TAG Heuer Watches Vs Rolex - A ComparisonFor those of you who have heard great things about TAG Heuer watches, and are trying todecide whether to buy a TAG watch or a Rolex, I am writing this comparison to clear upsome common misconceptions about these brands. After inquiring with several luxury watchaficionados, I learned quite a bit about the technology, chronograph movement, and reliabilityof TAG watches vs. Rolex. My findings are detailed below:Quality / Value: Surprisingly, Rolex is not considered the best watch among high-end watchexperts, but it is still the most recognized name brand among the general public. It is also notthe most expensive watch. Both brands are known for making fine mechanical and quartzwatches. If you are considering trading it in down the road, a Rolex may be a better choice,since it retains its intrinsic value and will be worth more than a Tag watch over time.Warranties and Service: Both companies will give you a two year warranty on most models,and a three year warranty on others, but neither provides a lifetime warranty anymore.Service on either watch, if regularly worn, is usually needed on these watches every 4-5years. This can cost about $500 for a TAG watch and up to $1200 for some Rolexes. Keep inmind, if you have your watch serviced, it will no longer be certified by COSC (Controle Officialde Suisse Chronometres) once someone has gone into the movement of the watch. It canonly be re-certified if you send it back to Switzerland, which is almost never done.Diamonds: Tag uses F to G color diamonds, and Rolex uses D color diamonds. Most modelscome with a two year warranty on the stones.Movement: Rolex uses its own in-house movement on most models, which is of the self-winding variety. TAG watches use ETA movement, which is owned by Swatch. Bothcompanies make quartz and mechanical versions, but it is important to understand thedifference. Quartz is not only more accurate but it is likely to be more reliable over the longterm. They are also cheaper than mechanical chronograph watches. Mechanicalchronographs can be incredibly accurate, but they are not for everyone. This is because theirself winding movements can only be activated by wearing them. As a result, they may loseaccuracy if you frequently switch watches.Accuracy: This depends on whether you prefer quartz or automatic movement. Quartz will bemore accurate over time because it doesnt require movement for self-winding, but mostchronograph wearers are more concerned with the workmanship and intrinsic value of aSwiss chronograph than they are with consistent accuracy.Appearance: Rolex rarely changes the appearance of their watches, meaning a Rolex watchfrom the 70s will look very similar to one you would buy today. While this testament of theirtimeless appeal may attract loyal customers, others like to update their look from time totime. With Tag, newly released models look different every few years.
Cost: A rolex replica is generally more expensive than TAG watch, if you compare similarmodels, but one can often justify this when you consider that Rolex will retain its value overtime.Overall, my findings revealed what many of you may already know. Choosing a TAG Heuerwatch versus a Rolex is really more a matter of personal taste.