A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.

1. WHAT IS
USER EXPERIENCE?
Pradeep Nayar
Dec 16, 2011

2. ABOUT ME
• User Experience Principal at Tribune Company, Chicago
• Worked on several websites, web apps, mobile websites, @designonmymind
iPad/iPhone/Android/Win 7 phone & tablet apps
• 1999: Graduated with a B.E (Computer Science)
• 2002: Gradated with a M.S (Computer Science)
• Worked as a back-end Java developer
• Moved to front-end (Ajax) development
• Stumbled upon this thing called “User Experience”.
• Obsessed about product design, user interfaces and solving problems

3. TOPICS I WILL COVER...
• What is USER EXPERIENCE?
• Core UX principles
• What is User-Centered Design?
• Parts of UX
• Some examples
• How do you get in to the field of UX?

4. WHAT IS
USER EXPERIENCE?

5. UX is the art & science of making
better products for consumers.

6. UX is the art & science of making
better products for consumers.

7. UX is the art & science of making
better products for consumers.

8. UX is the art & science of making
products, systems or services
for consumers that are
usable, useful and enjoyable.

9. UX is the art & science of making
products, systems or services
for consumers that are
usable, useful and enjoyable.

11. Don Norman
Coined the word “User Experience” in the 90s

13. UX PRINCIPLE #1
Know your user.

14. Developer Consumer
Business
Owner

15. Developer Consumer
I have
an idea!
Business
Owner

16. Developer Consumer
• Business goals
• How to make $$$$
Business
Owner

17. Developer Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner

18. • Code reusability
• Maintainability
Developer Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner

19. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner

20. What the
%&^%!?
• Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business
Owner

21. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
Who focuses on
• Business goals the consumer?
• How to make $$$$
Business
Owner

22. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals
• How to make $$$$
Business UX
Owner Professional

23. • Code reusability
• Maintainability
Develops
Developer product Consumer
Gives
requirements
• Business goals • Consumer needs
• How to make $$$$ • Bridges consumer needs,
business goals & technical
feasibility
Business UX
Owner Professional

24. FIND THE SWEET SPOT
Business Technical
Goals Goals
UX
User
Goals

25. UCD - USER CENTERED DESIGN
UCD is the art & science of making
products around the consumers.

26. UX PRINCIPLE #2
Never assume your user needs.

27. Aren’t we consumers too?
Not Always.

29. Aren’t we consumers too?
You have a vested interest in the product.

30. PARTS OF
USER EXPERIENCE

31. PARTS OF UX
{
User Research
Content
Strategy
UX Information
Architecture
Interaction
Design
Usability
Engineering
Visual Design

32. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design

33. PRODUCT DEVELOPMENT CYCLE
• Surveys
• User Interviews
• Competitive Analysis
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design

34. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
• Content Inventory
Development • Copy writing
Usability
Engineering
Deployment Visual Design

35. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
• Site maps
Engineering
• Wireframes
• User Flows
Deployment Visual Design

36. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
• User Flows
• Prototypes
Deployment Visual Design

37. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
• Usability Testing
• Cognitive walkthrough
• Heuristic Evaluation

38. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design
• Design Mockups
• Style Guides

39. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design

40. PRODUCT DEVELOPMENT CYCLE
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design

41. PRODUCT DEVELOPMENT CYCLE
• Site Metrics
• Surveys
• User Interviews
Discovery
User Research
Definition Content
Strategy
Information Interaction
Architecture Design
Development Usability
Engineering
Deployment Visual Design

42. UX
IN PRACTICE

51. HOW DO YOU GET IN TO UX?
• Consider incorporating UX in your projects.
• Read about it (Books, Blogs, Podcasts, Videos)
• Higher education (Masters, Certifications from HFI)

52. Questions & Comments
prad.nayar@gmail.com

53. Thank You :-)