Download the ebook here: http://prac.to/1FyO785 What's in the e-book: Now that you established your medical clinic or hospital, its time to spread the word. How do you you get people to know about your practice and get more patients to your clinic? Advertising is one avenue, but why spend money on something you can get for free? By popular demand, we bring you the definitive guide to free online marketing for doctors. We talk about: 1. Social media marketing How doctors can get started with social media and effectively use Facebook, Google+, Twitter and LinkedIn 2. Content marketing How doctors can use blogs, online forums and classifieds and get found on Google 3. Tips & tricks Online marketing checklist for doctors and guide to a complete online health profile Download the ebook here: http://prac.to/1FyO785

1. How to market your medical
practice online for free:
A step-by-step approach
A complimentary resource by

2. Introduction 3
Facebook 4
LinkedIn 5
Google+ 6
Twitter 7
Blog 8
Online Forums 9
Online Classifieds 10
Tips to Start Marketing Online 11
Online Marketing Checklist 12
About Practo 16
Contents

3. Introduction 3
How do you leverage the Internet
to market your medical practice,
without spending a penny?
Simplifying the process for you, we have segregated the various online marketing activities and media under
three simple heads. Learn how to market your medical practice for free on the Internet.
Set your goal
Decide who you want to
market – you or your practice
1 2 3 4 5
Learn about
current patients
Ask your current patients
how they found you to gain
insight on the deciding
process of potential patients
Create and follow
a strategy
Set up a strategy where
you spend a little time
posting online and
monitoring your postings
Identify your
target
Correctly identify your
target audience based on
your speciality
Check out
competitors
Look up other doctor
profiles and observe how
they’ve managed their
online marketing
You already know the importance of having an online presence,
now it’s time to learn the art of leveraging online marketing.
Reaching new customers via online marketing doesn’t require
any special skills and is quite simple. The key is to not get
overwhelmed by the various options and their complex
appearance. Follow these rules and become a pro at marketing
your practice online

4. Facebook4
Facebook
The current largest social network, Facebook has
unmatched reach and penetration for businesses to
engage and interact with its customers.
How do you increase your reach?
Turn your Facebook Page into your clinic’s storefront.
Create a Facebook Page
for your business
Add photos and
clinic information
Start accepting online
appointments
Invite your friends and
patients to join your page
Tips for Facebook
1. Post 2-3 times per week
2. Introduce yourself and your practice to the
world by sharing achievements, milestones
and photographs
3. Share video testimonials of patients by
uploading directly to Facebook
Pro Tip
Ensure you create a Facebook page
and not a group. Also don’t post very
frequently as people will start muting or
un-liking your page.

5. LinkedIn 5
Pro Tip
LinkedIn
LinkedIn is the world’s largest social network for
professionals across all fields.
How do you professionally leverage yourself?
Connect and collaborate with your peers. Broaden your reputation.
Create your own personal
profile on LinkedIn
1 2Create a LinkedIn
Page for your clinic
Reach out to your targeted
audiences by joining specific groups
and following company pages3
Tips for LinkedIn
1. Post 1-2 times per week
2. Follow other doctors and practices in
your speciality
3. Share articles about healthcare, medical
field and technical updates
If your clinic is located near a specific
office, follow that company’s page and
focus your marketing initiatives to reach
out to its employees.

6. Google+6
Google+
Google powers the world’s second
largest social network – Google+.
Create a Gmail account (If
you don’t have one already)
Create a listing on Google Maps
(if you don’t have one already)
Connect your Google Maps
listing to your Google+ page
Set up a personal
profile on Google
Tips for Google+
1. Post 2-3 times per week
2. Add 3-5 new people or pages to your
Circles each week
3. Use keywords (e.g. #pediatrician,
#childspecialist) in each post, so people
searching on Google can find you
Pro Tip
Google+ is great for showing up on the
first page during Google search results.
As a lot of people will be searching for
doctors on Google, ensure you post
relevant and interesting content
How do you market your medical practice?
Stay close to your patients, near and far, at all times.
Create your clinic page
on Google+ right away

7. Decide whom you want to promote more – your clinic or yourself – and Tweet away!
Twitter 7
Pro Tip Tips for Twitter
1. Tweet 4-5 times a week
2. Monitor @ mentions of your handle daily
(use the mobile app for on-the-go access)
3. Retweet interesting, relevant tweets and
remember to add your comments and views
Install the Twitter app on your phone
and click on ‘Discover’ to see trending
topics. Include these hashtags in your
tweets to maximise your reach.
How do you engage with people?
Twitter
Often referred to as the world’s largest micro-
blogging site, Twitter is the key to engaging one-on-
one with brands, companies, and key-people.
Create a Twitter profile
for your clinic or yourself
Search for your peers,
industry leaders, and patients
Engage them in
conversations
Follow people specific
to your line
Use #hashtags to
communicate effectively
Search for specific trends
and Tweet accordingly

8. Blog8
Blog is a personal journal that can be viewed by
your followers, target audience, and general Internet
public. Two popular blogging platforms are –
WordPress and Blogger.
Blog posts that add value to your patients and fellow
doctors help in getting many visitors
Blog
How do you share your experiences?
Sign up on a blogging siteSetup your profile Start posting blogs regularly
Pro Tip
Tips for Blogging
1. Write and publish at least 1-2 blogs per week on
updates about your clinic, helpful medical advice &
tips on managing common diseases
2. Promote blog posts across your social media pages
3. Leverage your blog by adding contact details,
offering a coupon and an appointment booking
widget
The more quality blogs you write, the
more number of people will follow it and
even quote it, thereby increasing your
online popularity.

9. Online Forums 9
Most online forums keep score of how many
discussions a member participates in and how many
posts other members considered useful. So based on
how members rate you, your privileges and authority
in the forum increases, adding credibility to your
online presence.
An example of an online forum with a social media
twist is Quora. It lets members ask questions to
experts in a particular field, following which, those
experts or even other members answer.
Sign up on relevant online forums, follow questions
related to your field, and answer as many as possible.
It’s the simplest and easiest way to market your clinic!
Online Forums
Similar to a message board, users can leave messages
or ‘posts’ on online forums. These messages can be
replied to and commented on by other users. Online
forums usually revolve around a select audience that
have something in common.
How do you gain recognition?
These forums are buzzing with questions, debates,
opinions, and general information that help in
networking with peers and customers. And if you
contribute effectively in the forum’s discussions, you
can generate a fan following.
Join a related online forum Start a discussion or join
an existing discussion
Share your knowledgeRespond with
appropriate information

10. Online Classifieds
Moving beyond print classified ads, the trend today
is to list your business/practice on online classifieds
How do you advertise for free?
for a wide reach. The Internet has dozens of generic
online classifieds that let you create a listing for free.
Pro Tip Apart from the run-of-the-mill classifieds, ensure
you also register your clinic on India’s largest
doctor search website – Practo.com. It costs
absolutely nothing to register on Practo.com and
you can book appointments online.
The more websites you are present on,
more the chances of prospective clients
meeting you.
Create a working email address
(if you don’t already have one)
Join various classified sites
and create a profile
Create a listing for
your clinic
Update the profile with
required information
Online Classfieds10

11. General Tips 11
Tips to start marketing online
Use Google Sheets or MS Excel
to keep a .csv file of all your
patients’ email addresses. You
can upload this file to many
social networks and invite your
patients to directly connect.
Click good quality pictures of your
clinic and upload them online for
complete details. Profiles with pictures
and complete information always
score over incomplete profiles.
Ensure you share all your
blog posts on various social
networks, as well as potential
clients. This builds trust and
promotes your practice online.
Tip 3Tip 1
Tip 2

12. Online Marketing Checklist12
The Online Marketing Checklist
Facebook
• Have you created a Facebook page for your clinic?
• If yes, do you post regularly and respond to messages and posts?
General
• Have you documented your patients’ email addresses?
• Do you have a .csv file of your patients’ email addresses?
• Have you got a working email address?
• Have you listed your clinic on Google Maps?
• Have you linked your Google Maps listing to social media websites?

13. Online Marketing Checklist 13
Twitter
• Have you downloaded the Twitter app on your phone/tab?
• Have you created a Twitter profile?
• Have you decided whether you want to market yourself or your practice?
• Are you leveraging current trends?
• Are you using hashtags correctly?
Blog
• Have you started a blog?
• Are you posting regularly?
• Have you linked your blog to social media websites?
• Are you following related and relevant blogs?
• Do you regularly comment on these blogs?

14. Online Marketing Checklist14
LinkedIn
• Have you created a personal profile?
• Have you created a professional page for your clinic?
• Are you following related pages and people?
• Do you share articles on healthcare and medical practices?
Google+
• Do you have a Gmail account?
• Have you created your profile?
• Have you created a page for your clinic?
• Have you added relevant people/companies to your Circles?
• Do you use relevant keywords in your posts?

15. Online Marketing Checklist 15
Online Forums
• Have you joined online forums relevant to you?
• Have you joined discussions?
• Have you started discussions?
Online Classifieds
• Have you joined various classified websites?
• Have you created a profile on these classifieds?
• Have you updated your profile?
• Have you created a listing?

16. Call +91 80330 13142 for a free demo
Visit www.practo.com/ray
Easy Practice Management Software
So while you take care of patients, we take care of everything else.