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How to Use Social Media for Your Small Business


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Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!

In this presentation, learn how to:

Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog

Published in: Social Media

How to Use Social Media for Your Small Business

  1. 1. Rebekah Radice @RebekahRadice
  2. 2. YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN HOW TO... • How to Build a Credible Reputation on Social Media • Attract Potential Clients • Connect With Like-Minded Business Professionals • Drive Traffic to Your Website or Blog
  3. 3. Build a Credible Reputation 1.
  4. 4. Translate your brand through visual marketing. You need to design a look and feel that matches your brand. Donna Moritz - @sociallysorted
  5. 5. Checklist: ● Username ● Profile (cover/logo) ● Description (bio) ● Links ● Content Gina Schreck - @Ginaschreck
  6. 6. Connect with your current customer. Look at: ● Email ● Analytics ● Competition
  7. 7. ● Connect with influencers in your niche ○
  8. 8. ● Look at influencers by industry and skill ○
  9. 9. ● Participate in industry Twitter chats ● Find a chat ● Learn about the topic ● Follow the conversations ● Respond
  10. 10. ● Get Involved! ○ Twubs ○ TweetChat ○ Tchat ○ Nurph
  11. 11. ● Create an employee advocacy program ● Use Audience Targeting
  12. 12. Get inspiration from big brand marketing campaigns 1. Coca-Cola
  13. 13. 2. GoPro
  14. 14. 3. Skittles
  15. 15. Attract Potential Clients Get into the hands of your customers. 2.
  16. 16. Set up geotagging on your Facebook Business Page Each checkin is free advertising for you!
  17. 17. If your Page's category is Local Businesses: 1. Click on About 2. Select Page Info 3. Add your address & click Save Changes
  18. 18. 4. When a map appears, click to edit the Address section. 5. Check the box next to Show map and check-ins on the Page. 6. Save Changes
  19. 19. Offer special incentives for people to check-in at your business
  20. 20. A gift or percent off for: ● Those who’ve checked in ● The first XX number of members to check in at a special event or sale
  21. 21. Connect With Like-Minded Business Professionals 3.
  22. 22. Join a Linkedin Groups, Facebook Groups, & Google+ Communities Make sure to check in and interact with group members every week
  23. 23. ● Use Twitter Lists to find your industry influencers
  24. 24. Build relationships with industry influencers by sharing their content and interacting with them
  25. 25. Diversify Your Marketing Efforts “Don’t put all your eggs in one basket” 4.
  26. 26. Pick platforms which your target audience is most active on Interview your current customers and look at analytics
  27. 27. Cross promote your content in your other online marketing and PR pieces
  28. 28. Make Your Time and Money Count 5.
  29. 29. ● Decide when you'll allocate time for each of your social tasks. ● Monitor Multiple Accounts from One Place
  30. 30. Schedule content ahead of time. Use that time to interact with your audience and build relationships.
  31. 31. When it comes to money -- you can make an impact with Facebook Ads with only a few dollars.
  32. 32. Drive Traffic to Your Website/Blog 6.
  33. 33. Research your customer’s “intent.” Then optimize your blog for those phrases.
  34. 34. ● Post organic content that links to your blog/landing page ● Use your Facebook page cover photo/Twitter header 3.
  35. 35. ● Pin a post or tweet with a link to the top of your page or profile
  36. 36. How to Use Social Media to Grow Your Small Business FREE Infographic
  37. 37. THANK YOU! Login to for your FREE access to Post Planner!