1. A study on
Dabur India LTD.
Presented By
Radhamani Kumari
Praveen Mishra
Pradeep Kumar
Rahul Kumar

2. Company profile
HISTORY
 Founder : Dr. S.K. Burman , in 1884.
 Establishment of R&D department -1919
 Private Ltd. company in 1936
Public Ltd. Company in 1986
NOW
 World’s largest company in Ayurveda and natural healthcare
 4th largest company of India. It had recently surpassed the USD
billion mark in revenues
 Last quarter the company reported 13.33% rise in the
consolidated Net profit.

3. Vision and core values

4. Achievements

5. Brands

6. Major brands & mkt. share
-research paper, Goldman Sachs India

7. Strategies
 Demerge its pharmaceutical business as a separate
entity-DABUR PHARMACEUTICAL LTD.
 Change in logo.
 New product offering & packaging in the categories
such as skin care, packaged fruit juice and toothpaste.
 Umbrella branding to Individual branding strategy.
 More emphasis on OTC products.

8. Innovation & Future planning
 Innovation In Fairness Market; Fem Launches No-Ammonia
Fairness Bleach Range
 Introduction of Hajmola Chuzkara, a semi-liquid candy in the
Indian market
 Expansion in new geography both within & outside India.
 Expansion in no. of retail venture.
 Dabur to launch milkshake under the ‘Real’ brand

9. Advertisement and Campaign
• Dabur Chyawanprash’s Immune India campaign has been reaching out
to schools across the country to educate students and teachers on the
need for immunity.
• The company had launched two ads, one each with Amitabh and
Vivek, in national electronic media followed by a series of print media
campaign directed towards creating awareness to educate people about
the holistic benefits of Chyawanprash.

10. Punch line of some brands of dabur :-
 Dabur Chyawanprash
3 times more immunity( 2 chamach ki tyari rakhe dur bimari)
 Dabur Amla hair oil
Asli amla dabur amla hair oil majbooti bhi khubsurti bhi
 Dabur Babool toothpaste
Subha babool ki to din tumhara
 Dabur lal tail ayurvedic medicine
Dugni teji se sharireek vikash
 Dabur fem herbal bleach
Paiye kudrati nikhar

12. RECOMMENDATION
 As population and disposable income are increasing
throughout India so we think that the company should
introduce a new products so that to encash the looming
opportunity.
 The company also need to emphasis more on youth related
products.
 New variant of its flagship product Chyawanprash should
be introduced so that to dispel the myth of consumption in
winter season & illness period.
 Company should introduce some innovative products or
do aggressive marketing tactics in oral care category, in
order to increase its market share.