February 25, 2015 Powered by Search participated in a Masterclassing event to promote the millions of dollars companies are loosing by not implementing best practise SEO techniques.
11. Why Do Title Tags & Meta
Descriptions Matter?
● Show up in browsers
● Show up in search engine results pages
● Show up on external websites (Facebook)
12. Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)
Have primary keyword in them
Are specific to what the user wants to find
13. Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results)
Are specific to what the user wants to find
19. What is Schema & Microdata Markup?
There are literally 100s of different markup combinations.
20. Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listings
Quality results that help buyers make decisions
Captures valuable virtual real estate (knowledge-graph)
Up to 30% more clicks & better search rankings