SlideShare a Scribd company logo
1 of 51
Download to read offline
How to Easily Discover Great Visual Content...
and Create Images Your Facebook Fans Crave!
About Rebekah Radice
@RebekahRadice
@PostPlanner
#ViralWebinar
About Peg Fitzpatrick
@PegFitzpatrick
#ViralWebinar
Housekeeping:
✓ Don’t forget to use the hashtag #ViralWebinar
✓ Clear off your desk and shut down your tech
toys - you won’t want to miss a second of this
✓ Grab a pen and paper or your favorite note-
taking app and get ready to take notes
#ViralWebinar
What You’ll Learn:
✓ How to quickly (and easily) discover great visual content
that your Facebook (and social media) audience will LOVE
✓ The key to creating images that stand out and get noticed
in the Facebook Newsfeed
✓ How to design optimized images for your Facebook
cover, profile and ads
✓ The most effective visual marketing strategies to attract
relevant and genuine Facebook Fans
#ViralWebinar
Why Visual Content Matters
#ViralWebinar
The 3 P’s of Facebook Success
✓ Personal
✓ Purpose
✓ Promotion
#ViralWebinar
Where to Discover
Great Visual Content
#ViralWebinar
Visual Marketing WOW Factor
✓ 95% of B2B buyers said that they prefer short,
snackable content when making a decision
✓ The amount of video posted to Facebook from
people and brands increased by 75% in 2014
✓ In a survey of 30,000 Facebook Pages, posts with
photos received 87% of total interactions
#ViralWebinar
Your
Facebook
Newsfeed
#ViralWebinar
Look to
Companies
Creating
Relevant
Content
✓ Pages within your
industry or niche
#ViralWebinar
Not sure who they are?
How to find your competition!
#ViralWebinar
Use Facebook search to find similar pages
✓ Graph may be gone, but the
benefits remain
→ Use Facebook Search
Strings
― Pages liked by people
who like [your page]
― Pages like by people
who live in [your city]
and like [your page]
#ViralWebinar
Use free tools to find pages based on keyword
✓ Use a FREE Tool:
→ http://www.intel-sw.
com/blog/facebook-
search/
#ViralWebinar
Use Facebook search to find similar pages
✓ Likealyzer
lists Pages
in your
niche/topic
#ViralWebinar
What are they doing well?
#ViralWebinar
What type of
content is
resonating with
their audience?
#ViralWebinar
How can you
create
something
similar, but
unique?
#ViralWebinar
Now keep up with them
✓ Create a folder in
Post Planner to
easily manage all
content in one
place
#ViralWebinar
Add URL of each competitor Facebook Page
✓ Add each Page to your Pages to Watch
#ViralWebinar
The Keys to Creating Images That Stand Out
✓ Stick to your brand
✓ Use a watermark
✓ Photos in a theme
#ViralWebinar
Study the Traits of Highly Shareable Content
✓ What makes
a graphic go
viral?
✓ What causes
fans to stand
up and take
notice?
✓ How can you
capture your
own magic?
#ViralWebinar
Step 1 - Know the Traits of Highly Shareable Content
✓ Unique
#ViralWebinar
Traits of Highly Shareable Content
✓ On Brand
#ViralWebinar
Traits of Highly Shareable Content
✓ Correctly sized
#ViralWebinar
Traits of Highly Shareable Content
✓ Includes a
Call to Action
#ViralWebinar
Traits of Highly Shareable Content
✓ Motivates
and Inspires -
relevant to
audience
#ViralWebinar
Tools to Create Visual Content
#ViralWebinar
Tools to Create Visual Content
✓ Canva
#ViralWebinar
Tools to Create Visual Content
✓ Relay
#ViralWebinar
Tools to Create Visual Content
✓ Wordswag
#ViralWebinar
Tools to Create Visual Content
✓ Over
#ViralWebinar
Tools to Create Visual Content
✓ Flipagram
#ViralWebinar
Tools to Create Visual Content
✓ Videos
― Vine
― Periscope
― Meerkat
― Blab
― iMovie
― Cinematic
― Replay
― GIFs on Phhhoto
#ViralWebinar
Tools to Create Visual Content
✓ Infographics
― Canva
― PiktoChart
― GoodLabs
#ViralWebinar
Tools to Create Visual Content
✓ Find Affordable Photos
― Dollar Photo
― Freepik
― Morgue File
― Unsplash
#ViralWebinar
How to Know if You Can Use That Image Legally
#ViralWebinar
How to Tell Your Story Visually
✓ Share quotes from evergreen
content
✓ Use client testimonials
✓ Promote an upcoming event
✓ Share your wisdom through
tips and how-to’s
#ViralWebinar
Share quotes from evergreen content
#ViralWebinar
Use client testimonials or user-generated content
#ViralWebinar
Promote an upcoming event
#ViralWebinar
Share your wisdom through tips and how-
to’s
#ViralWebinar
How to
Attract the
Right Fans
with Visual
Content
People LOVE
eye-candy!
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Use your
cover
photo as a
visual cue
for your
Call to
Action
Button
#ViralWebinar
Attract The
Right Fans
With Your
Visual Content
✓ Promote
Your
Culture
#ViralWebinar
Attract The
Right Fans With
Your Visual
Content
✓ Encourage Conversation
#ViralWebinar
Attract The
Right Fans
With Your
Visual
Content
✓ Be consistent in
your brand look
and feel
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Promote, promote,
promote!
― Cross-promote
― Use your list
― Newsletter
― Website
― Blog
#ViralWebinar
Get Started Today!
✓ With our *scientifically proven* Viral Content, you
will triple your Likes, Shares, Follows and Clicks!
#ViralWebinar
Get Started Today!
✓ Love annual for only $4 per month (normally $7). Pay $48 now
instead of $84.
✓ Coupon: FLOVE4B
✓ bit.ly/viralwebinarfb
#ViralWebinar
THANK YOU!
@PegFitzpatrick
www.pegfitzpatrick.com

More Related Content

What's hot

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
How to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookHow to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookRebekah Radice
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
 
11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you wantDave Kerpen
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
 
Attract Great Talent – How to tell an authentic story about life at your com...
Attract Great Talent –  How to tell an authentic story about life at your com...Attract Great Talent –  How to tell an authentic story about life at your com...
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your StrategyDave Kerpen
 
8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitterDave Kerpen
 
Ramp Up Facebook Results & ROI
Ramp Up Facebook Results & ROIRamp Up Facebook Results & ROI
Ramp Up Facebook Results & ROICision
 
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post PlannerDave Kerpen
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
 
Spring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your businessSpring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your businessDave Kerpen
 
7 Commandments of Facebook for Business
7 Commandments of Facebook for Business7 Commandments of Facebook for Business
7 Commandments of Facebook for BusinessDave Kerpen
 
How to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsHow to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsDave Kerpen
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your BusinessDave Kerpen
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017Dave Kerpen
 
Top 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook RevealedTop 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook RevealedtheKbuzz
 
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
 

What's hot (20)

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
How to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for FacebookHow to Easily Discover and Create Great Visual Content for Facebook
How to Easily Discover and Create Great Visual Content for Facebook
 
How to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize LeadsHow to Repurpose Content to Save Time & Maximize Leads
How to Repurpose Content to Save Time & Maximize Leads
 
11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want11 simple people skills that will get you everything you want
11 simple people skills that will get you everything you want
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social Success
 
Attract Great Talent – How to tell an authentic story about life at your com...
Attract Great Talent –  How to tell an authentic story about life at your com...Attract Great Talent –  How to tell an authentic story about life at your com...
Attract Great Talent – How to tell an authentic story about life at your com...
 
5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy5 Social Trends & What They Mean for Your Strategy
5 Social Trends & What They Mean for Your Strategy
 
8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter8 ways contractors can be successful on facebook and twitter
8 ways contractors can be successful on facebook and twitter
 
Ramp Up Facebook Results & ROI
Ramp Up Facebook Results & ROIRamp Up Facebook Results & ROI
Ramp Up Facebook Results & ROI
 
7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner7 ways to grow your business during the holiday season with Post Planner
7 ways to grow your business during the holiday season with Post Planner
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing Success
 
Spring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your businessSpring Cleaning: 7 things to give up to grow your business
Spring Cleaning: 7 things to give up to grow your business
 
7 Commandments of Facebook for Business
7 Commandments of Facebook for Business7 Commandments of Facebook for Business
7 Commandments of Facebook for Business
 
How to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple StepsHow to Build a $5 Million Business in 10 Simple Steps
How to Build a $5 Million Business in 10 Simple Steps
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That Cares
 
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business7 Proven Strategies to Maximize Twitter and Instagram for Your Business
7 Proven Strategies to Maximize Twitter and Instagram for Your Business
 
7 ways to grow your business in 2017
7 ways to grow your business in 20177 ways to grow your business in 2017
7 ways to grow your business in 2017
 
Top 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook RevealedTop 40 Fan Pages on Facebook Revealed
Top 40 Fan Pages on Facebook Revealed
 
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015
 

Viewers also liked

Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...CA Technologies
 
Top 10 greatest mistakes in banner advertising
Top 10 greatest mistakes in banner advertisingTop 10 greatest mistakes in banner advertising
Top 10 greatest mistakes in banner advertisingBannersnack
 
20150423 graydon slideshare
20150423 graydon slideshare20150423 graydon slideshare
20150423 graydon slideshareErwin Knuyt
 
Startup 101: Finding your business model: TIE Bangalore
Startup 101: Finding your business model: TIE BangaloreStartup 101: Finding your business model: TIE Bangalore
Startup 101: Finding your business model: TIE BangaloreManish G Pillewar
 
2016 Salary Trends in Canada
2016 Salary Trends in Canada2016 Salary Trends in Canada
2016 Salary Trends in CanadaRobert Half
 
The 2015 Tech Roundup
The 2015 Tech RoundupThe 2015 Tech Roundup
The 2015 Tech RoundupRobert Half
 
Café Communications - Young Lions: Sarajevo 2017
Café Communications - Young Lions: Sarajevo 2017Café Communications - Young Lions: Sarajevo 2017
Café Communications - Young Lions: Sarajevo 2017CafeComm
 
Funny Help Desk Requests, From Irreverent to Irrelevant
Funny Help Desk Requests, From Irreverent to Irrelevant Funny Help Desk Requests, From Irreverent to Irrelevant
Funny Help Desk Requests, From Irreverent to Irrelevant Robert Half
 
The Affluent Millenial Opportunity Study - India
The Affluent Millenial Opportunity Study - India The Affluent Millenial Opportunity Study - India
The Affluent Millenial Opportunity Study - India LinkedIn India
 
2015 Accounting and Finance Hiring Trends: Public Accounting
2015 Accounting and Finance Hiring Trends: Public Accounting2015 Accounting and Finance Hiring Trends: Public Accounting
2015 Accounting and Finance Hiring Trends: Public AccountingRobert Half
 

Viewers also liked (12)

Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
Pre-Con Education: Zero to Compliance Using Software Asset Management Soluti...
 
Top 10 greatest mistakes in banner advertising
Top 10 greatest mistakes in banner advertisingTop 10 greatest mistakes in banner advertising
Top 10 greatest mistakes in banner advertising
 
20150423 graydon slideshare
20150423 graydon slideshare20150423 graydon slideshare
20150423 graydon slideshare
 
Startup 101: Finding your business model: TIE Bangalore
Startup 101: Finding your business model: TIE BangaloreStartup 101: Finding your business model: TIE Bangalore
Startup 101: Finding your business model: TIE Bangalore
 
2016 Salary Trends in Canada
2016 Salary Trends in Canada2016 Salary Trends in Canada
2016 Salary Trends in Canada
 
The 2015 Tech Roundup
The 2015 Tech RoundupThe 2015 Tech Roundup
The 2015 Tech Roundup
 
How To Wear A Suit
How To Wear A SuitHow To Wear A Suit
How To Wear A Suit
 
Café Communications - Young Lions: Sarajevo 2017
Café Communications - Young Lions: Sarajevo 2017Café Communications - Young Lions: Sarajevo 2017
Café Communications - Young Lions: Sarajevo 2017
 
Reserve Compilation
Reserve CompilationReserve Compilation
Reserve Compilation
 
Funny Help Desk Requests, From Irreverent to Irrelevant
Funny Help Desk Requests, From Irreverent to Irrelevant Funny Help Desk Requests, From Irreverent to Irrelevant
Funny Help Desk Requests, From Irreverent to Irrelevant
 
The Affluent Millenial Opportunity Study - India
The Affluent Millenial Opportunity Study - India The Affluent Millenial Opportunity Study - India
The Affluent Millenial Opportunity Study - India
 
2015 Accounting and Finance Hiring Trends: Public Accounting
2015 Accounting and Finance Hiring Trends: Public Accounting2015 Accounting and Finance Hiring Trends: Public Accounting
2015 Accounting and Finance Hiring Trends: Public Accounting
 

Similar to How to Easily Discover Great Visual Content for Facebook

How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Rebekah Radice
 
2020 TAFE - New Online Priorities - Digital Trends You Can Use
2020 TAFE - New Online Priorities - Digital Trends You Can Use2020 TAFE - New Online Priorities - Digital Trends You Can Use
2020 TAFE - New Online Priorities - Digital Trends You Can UseSaffire
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingDigiArabs
 
Facebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdfFacebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdfnifati1
 
Facebook101 presentation
Facebook101 presentationFacebook101 presentation
Facebook101 presentationmarketingdivaz
 
Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayShelly Kramer
 
Strategic Online Marketing for Businesses & Events
Strategic Online Marketing for Businesses & EventsStrategic Online Marketing for Businesses & Events
Strategic Online Marketing for Businesses & EventsSaffire
 
Optimize Your Online Presence for the 2015 Digital Landscape
Optimize Your Online Presence for the 2015 Digital LandscapeOptimize Your Online Presence for the 2015 Digital Landscape
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessDave Kerpen
 
The New Rules of Social Networking
The New Rules of Social NetworkingThe New Rules of Social Networking
The New Rules of Social NetworkingSaffire
 
2018 social media engagement liz buchanan
2018 social media engagement liz buchanan2018 social media engagement liz buchanan
2018 social media engagement liz buchananPeter Meredith
 
INSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyondINSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyondAdv Media Lab
 
Free Webinar: 2020 Design Trends: Create an Awesome Website!
Free Webinar: 2020 Design Trends: Create an Awesome Website!Free Webinar: 2020 Design Trends: Create an Awesome Website!
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
 
Advanced Social Media for Business
Advanced Social Media for BusinessAdvanced Social Media for Business
Advanced Social Media for BusinessMohammad Shahid
 
C3 2012 The A, B, and Cs of SEO - Duane Forrester
C3 2012  The A, B, and Cs of SEO - Duane ForresterC3 2012  The A, B, and Cs of SEO - Duane Forrester
C3 2012 The A, B, and Cs of SEO - Duane ForresterConductor
 
Social Media Success for Small Businesses
Social Media Success for Small Businesses  Social Media Success for Small Businesses
Social Media Success for Small Businesses Likeable Media
 
Putting social media to work for you
Putting social media to work for youPutting social media to work for you
Putting social media to work for youJenny Nixon
 
FindSpark Campus Ambassador Training - Spring 2015
FindSpark Campus Ambassador Training - Spring 2015FindSpark Campus Ambassador Training - Spring 2015
FindSpark Campus Ambassador Training - Spring 2015FindSpark
 
Value Proposition: How to leverage your company's most valuable asset in your...
Value Proposition: How to leverage your company's most valuable asset in your...Value Proposition: How to leverage your company's most valuable asset in your...
Value Proposition: How to leverage your company's most valuable asset in your...MarketingSherpa
 

Similar to How to Easily Discover Great Visual Content for Facebook (20)

How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
 
2020 TAFE - New Online Priorities - Digital Trends You Can Use
2020 TAFE - New Online Priorities - Digital Trends You Can Use2020 TAFE - New Online Priorities - Digital Trends You Can Use
2020 TAFE - New Online Priorities - Digital Trends You Can Use
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Facebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdfFacebook-Ads-Webinar-Presentation.pdf
Facebook-Ads-Webinar-Presentation.pdf
 
Facebook101 presentation
Facebook101 presentationFacebook101 presentation
Facebook101 presentation
 
Content Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a DayContent Marketing in 15 Minutes a Day
Content Marketing in 15 Minutes a Day
 
Strategic Online Marketing for Businesses & Events
Strategic Online Marketing for Businesses & EventsStrategic Online Marketing for Businesses & Events
Strategic Online Marketing for Businesses & Events
 
Optimize Your Online Presence for the 2015 Digital Landscape
Optimize Your Online Presence for the 2015 Digital LandscapeOptimize Your Online Presence for the 2015 Digital Landscape
Optimize Your Online Presence for the 2015 Digital Landscape
 
A Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social SuccessA Local Business Bootcamp: 5 Concepts for Social Success
A Local Business Bootcamp: 5 Concepts for Social Success
 
The New Rules of Social Networking
The New Rules of Social NetworkingThe New Rules of Social Networking
The New Rules of Social Networking
 
2018 social media engagement liz buchanan
2018 social media engagement liz buchanan2018 social media engagement liz buchanan
2018 social media engagement liz buchanan
 
INSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyondINSTAGRAM MARKETING - Visual storytelling and beyond
INSTAGRAM MARKETING - Visual storytelling and beyond
 
Free Webinar: 2020 Design Trends: Create an Awesome Website!
Free Webinar: 2020 Design Trends: Create an Awesome Website!Free Webinar: 2020 Design Trends: Create an Awesome Website!
Free Webinar: 2020 Design Trends: Create an Awesome Website!
 
Advanced Social Media for Business
Advanced Social Media for BusinessAdvanced Social Media for Business
Advanced Social Media for Business
 
C3 2012 The A, B, and Cs of SEO - Duane Forrester
C3 2012  The A, B, and Cs of SEO - Duane ForresterC3 2012  The A, B, and Cs of SEO - Duane Forrester
C3 2012 The A, B, and Cs of SEO - Duane Forrester
 
Social Media Success for Small Businesses
Social Media Success for Small Businesses  Social Media Success for Small Businesses
Social Media Success for Small Businesses
 
Putting social media to work for you
Putting social media to work for youPutting social media to work for you
Putting social media to work for you
 
FindSpark Campus Ambassador Training - Spring 2015
FindSpark Campus Ambassador Training - Spring 2015FindSpark Campus Ambassador Training - Spring 2015
FindSpark Campus Ambassador Training - Spring 2015
 
Value Proposition: How to leverage your company's most valuable asset in your...
Value Proposition: How to leverage your company's most valuable asset in your...Value Proposition: How to leverage your company's most valuable asset in your...
Value Proposition: How to leverage your company's most valuable asset in your...
 

More from Post Planner

7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable
7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable
7 Twitter Bio Ideas That Entice Followers and Make You UnforgettablePost Planner
 
7 Social Media Trends You Can't Afford to Miss in 2017
7 Social Media Trends You Can't Afford to Miss in 20177 Social Media Trends You Can't Afford to Miss in 2017
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
 
How to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your BlogHow to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your BlogPost Planner
 
How to Use Social Media for Your Small Business
How to Use Social Media for Your Small BusinessHow to Use Social Media for Your Small Business
How to Use Social Media for Your Small BusinessPost Planner
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanPost Planner
 
How to Supercharge Your Visual Content
How to Supercharge Your Visual Content How to Supercharge Your Visual Content
How to Supercharge Your Visual Content Post Planner
 
Attract the RIGHT Audience With Visual Marketing
Attract the RIGHT Audience With Visual MarketingAttract the RIGHT Audience With Visual Marketing
Attract the RIGHT Audience With Visual MarketingPost Planner
 
How to Run a Successful Facebook Contest
How to Run a Successful Facebook ContestHow to Run a Successful Facebook Contest
How to Run a Successful Facebook ContestPost Planner
 
How to Use Social Media Automation to Improve Your Marketing
How to Use Social Media Automation to Improve Your MarketingHow to Use Social Media Automation to Improve Your Marketing
How to Use Social Media Automation to Improve Your MarketingPost Planner
 
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
 
How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentPost Planner
 
6 Top Social Media Trends That Will Transform Your Business in 2016
6 Top Social Media Trends That Will Transform Your Business in 20166 Top Social Media Trends That Will Transform Your Business in 2016
6 Top Social Media Trends That Will Transform Your Business in 2016Post Planner
 
How to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesHow to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesPost Planner
 
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Post Planner
 
How to Start a Successful Blog...Today! #ViralChat
How to Start a Successful Blog...Today! #ViralChatHow to Start a Successful Blog...Today! #ViralChat
How to Start a Successful Blog...Today! #ViralChatPost Planner
 
9 Pinterest Hacks to Drive Traffic, Sales and Profits
9 Pinterest Hacks to Drive Traffic, Sales and Profits 9 Pinterest Hacks to Drive Traffic, Sales and Profits
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
 
Votre Entreprise sur Facebook... Pour quoi faire?
Votre Entreprise sur Facebook... Pour quoi faire?Votre Entreprise sur Facebook... Pour quoi faire?
Votre Entreprise sur Facebook... Pour quoi faire?Post Planner
 

More from Post Planner (17)

7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable
7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable
7 Twitter Bio Ideas That Entice Followers and Make You Unforgettable
 
7 Social Media Trends You Can't Afford to Miss in 2017
7 Social Media Trends You Can't Afford to Miss in 20177 Social Media Trends You Can't Afford to Miss in 2017
7 Social Media Trends You Can't Afford to Miss in 2017
 
How to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your BlogHow to Leverage Social Media to Promote Your Blog
How to Leverage Social Media to Promote Your Blog
 
How to Use Social Media for Your Small Business
How to Use Social Media for Your Small BusinessHow to Use Social Media for Your Small Business
How to Use Social Media for Your Small Business
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
 
How to Supercharge Your Visual Content
How to Supercharge Your Visual Content How to Supercharge Your Visual Content
How to Supercharge Your Visual Content
 
Attract the RIGHT Audience With Visual Marketing
Attract the RIGHT Audience With Visual MarketingAttract the RIGHT Audience With Visual Marketing
Attract the RIGHT Audience With Visual Marketing
 
How to Run a Successful Facebook Contest
How to Run a Successful Facebook ContestHow to Run a Successful Facebook Contest
How to Run a Successful Facebook Contest
 
How to Use Social Media Automation to Improve Your Marketing
How to Use Social Media Automation to Improve Your MarketingHow to Use Social Media Automation to Improve Your Marketing
How to Use Social Media Automation to Improve Your Marketing
 
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...
 
How to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook ContentHow to Create Unforgettable Facebook Content
How to Create Unforgettable Facebook Content
 
6 Top Social Media Trends That Will Transform Your Business in 2016
6 Top Social Media Trends That Will Transform Your Business in 20166 Top Social Media Trends That Will Transform Your Business in 2016
6 Top Social Media Trends That Will Transform Your Business in 2016
 
How to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and SalesHow to use Twitter to Double Website Traffic, Followers and Sales
How to use Twitter to Double Website Traffic, Followers and Sales
 
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)How to Grow Your Twitter Following (and Become the Badass of Your Industry)
How to Grow Your Twitter Following (and Become the Badass of Your Industry)
 
How to Start a Successful Blog...Today! #ViralChat
How to Start a Successful Blog...Today! #ViralChatHow to Start a Successful Blog...Today! #ViralChat
How to Start a Successful Blog...Today! #ViralChat
 
9 Pinterest Hacks to Drive Traffic, Sales and Profits
9 Pinterest Hacks to Drive Traffic, Sales and Profits 9 Pinterest Hacks to Drive Traffic, Sales and Profits
9 Pinterest Hacks to Drive Traffic, Sales and Profits
 
Votre Entreprise sur Facebook... Pour quoi faire?
Votre Entreprise sur Facebook... Pour quoi faire?Votre Entreprise sur Facebook... Pour quoi faire?
Votre Entreprise sur Facebook... Pour quoi faire?
 

How to Easily Discover Great Visual Content for Facebook

  • 1. How to Easily Discover Great Visual Content... and Create Images Your Facebook Fans Crave!
  • 4. Housekeeping: ✓ Don’t forget to use the hashtag #ViralWebinar ✓ Clear off your desk and shut down your tech toys - you won’t want to miss a second of this ✓ Grab a pen and paper or your favorite note- taking app and get ready to take notes #ViralWebinar
  • 5. What You’ll Learn: ✓ How to quickly (and easily) discover great visual content that your Facebook (and social media) audience will LOVE ✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed ✓ How to design optimized images for your Facebook cover, profile and ads ✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans #ViralWebinar
  • 6. Why Visual Content Matters #ViralWebinar
  • 7. The 3 P’s of Facebook Success ✓ Personal ✓ Purpose ✓ Promotion #ViralWebinar
  • 8. Where to Discover Great Visual Content #ViralWebinar
  • 9. Visual Marketing WOW Factor ✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision ✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014 ✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions #ViralWebinar
  • 11. Look to Companies Creating Relevant Content ✓ Pages within your industry or niche #ViralWebinar
  • 12. Not sure who they are? How to find your competition! #ViralWebinar
  • 13. Use Facebook search to find similar pages ✓ Graph may be gone, but the benefits remain → Use Facebook Search Strings ― Pages liked by people who like [your page] ― Pages like by people who live in [your city] and like [your page] #ViralWebinar
  • 14. Use free tools to find pages based on keyword ✓ Use a FREE Tool: → http://www.intel-sw. com/blog/facebook- search/ #ViralWebinar
  • 15. Use Facebook search to find similar pages ✓ Likealyzer lists Pages in your niche/topic #ViralWebinar
  • 16. What are they doing well? #ViralWebinar
  • 17. What type of content is resonating with their audience? #ViralWebinar
  • 18. How can you create something similar, but unique? #ViralWebinar
  • 19. Now keep up with them ✓ Create a folder in Post Planner to easily manage all content in one place #ViralWebinar
  • 20. Add URL of each competitor Facebook Page ✓ Add each Page to your Pages to Watch #ViralWebinar
  • 21. The Keys to Creating Images That Stand Out ✓ Stick to your brand ✓ Use a watermark ✓ Photos in a theme #ViralWebinar
  • 22. Study the Traits of Highly Shareable Content ✓ What makes a graphic go viral? ✓ What causes fans to stand up and take notice? ✓ How can you capture your own magic? #ViralWebinar
  • 23. Step 1 - Know the Traits of Highly Shareable Content ✓ Unique #ViralWebinar
  • 24. Traits of Highly Shareable Content ✓ On Brand #ViralWebinar
  • 25. Traits of Highly Shareable Content ✓ Correctly sized #ViralWebinar
  • 26. Traits of Highly Shareable Content ✓ Includes a Call to Action #ViralWebinar
  • 27. Traits of Highly Shareable Content ✓ Motivates and Inspires - relevant to audience #ViralWebinar
  • 28. Tools to Create Visual Content #ViralWebinar
  • 29. Tools to Create Visual Content ✓ Canva #ViralWebinar
  • 30. Tools to Create Visual Content ✓ Relay #ViralWebinar
  • 31. Tools to Create Visual Content ✓ Wordswag #ViralWebinar
  • 32. Tools to Create Visual Content ✓ Over #ViralWebinar
  • 33. Tools to Create Visual Content ✓ Flipagram #ViralWebinar
  • 34. Tools to Create Visual Content ✓ Videos ― Vine ― Periscope ― Meerkat ― Blab ― iMovie ― Cinematic ― Replay ― GIFs on Phhhoto #ViralWebinar
  • 35. Tools to Create Visual Content ✓ Infographics ― Canva ― PiktoChart ― GoodLabs #ViralWebinar
  • 36. Tools to Create Visual Content ✓ Find Affordable Photos ― Dollar Photo ― Freepik ― Morgue File ― Unsplash #ViralWebinar
  • 37. How to Know if You Can Use That Image Legally #ViralWebinar
  • 38. How to Tell Your Story Visually ✓ Share quotes from evergreen content ✓ Use client testimonials ✓ Promote an upcoming event ✓ Share your wisdom through tips and how-to’s #ViralWebinar
  • 39. Share quotes from evergreen content #ViralWebinar
  • 40. Use client testimonials or user-generated content #ViralWebinar
  • 41. Promote an upcoming event #ViralWebinar
  • 42. Share your wisdom through tips and how- to’s #ViralWebinar
  • 43. How to Attract the Right Fans with Visual Content People LOVE eye-candy! #ViralWebinar
  • 44. Attract The Right Fans With Your Visual Content ✓ Use your cover photo as a visual cue for your Call to Action Button #ViralWebinar
  • 45. Attract The Right Fans With Your Visual Content ✓ Promote Your Culture #ViralWebinar
  • 46. Attract The Right Fans With Your Visual Content ✓ Encourage Conversation #ViralWebinar
  • 47. Attract The Right Fans With Your Visual Content ✓ Be consistent in your brand look and feel #ViralWebinar
  • 48. Attract The Right Fans With Your Visual Content ✓ Promote, promote, promote! ― Cross-promote ― Use your list ― Newsletter ― Website ― Blog #ViralWebinar
  • 49. Get Started Today! ✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks! #ViralWebinar
  • 50. Get Started Today! ✓ Love annual for only $4 per month (normally $7). Pay $48 now instead of $84. ✓ Coupon: FLOVE4B ✓ bit.ly/viralwebinarfb #ViralWebinar