As a marketer, your job is to find great content to share on Facebook. But more than that… your content must generate mind-blowing engagement.  The kind of engagement that drives organic reach, gives flight to your posts, and naturally boosts them throughout the news feed.  That’s why we’re sharing creative ways to find content that’ll spark exponential growth! Watch the webinar here: https://www.youtube.com/watch?edit=vd&v=dOWWnkYkvkA

1. Rebekah Radice
RebekahRadice.com
@RebekahRadice

2. Rebekah Radice
RebekahRadice.com
@RebekahRadice

3. WOULDN’T IT BE COOL IF...
• Repurpose Your Own Successful Content
• Find Buzz-Worthy Content in Your Industry
• See What Top Pages Are Sharing
….with ease?

4. POP QUIZ...
How much content is shared on
Facebook every minute?

5. POP QUIZ...2.4 Million
Pieces of
content is
shared on
Facebook
EVERY
minute!

6. Look to Your
Own Successful
Content
Leverage proven
content that
continues to perform
by repurposing!
1.

7. “29% of leading
marketers
systematically
reuse and
repurpose
content.”
- Curata

8. STEP 1:
Go to Google
Analytics and
scroll to Behavior
- Site Content -
Content
Drilldown.

9. STEP 2:
Determine
relevance - is it
outdated, old,
irrelevant?

10. STEP 3:
Pick your top
10 highest
performing
posts.

11. How to Repurpose
that Content
● Video
● Graphics
● Tutorial
● Slidedeck
….the sky's the limit!

12. Slideshare

13. Slideshare

14. Slideshare
Targeted
Contacts: 732
Customers: 12

15. 10 Slideshare Action Steps:
1. Identify the keywords you're targeting. e.g. Facebook organic
growth
2. Head to Google and research a new title. Optimization around
your keyword is important within this process.
3. Go to SEMRush and determine how difficult it's going to be to rank
for that keyword.
4. Test your new headline on Co-Schedule's Headline Optimizer.
5. Make a list of the top 5 takeaways from your blog post.

16. 10 Slideshare Action Steps:
6. Go to Haiku Deck and drop those points into a pre-created
template.
7. Add your cover slide with an optimized title.
8. Upload your deck to Slideshare and don't forget to add your meta
data - aka description.
9. Voila! Within 30 minutes, you have a presentation that's perfectly
repurposed.
10.Grab the link from Slideshare and add it to Facebook with a quick
description.

17. Pinterest

18. Video
Video is a
trust and
engagement
builder.

19. 2 Ways to
Use Video:
1. Create Your
Own from
Top Content

20. Use the
Right
Tools
● YouTube
● Magisto
● Videorama

21. Use the
Right
Tools
● Adobe Spark

22. 2. Find Top
Video Content
1. YouTube

23. 2. Vimeo

24. 3. Vine

25. Recap:
1. Look in Google
Analytics - popular
past content.
2. Determine if it’s still
relevant.
3. Pick your top highest
performing posts.
4. Decide how to
repurpose them.

26. See What Top
Influencers
are Sharing
Monitor your
competition and
learn from their
success
2.

27. Pages
to Watch

28. Nuzzel

29. Use Post Planner
to find thousands
of scientifically
proven articles
and images.

30. “The key is to
choose content that
your audience can
take one look at,
appreciate, and then
react to with a Like,
Comment or Share.”
- Mike Allton, The
Social Media Hat

31. Use the app to
find / see top
performing
content for any
niche - and
they’re all
ranked by
virality.

32. Now add that
content to the
app for your
own perfectly
curated stream
of content.

33. Connect and
Share Influencer
Content in
Your Niche
3.

34. Building relationships
with influencers will:
● Extend your reach
within your target
market
● Expose your brands
and offerings to their
huge fanbase

35. To share influencer
content:
1. Identify influencers
2. Evaluate their
content and share
what’s relevant.
3. Pull quotes and
wisdom from their
blog, podcast, or
webinar.

36. How to Find
Influencers in Your
Industry or Niche
1. Littlebird
2. Keyhole
3. Twitter Lists
4. YouTube
5. Networking
a. Online
b. Local events

37. Find Buzz-Worthy
Content in Your
Industry
Only follow
conversations
relevant to your
business
4.

38. Use Buzzsumo
"Trending Now"
feature to
explore trending
topics in your
industry or niche.
1.

39. Look Inside
Quora for FAQ
You Can Answer
5.

40. 1. Plug in a question
your audience might
ask.
2. Read the resulting
questions from your
audience’s
perspective.
Facebook Page: @postplanner

41. Use your answer
to create a unique
graphic

42. Why visual
marketing?
“Facebook posts
with images see
2.3X more
engagement than
those without
images.”
Source: Buzzsumo

43. It’s also the key
to our growth...
“In 2015, Post
Planner grew their
Facebook page by
193%...with nearly
no paid promotion.”
Source: Simply Measured

44. Ready to
jumpstart your
growth?
Find and share
engaging and
scientifically
proven Facebook
content!

45. 30 Ways to Grow
a THRIVING
Facebook Page
FREE Download:
30 Simple Ways to
Create a Profitable
Page in 30 Days!
bitly.com/fbchallenge-ig

46. THANK YOU!