Guiding principle is a recommendation that guides an organization in any circumstances Itil is a registered trademark by Itil 4 is a registered trademark by The Seven Guiding Principles are: o Focus on value o Start where you are o Progress iteratively with feedback o Collaborate and promote visibility o Think and work holistically o Keep it simple and practical o Optimize and automate Simplest form of automation: Standardize and streamline manual tasks to enable more automatic decision making See: https://diontraining.com/wp-content/uploads/2019/03/Study-Guide-ITIL-4-Foundation.pdf