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In our business — fassforward — we’re singularly obsessed with changing the conversation. That’s what we do, period. That’s what we do for our clients, help them change the conversation. We believe that businesses that thrive have conversations that matter. Successful people have successful conversations. And the flipside — Irrelevant businesses add to the noise. Dumb people have monologues not dialogues.

Our work focuses around changing these conversations. Whether it’s the one your’e having around strategy and culture, or the conversation verizon employees have with their customers, or the conversation your leaders have to drive change. The thread in all that is we have to be able to get people to see things differently. Then they can do things differently. So for us, (and I think for you) changing the conversation means you have to think about message and design.

There’s a reason why I think this is so important. I believe everyone has a brilliant idea. They may have one in a lifetime, or one every day, but they have a brilliant idea. You all have a brilliant idea. BUT, the best idea doesn’t necessarily win. There are plenty of dumb ideas or so-so ideas that win, because they’re brilliantly told or brilliantly packaged.

So we teach our clients how to present data effectively, how to present better, how to build stories, and how to pitch. We don’t just teach that, we’ll also do that for them.

That’s what I want to talk to you about today, a small but fundamental piece that helps in that brilliant telling or brilliant packaging. You may see someone — like John Stratton — who is so great on their feet, and think — that’s the way to present. Wrong. It works for him. But there is no one right way. There’s a right way for you. And that’s counter to what a lot of people learn about presenting.
So we’ll explore your Presenter Type, and think about how you can not only build better presentations for yourself, but do that for others.

To do that, you have to understand that people all have a different relationship with information. So we’ll start there. And since it’s award season, let’s look at people who do it really well. [Emmy Slide]

What’s your favorite TV show?

[Wait for responses?] People get fanatical about those shows.

Main Points for this slide: Conversations involve both the problem and the person. (Refer and connect to emotion and problem)

Supporting Points
To start, when you have a conversation with a customer, there are two things that you must be aware of: the person AND the problem.
Where do you think you put most of your focus right now? (Be honest! There are no wrong answers here)
Most of us, right now, don’t focus on both sides – (think of your TYPE) we speak to one, and rely heavily on that one. Unfortunately, what’s happening when we only speak to one that we are not positioning the entire conversation (or solution) in the right way and the customer starts responding to that. They get anxious/frustrated/Confused/Entitled/etc, and you start losing them.

Map to the Leadership Point:

Supporting Points / Context

1.

2.

3.

Your Story

Engagement style (open/closed, audience participation or “lecture”)

Presenting Better Webinar

Gavin McMahon

Presenting Better Webinar