2. What are issues?
How do you manage
them?
Fact:
44 percent of all companies with an internally
recognized public affairs function have staff
members working on issues management full -time
3. “…the idea of “managing” contentious
issues–taming them, bringing them to heel
and making them do our bidding–is
illusory, but utterly compelling.”
http://www.instituteforpr.org/topics/issues-management/
By Elizabeth Dougall, Ph.D.
University of North Carolina at Chapel Hill
December 12, 2008
4.
5.
6. “The
identification, monitoring
, and analysis of trends in
key publics’ opinions that
can mature into public
policy and regulative or
legislative constraint”
(Heath, 1997,p.6)
Heath, R.L.(1997).Strategic issues management:
Organizations and public policy challenges.Thousand
Oaks,CA:Sage.
7. Issues management argues that
organizations should adopt an
external focus and enact their
environment by attending to
relevant issues
(Crable & Vibbert,1985;Gaunt & Ollenburger,1995;Heath & Nelson,1986;Jones
& Chase,1979).
The “you” approach
Identifying and communicating
about an incubating set of
organizationally relevant public
perceptions and attitudes
11. “Issues Management is the
organized activity of
identifying emerging
trends, concerns or issues
likely to affect an
organization in the next
few years and developing a
wider and more positive
range of organizational
responses toward the
future.”
13. Crisis management is reactive
Issues management is
proactive
Active planning and
prevention can mean the
difference between crisis and
noncrisis
The majority of organizational
crises are self-inflicted
because management ignored
the warning signs
14. Alternative press
Mainstream media
Online chat
groups, blogs, Twitter, F
acebook, Google+ and
Google+Business, Googl
e News
Activist groups
