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Creativity in business

Why creativity is needed in Business and how can one become more creative.

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Creativity in business

  1. 1. Creativity in Business<br />
  2. 2. It is not the strongest of the species <br />that survives, nor the most intelligent, <br />but the one most responsive to change.”<br />A thought to start with...<br />Charles Darwin, ‘The Origin of the Species’<br />
  3. 3. Today’s Agenda….<br />Understanding Creativity<br />Creativity and Business?<br />Creative Problem Solving<br />How can we be more creative<br />Process & Practice<br />Discussions<br />
  4. 4. Divide the yellow part into two equal similar looking parts<br />
  5. 5. Divide the green part into three equal similar looking parts<br />
  6. 6. Divide the maroonpart into four equal similar looking parts<br />
  7. 7. 1<br />1<br />2<br />2<br />3<br />3<br />4<br />4<br />
  8. 8. Lessons…<br />Complex versus simple<br />360 Degree outlook<br />Don’t ASS-U-ME<br />Perceptions<br />Prejudices<br />
  9. 9. Creativity Defined…<br />Creativity …………....................<br />………………………………..<br />………………………<br />……………………<br />
  10. 10. Creativity Defined…<br />Creativity is the ability to see the <br />same things as everyone else <br />but think <br />something different<br />
  11. 11. Wikipedia says…<br />Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. <br />
  12. 12. ?<br />Business??? Creativity???<br />
  13. 13. Why the fuss???<br />Change<br />Technology<br />Competition<br />SURVIVAL<br />
  14. 14. Starting from any point, draw four continuous lines (without lifting the pen) so that each of the nine dots has at least one line running through it. <br />
  15. 15. Most of us knew this from earlier trainers…<br />
  16. 16. The Connect…<br />Connect all dots using one single line!!!<br />
  17. 17. Hard questions<br />Why are we not able to think creatively?<br />What are the stumbling blocks<br />
  18. 18. Some prominent reasons<br />Time<br />Why change?<br />Habit<br />Education<br />
  19. 19. MENTAL BLOCK # 1<br />The right answer.<br />
  20. 20. "Describe how to determine the height of a skyscraper with a barometer."<br />
  21. 21. Answers<br /><ul><li>You tie a long piece of string to the neck of the barometer, then lower the barometer from the roof of the skyscraper to the ground. The length of the string plus the length of the barometer will equal the height of the building." </li></li></ul><li>Answer too or 2<br />First, you could take the barometer up to the roof of the skyscraper, drop it over the edge, and measure the time it takes to reach the ground. The height of the building can then be worked out from the formula H = 0.5gt2. But bad luck on the barometer. <br />
  22. 22. Answer too or 3<br />Or if the sun is shining you could measure the height of the barometer, then set it on end and measure the length of its shadow. Then you measure the length of the skyscraper's shadow, and thereafter it is a simple matter of proportional arithmetic to work out the height of the skyscraper. <br />
  23. 23. Answer too or 4<br />But if you wanted to be highly scientific about it, you could tie a short piece of string to the barometer and swing it like a pendulum, first at ground level and then on the roof of the skyscraper. The height is worked out by the difference in the gravitational restoring force T = 2π√(l / g). <br />
  24. 24. Correct answer?<br />If you merely wanted to be boring and orthodox about it, of course, you could use the barometer to measure the air pressure on the roof of the skyscraper and on the ground, and convert the difference in millibars into feet to give the height of the building <br />
  25. 25. MENTAL BLOCK # 2<br />That’s not logical.<br />
  26. 26. MENTAL BLOCK # 3<br />Follow the rules.<br />
  27. 27. MENTAL BLOCK # 4<br />Be practical.<br />
  28. 28. MENTAL BLOCK # 5<br />Playing is not important!!!<br />“When do you get your best ideas?”<br />
  29. 29. MENTAL BLOCK # 6<br />That’s not my area.<br />
  30. 30. MENTAL BLOCK # 7<br />Don’t be foolish.<br />
  31. 31. MENTAL BLOCK # 8<br />You should not make mistakes<br />
  32. 32. MENTAL BLOCK # 9<br />I’m not creative.<br />
  33. 33. How can we be more creative??<br />Write down on your worksheets page 3 what you should do to be more creative?<br />
  34. 34. The creative Problem Solving Process<br />Step 1: State what seems to be the problem.<br />The real problems may not surface till all the facts have been gathered.<br />
  35. 35. Step 2: The “Ws”<br />What<br />Where<br />When<br /><ul><li>Why
  36. 36. Who
  37. 37. How</li></li></ul><li>Step 3: Restate the problem<br />The dimensions may change after step 2 and problem may seem different than Step 1<br />
  38. 38. Step 4: Alternatives???<br />Generate as many ideas as possible till maximum choices are exhausted<br />
  39. 39. Step 5: Evaluate<br />Which is better?<br />What are the risks?<br />What are the savings?<br />Any side effects?<br />
  40. 40. Step6 : Implement & Evaluate results<br />How, when, where?<br />Revisions<br />
  41. 41. Tools and Techniques<br />Brainstorming<br />Multi-voting<br />Mind mapping<br />
  42. 42. Have a look at the picture below. It shows a person holding a block of wood. Now, what will happen to the piece of wood when the person lets go of it?<br />
  43. 43.
  44. 44. Closing notes…<br />“When in doubt, make a fool of yourself. There is a microscopically thin line between being brilliantly creative and acting like the most gigantic idiot on earth. So what the hell, leap.”<br />
  45. 45. Thank god its over!!!!<br />I am ready for Questions <br />
  46. 46. Thank You!<br />+91-97-87- 55- 55- 44<br /><ul><li>
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