Opportunity discovery is about finding growth opportunities in products, positioning, pricing, distribution and messaging.
This process is more than conducting marketing studies. The 360 Opportunity Discovery Process presented here is anchored by a broad definition marketing intelligence: Data, Ideas, & Drivers. To subscribe to Discovery! periodic newsletter ... https://lnkd.in/gCx_Qje The "360 Opportunity Discovery Process" explained and diagrammed. Starts with "8 Key Questions" to distill and focus efforts on highest payoff decisions.
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