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Defining the
Market
Moving Beyond Your Primary Research
Primary Versus Secondary Sources

                             Secondary
                             Sources

Primary
Sources
Finding Your Niche...

            Industry NAISC

               Sector


                Niche
Taking a Methodical Approach
NAISC: North American Industrial Classification System
SIC: Standard Industrial Code
                                                  Economic Snapshot by NAISC

            Trade Associations                    Reference for Business




           A-Z Database via                                   Consumer
           RICAT                                              Expenditures

                         RI Data and
                         Publications                                 Google It
Next Steps
1. Gather relevant secondary market research
2. Take copious notes
3. Review sample business plan language
4. Synthesize your primary and secondary
   research
5. Upload and re-share your business plan

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Definition of market synthesizing primary and secondary research google drive

  • 1. Defining the Market Moving Beyond Your Primary Research
  • 2. Primary Versus Secondary Sources Secondary Sources Primary Sources
  • 3.
  • 4. Finding Your Niche... Industry NAISC Sector Niche
  • 5.
  • 6. Taking a Methodical Approach NAISC: North American Industrial Classification System SIC: Standard Industrial Code Economic Snapshot by NAISC Trade Associations Reference for Business A-Z Database via Consumer RICAT Expenditures RI Data and Publications Google It
  • 7. Next Steps 1. Gather relevant secondary market research 2. Take copious notes 3. Review sample business plan language 4. Synthesize your primary and secondary research 5. Upload and re-share your business plan