How do you apply the human approach to marketing? Is it even possible to do that today? Here's a big problem with social media: Over 27,000,000 pieces of content are shared each day. How can one person stand out? The key is by applying 'the human approach,' and nobody understand that topic better than Bryan Kramer. Bryan is the author of "Human to Human" (aka #h2h), a book that describes a better way to approach marketing. Says the author, "Communication shouldn’t be complicated. It should just be genuine and simple." During his time with us on #ViralChat, it was easy to see Bryan's passion shine through. Our audience LOVED it, pushing this edition of the chat to more than 2,800 tweets! This post is a summary of our discussion. Invest a minute with us. This is thought-provoking material and may lead you to change your entire approach to marketing via social media.

1. VIRALCHAT#VIRALCHAT
WITHHOST
@POSTPLANNER
ANDSPECIALGUESTBRYANKRAMER
@BRYANKRAMER
THURSDAY,JUNE25,2015
HOWTOAPPLYAHUMANAPPROACHTOYOUR
SOCIALMEDIAMARKETING
YOUCOINEDTHETERM#H2HORHUMANTO
HUMAN.WHATISTHATALLABOUT?
HOWCANBUSINESSESBEMOREHUMAN
ONLINE?
DOYOUTHINKBUSINESSESJUSTDON’TGET
HUMANTOHUMANMARKETING?
ARETHERECERTAINTYPESOFCONTENTTHAT
MAKESBUSINESSESMOREHUMAN?
WHYISSHARINGOTHERPEOPLE’SCONTENT
IMPORTANTONSOCIALMEDIA?
HOWCANTRANSPARENCYGIVEBUSINESSES
THEEDGEOVERTHEIRCOMPETITORS?
It used to be that marketing was segmented into two categories; business-
to-business (B2B) or business-to-consumer (B2C)
Content like behind the scenes, sceneries, pets, makes businesses more
human.
The fact is that the lines are so far blurred between the two marketing
segments it’s hard to differentiate between the two
Whether it’s trust, loyalty respect, even love, it’s the intangibles that people
desire but can never buy.
I’m a big believer in automating the right things, but one thing you will
never be able to do is automate relationships.
In fact, everyone’s own brand is at stake in this new economy, where an
individual’s brand is shaped by what we share.
Be human in your interactions and dont try to automate engagement.
Human to human is about building a connection, not just trying to make a
sale
Brands don’t understand the value of the personal brand relationships and
try to look at it holistically.
Social and marketing need to work together to personalize individual
conversations
Humans interact and feel more compelled take action when we interact,
engage, personalize and listen
These days, the problem isn’t getting the information: it’s getting the right
information.
If you share irrelevant or unhelpful content, it won’t resonate with your
target audience. It’s that simple
The brands that are really nailing the concept of sharing are not doing it by
giving away content in one-way transactions.
Dove’s Campaign for Real Beauty, back in 2004, is based on creating a
dialogue with real women about their ideas of beauty.
Content that strikes an emotional cord or SOLVES a problem is recognized
and shared. No feeling = no reaction
A6) My golden rule with social media EVERYDAY is “Post with Purpose”..
Whether curating or creating content - makes a difference
What conversations do you ever have where it’s only you talking about
you? We share, we relate, we help others.
Automation in moderation. Find balance and allow yourself the freedom to
get involved in the conversation.
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
Bryan Kramer #viralchat
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Bryan Kramer #viralchat
Bryan Kramer #viralchat
Laurie Meisel #viralchat
Ahna Hendrix #viralchat
LUCYrk #viralchat
Rebekah Radice #viralchat
John Lusher #viralchat
Aaron Lee #viralchat
Lisa Wetzel #viralchat
#VIRALCHATBYTHENUMBERS
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