Advanced insight into creating a link building plan and implementing it successfully. Phases include research, content creation and preparation, action, analysis.

1. Practical SEO
Link Building Plan
Blueprint
www.practicalseo.org

2. Practical SEO
Deciding on Keywords and Landing Pages
www.practicalseo.org

3. Practical SEO
- Keyword research
www.practicalseo.org

4. Practical SEO
www.practicalseo.org

5. Practical SEO
- Keyword Rankings
www.practicalseo.org

6. Practical SEO
- Landing Pages optimization
www.practicalseo.org

7. Practical SEO
www.practicalseo.org

8. Practical SEO
Competitor Research
www.practicalseo.org

9. Practical SEO
- Find top competitors and check their backlinks (export to
CSV)
www.practicalseo.org

10. Practical SEO
www.practicalseo.org

11. Practical SEO
- Cross examine/compare competitor backlink profiles
Something
Fishy?
www.practicalseo.org

12. Practical SEO
- Find minimum, maximum and average number of links
Really Fishy!
www.practicalseo.org

13. Practical SEO
- Examine types of sites linking in
Unfortunately there is no tool to help you with this, some try but they are worthless, so
manual process is the way to go, possible breakdown can include:
Breakdown A Breakdown B
Free Content (blog posts, news,
mentions)
Negotiated
Directories/Profiles
Paid (yes, paid)
Low Level (comments,
Relationship signatures)
Uncategorized
Categorization by Dan Petrovic
www.practicalseo.org

14. Practical SEO
Create High Quality Content
www.practicalseo.org

15. Practical SEO
Source: http://www.seomoz.org/blog/link-building-management
www.practicalseo.org

16. Practical SEO
Link Building Strategy
www.practicalseo.org

17. Practical SEO
- Prioritize keywords by traffic gain and probability of
achieving ranks (long term, medium, easy win)
www.practicalseo.org

18. Practical SEO
Phrase Potential Calculator
www.practicalseo.org

19. Practical SEO
- Plan the numbers and types of links (according to
competitor research)
x links of type a needed
x links of type b need
Note: Don’t mistake this with
x links of type c needed
actual links and work that is
needed to achieve your goals,
total: things will change as time passes,
1st place x links competition will not stand still,
5th place x links authority is not an easy thing to
10th place x links come by.
www.practicalseo.org

20. Practical SEO
-Strategic link building, opportunity based for your brand:
•Link Consolidation
•Branded profiles, corporate associations, directories
•Brand alerts, mentions, syndications, citations
•Blogging, internal linking, authority building
•Competition 404 pages
•Guest blogging and offsite content creation
•Events and Sponsorships
•Promotions and Viral content (implement the high quality content you created
before)
www.practicalseo.org

21. Practical SEO
- Creating search queries
www.practicalseo.org

22. Practical SEO
- Social media presence (increasing your reach)
Source: http://socialmediablend.com/2008/09/24/social-media-reach-sphere-of-influence/
www.practicalseo.org

23. Practical SEO
Source: http://www.lithium.com
www.practicalseo.org

24. Practical SEO
Results Overview
www.practicalseo.org

25. Practical SEO
- Analyze results and success
www.practicalseo.org

26. Practical SEO
- Analyze errors and wins
www.practicalseo.org

27. Practical SEO
- Refocus and modify the campaign
www.practicalseo.org

28. Practical SEO
By Žarko Živković
Practical SEO
Dejan SEO
https://twitter.com/ZarkoCompare
https://plus.google.com/115828659778797893697
www.practicalseo.org