, choose your layout, add a photo or choose a plain background, pick your color and font and you’re done! QuotesCover
  56. 56. With PicMonkey, you can edit an image or create a collage using your own images. Arrange these images using the pre-made templates, and then add your special touches through overlays, text and more. PicMonkey
  57. 57. Growth Hacking Ideas: How To Grow Your Brand With Visual Marketing
  58. 58. Tackle each one visually.... Instagram: ● More Tags = More Likes and Comments ● No filter is the Best Filter ● Don’t Forget to Add a Call-to- Action – they really do work! ● Desaturated Photos Get More Likes ● Photos with Faces Get More Likes Know the Social Network 02
  59. 59. Snapchat To increase engagement on Snapchat: ● Add VIP content - e.g. a sneak peek or behind-the- scenes look into your snaps or experiment with limited and special offers. ● Use dual filters. ● Location, location, location. ● Be real, be fun, be YOU! ● Try out segmentation: For every chat, you can select a number of recipients, which is an ideal feature for business owners looking to connect with a specific audience. 02
  60. 60. ● Create pinnable graphics (size them correctly) ● Make your images visually appealing ● Add a pinnable image to your blog content Be Pinnable! 01
  61. 61. Never post visual content just for the sake of it, and don’t limit your visual marketing to the sole promotion of your business. Stop making it all about YOU. Design an experience around your business and brand. Design an Experience, Don’t Just Sell a Product or Service 02
  62. 62. How can you implement these ideas today? ● Put Your Plan in Place ○ 3 simple steps to getting started! ● Use Tools the Pro’s Use ○ Batch and automate what you can! So the Question Is...
  63. 63. 3-Step Visual Content Plan: • Determine Goals: Where do you want to be? What does success look like? Know what you want each design to help you achieve. 01
  64. 64. • Identify Tools: Which tools are right for you? How will they help you create a brand connection through visual content? 02
  65. 65. • Define: Where your visuals be shared: social media, blog, website, print? How you will consistently create and share visual content. 03
  66. 66. ● It might be that you’re frustrated by your current visual content strategy ● It might be that you have no visual strategy at all ● It might be your need to create high quality content without a big budget ● It might be that you need an easy way to share your visual content. ● It might be that you know you need to use visual content but don’t know where to begin. Why Did You Show Up Here Today?
  67. 67. You Have a Choice... Fast or Slow? 1. DIY = Do it Slow 1. Use the Tools the Pro’s Use = Do it Fast!
  68. 68. CoSchedule Can Help You Automate Your Visual Social Campaigns with three big features Social Templates Best Time Image Helpers
  69. 69. ● FIND ● CREATE ● And POST Scientifically PROVEN Visual Content That Skyrockets Engagement and Reach! Discover How Post Planner Can Help You...
  70. 70. Save 40% on Our Most Popular Plan: GURU! ● Increase social media engagement up to 650%! ● Post the right type of visual content, not just any content. ● Share scientifically proven content with our STAR rating system!
  71. 71. Don’t miss your chance to combine visual content with smart automation for a POWERFUL combination! USE CODE: PPVISUAL LINK: bitly.com/PPVISUAL Time Runs Out on Sunday at Midnight!
  72. 72. Get a FREE 30-day trial from CoSchedule! ● Automate your visual campaigns across all social media networks. ● Save a ton of time for the more important things. ● Become a rockstar marketer! Get it right now! http://coschedule.com/postplanner
  73. 73. And Don’t Forget About Your FREE Gift! ARRIVING IN YOUR INBOX: The replay, including slides and the photo pack!
  74. 74. QUESTIONS?

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