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Competitive Analysis:
                                                                                                                        IBM projects
                                                                                       Increased revenues driven by Cloud Computing



                                                                                                         IBM Revenue mix by 2015:

                                                                                                         • 29% Hardware
                      Projected Revenue
                           Mix, IBM
                                                                                                         • 33% Software
                                            29%                              Hardware
                     39%
                                                                             Software
                                                                             Services
                                       32%
                                                                                                         • 40% of Revenues from
                                                                                                           Services such as
                                                                                                           Cloud Computing

                                                                                                   SOURCE: COMPETITIVE ANALYSIS
Confidential and proprietary materials for authorized Acme personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.   8
Here’s the POINT.
In the future, most of IBM’s
revenue will come from
services such as Cloud
Computing and the rest
from Hardware and Software.
Let’s be Specific and
      Concrete
By 2015, 40% of IBM’s revenue
will come from services such as
Cloud Computing, the rest will
come from Hardware and
Software.
Find the primary and
secondary points and SHOW
           them.
By 2015, 40% of IBM’s revenue
will come from services such as
Cloud Computing.
The remainder will come from
Hardware & Software
Check and source the
    information.
By 2015, 38% of IBM’s revenue
will come from services such as
Cloud Computing.
The remainder will come from
Hardware & Software


                       Source: IBM Annual Report 2012
Let’s add some color.

          Hand drawn in pencil

           IBM Blue (in black pencil)
By 2015, 38% of IBM’s revenue
will come from services such as
Cloud Computing.
The remainder will come from
Hardware & Software


                       Source: IBM Annual Report 2012
It’s still kind of boring.
To add visual impact, think
  about what the slide is
          about.
What would you like
people to remember:

        IBM      Hand drawn cloud

  Cloud Computing
        38%
                  Hand draw pie chart
38%
Let’s put this together to
      make the point.
38%
      of IBM’s revenue will
      come from services
      such as Cloud
      Computing by 2015


            Source: IBM Annual Report 2012
Another version.
(there’s always more than
   one way to skin a cat)
38%   of


           revenue will come from
           services such as Cloud
           Computing by 2015


                Source: IBM Annual Report 2012
A final polish…
38%   of


           revenue will come from
           services such as Cloud
           Computing by 2015


                Source: IBM Annual Report 2012

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Sharpen your point

  • 8. Competitive Analysis: IBM projects Increased revenues driven by Cloud Computing IBM Revenue mix by 2015: • 29% Hardware Projected Revenue Mix, IBM • 33% Software 29% Hardware 39% Software Services 32% • 40% of Revenues from Services such as Cloud Computing SOURCE: COMPETITIVE ANALYSIS Confidential and proprietary materials for authorized Acme personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
  • 10. In the future, most of IBM’s revenue will come from services such as Cloud Computing and the rest from Hardware and Software.
  • 11. Let’s be Specific and Concrete
  • 12. By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing, the rest will come from Hardware and Software.
  • 13. Find the primary and secondary points and SHOW them.
  • 14. By 2015, 40% of IBM’s revenue will come from services such as Cloud Computing. The remainder will come from Hardware & Software
  • 15. Check and source the information.
  • 16. By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing. The remainder will come from Hardware & Software Source: IBM Annual Report 2012
  • 17. Let’s add some color. Hand drawn in pencil IBM Blue (in black pencil)
  • 18. By 2015, 38% of IBM’s revenue will come from services such as Cloud Computing. The remainder will come from Hardware & Software Source: IBM Annual Report 2012
  • 19. It’s still kind of boring.
  • 20. To add visual impact, think about what the slide is about.
  • 21. What would you like people to remember: IBM Hand drawn cloud Cloud Computing 38% Hand draw pie chart
  • 22. 38%
  • 23. Let’s put this together to make the point.
  • 24. 38% of IBM’s revenue will come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012
  • 25. Another version. (there’s always more than one way to skin a cat)
  • 26. 38% of revenue will come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012
  • 28. 38% of revenue will come from services such as Cloud Computing by 2015 Source: IBM Annual Report 2012