Visual content is 40X more likely to get shared on social media than other types of content. Join Post Planner CMO Rebekah Radice as she reveals how you can use Canva and Post Planner to create content your audience will love! Watch the Replay: https://www.postplanner.com/supercharge-visual-content

1. Rebekah Radice
RebekahRadice.com
@RebekahRadice

2. Rebekah Radice
RebekahRadice.com
@RebekahRadice

3. YOU’RE IN THE RIGHT
PLACE IF YOU WANT TO
LEARN...
• The 3 Types of Content Your Audience Craves
• How to Use Canva’s Tools to Brand Your
Business
• How to Repurpose Your Content Into Short
Graphics and Infographics

4. Make the 3
Types of
Content Your
Audience Craves
1. Educational
2. Entertaining
3. Useful
1.

5. Educational
● Help your audience
make an educated
and informed
decision
Twitter: @dailymuse

6. Educational
● Improve their
business and/or life
Facebook: @constantcontact

7. Educational
● Help them be
better / do
something better
Facebook: @amyporterfield

8. Educational
● Help them be
better / do
something better
Facebook: @sproutsocial

9. Entertaining
● Funny
● Silly
● Amusing
● Touching
● Heartwarming
● Inspirational
Facebook Page: @positivepeople1

10. Entertaining
● Funny
● Silly
● Amusing
● Touching
● Heartwarming
● Inspirational
Facebook Page: @postplanner

11. Utility
● Content that helps
● Lets them make the
right decisions
Twitter Page: @jeffbullas

12. In Canva...
● Use the templates:
○ Social Media
○ Blog Graphic
○ Pinterest Graphic
Instagram Post

13. Create the Ideal
Length Post to
Capture
Attention
If you want to pique
audience interest,
keep it snappy.
2.

14. The average
human's
attention span
is... oh look,
a squirrel!
1.
Source: Statistic Brain

15. Facebook
Ideal length of a status
update: 40
characters.
Twitter
Ideal Tweet Length: 100
characters without a
link: 120 characters
with a link.
1.
Tool Tip:
LetterCount.com

16. Simplicity
works!
This post is 22 characters.
1.
Facebook Page: @postplanner

17. Create a Call
to Action (CTA)
people actually
want to take
action on.
Get specific.
3.
Facebook Page: @kimgarstboomsocial

18. Redirect the
user to your
website,
blog, or
event.
Facebook Page: @postplanner

19. Screenshot a
slide from a
presentation
you made in
Canva.
Twitter Page: @RebekahRadice

20. Use Post Planner
to Find the
perfect quote or
status idea for
your graphic.
4.

21. Now just add
that to one of
Canva's free,
ready-made
templates.

22. Use Canva to
brand your
images and
create
consistency
Use repetitive
placement of text,
the same typefaces
and color palette.
1.5.

23. Add a logo or
website address to
your images to
brand them as
yours.

24. Use all of Canva’s tools
for advanced branding
● Try pairing
contrasting fonts. A
great rule of thumb is
to choose fonts with
high contrast.
6.

25. ● Match Colors Within
Your Designs to
create color harmony.
● Try Using Grids for
Your Images. Use
different images with
similar themes to
create an eye-catching
composition.

26. Repurpose your
content into short
graphics and
Infographics.
Take points from a blog
post or video and add
them to a graphic.
6.

27. Use Canva to
create
Infographics,
especially for
examples and
how-to’s.

28. Create thumbnails
and intro/outro
slides for your
videos!
7.

29. ● Use an image
applicable to
your video
● Avoid using too
many colors or
fonts as these
will be too
distracting
● Match your
branding –
consider using
your logo or fonts
YouTube: @dottotech

30. Design a Email
Header for Your
HTML Templates
You can find header
templates by selecting
the “Email Header”
design type .
8.

31. Create visual
content that gives
evergreen
content a fresh
face.
9.
Twitter: @PostPlanner

32. Pull quotes and
images from old
content (blog posts,
webinars, etc) and
use them to create
completely new
content.

33. Use visual
marketing to
create ads
that sell.
1
0.
Facebook: @WalkMe

34. Relevant images
get 94% more
views than content
without relevant
images.
Twitter: @PostPlanner

35. ● Choose images
that support what
you’re trying to
say.
● Optimize your
images for
search.
YouTube: @theinstagramexpert

36. BONUS
Download our step
by step guide to
creating the perfect
image for your
audience - EVERY
time.
bitly.com/AmazingVisua
ls

37. THANK YOU!